Text/ Gold Wrong Knife Channel
Korean Cake Store, a Korean cake shop, has become a conscience brand. Two days ago,
, Paris Beltian was fined 580,000 yuan for suspected license.
For this penalty, netizens not only did not clap their hands, but instead called Paris Belle.
people refer to Paris Beltian as "hero enterprise" and buy many stores in Shanghai.
is not only Shanghai, Paris Belia suddenly reaches the country, Beijing, Hangzhou and other cities, and also set off "Paris Beabe Sweet".
does not open a city. Some people even order takeaway. The address is directly in the store. Remarks me to lose weight. You can help me eat. In a time,
, Paris Beltian became a new net red card. The reason for everyone is amazingly consistent: is not here to buy bread, we are voting to support "Paris Best Sweet".
Under the wild consumption of netizens, Shanghai official media even vocalized, and Paris Belle sweetly punished.
has a lot of wild consumption brands in the past, including Hongxing Erke , and white elephant , but the fines of fines are the first to explode the country. Essence
"Violation" Paris Beltian is a sought -after conscience company?
0,000 Paris Belle Sweet, which is not bad at all
Looking back at the process of Paris Belitan's fine, you can know why Paris Bei Sweet was sought after. When
arrives at home vegetables, not all brands can send food and snacks to customers like Cartier and Louis Vuitton .
Paris Beltian is the same as most shops. Because the seal control closes the factory, the workers who cannot go home are arranged in the training center.
is used as ingredients and chefs because of the training center. When they are baked, they have stopped their lives, and the food becomes scarce resources.
In order to alleviate the problems of the surrounding residents, Paris Belitian took out the bread and sold it. The 4 days made a total of 58,500.
is made in the training center because the bread is made in the training center, and the relevant business license qualification is not obtained. So 4 months later, Paris Bei Tian was confiscated by 58,500 income and fined 10 times.
from the perspective of regulations, it is not wronged by selling foods without licensed food.
But from a business perspective, it made 58,000 in 4 days. For Paris Belitian, it is indeed a conscience price.
must know that the positioning of Paris Beltian is "high -end cake". Usually the unit price is about 30 yuan. The training center sells a total of 4 group purchase cakes. Each package price ranges from 125 to 170 yuan.
, the original price of Taobao is 180 yuan, which means that Paris Belle has not raised the price of bread at illegal risks.
must be seen. In this special case, Parisian Sweet Sales is not "making money without bottom line", but it is also a kind of public welfare . All over the country.
is not bad money from the perspective of Paris Beltian.
Although Paris Beltian's positioning in South Korea is a cheap cake in South Korea, from 2004, is noble is the label of Paris Sweet Sweet.
has Eiffel Tower on the LOGO. The name is Paris, the signboard is a black shop, which is in sharp contrast to other bakers.
is because the main French bread , Paris Belia was once regarded as a French brand.
In addition, Paris Belitian only opens stores in first -tier and second -tier cities.
Now Paris Belitian has a total of 293 stores in China, 31 in Shanghai, 27 in Beijing, and 17 in Tianjin. The others are distributed in first- and second -tier cities.
is also why, many netizens regret that their city is not sweet in Paris.
selected the city. Paris Bea Tian's location is also very picky. Non -core business districts are not available. Most of them are in the prosperous neighborhood and high -end office buildings.
2004. In 2004, Paris Betian's first store in China opened on Gulin Road, , , .
is a Paris Beabe sweet that is dangerous to sell bread. Making money is not the main purpose.
is backed by the Korean chaebol. It has long been a Chinese lady
. As early as ten years ago, Paris Betan burst into fire in Shanghai, which is the earliest Internet celebrity bakery.
Shanghai's first store in Shanghai opened, although it is very expensive, but it can't be eaten at all for one or two hours.
In the movie " If You Are the One", Ge You wrote the "If you want to find a handsome guy, don't come, you want to find a wallet, you want to find a wallet. Don't see it, the intentional person Electricity Union, the classic marriage advertisement of " , this shop is Paris Beltian.
In order to shoot this drama, the director also spent more than 10,000 yuan to make up for this store's one -day turnover. Paris Belitan was also the only merchant in this movie.
But unlike many online celebrity shops now, Paris Bea Sweet Jiangshan really depends on "financial resources".
is behind the Korean chaebol - Xu Yingyin family. It uses great strength to gamble people around the world will like Paris Belle.
A foreigner opens a store in China. How can I get fame?
Answer is, is pulled to the highest.
1. Use French bread to create nobles
more than ten years ago. Tune, simple without losing gorgeous.In order to cater to Paris in the store name, the main product of Paris Bei Sweet is French bread. For a long time, the fascist at the door is the Sweet sign of Paris.
In order to implement French romance to the end, Paris Bea Sweet bread has a sense of ritual. Now many online red shops are left with the remaining rackets after the bread.
2. Please drain the celebrity star, rely on the power of fans to suck powder
and the net red shop must first engage in the name of the Chinese.In order to increase the popularity of Paris Beltian in China, like "My Name is Kim Sanshun", " My Youth Who Makes ", there are Paris Bea Sweet figures.
Koreans also shot the inspirational Korean drama " Bread Wang Jinzhuo " based on the entrepreneurial story of Paris Beltian founder.
Quan Zhixian relying on " from the Star " in China, Paris Beafei seized the opportunity, please serve as an advertising model.
is just carried out on Chinese Weibo. Promotion activities with the topic of Quanzhixian, the number of members of Paris Sweet Sweet members rose directly from 20,000 to 1.07 million.
2000 years later, Paris Betan also developed a coffee meal, known as "Korean Starbucks ".
French handmade bread+exquisite coffee, which allows Paris Beabe to get a lot of young people with European complex.
.58 million national propaganda, Paris Bea Tian does not lose
although it was once hot, but before being punished, Paris Betian's situation in China was not optimistic.
is at an embarrassing moment for a brand who has come to China for 18 years.
passed. Paris Beabe's sweet and powerful new product ability is its excellent trick for . 500 products per month, can kill net red shops. In order to keep the product continuously updated,
directly set up an innovation laboratory, developed more than 500 new products per month, and finally picked 10%of them to be introduced in the store for sales.Paris Beltian chef As long as you hear that the bread sells well, you will immediately buy it back to taste the study.
In order to cater to the lightness of China, it reduced sugar. Some people like salty bread, and they start to add intestines, garlic, pork pine, etc. to the bread. In the 2010, Paris Beltian also regulates that all Chinese stores must ensure 20%of localized products.
But now, the former new crazy demon has failed in China, and its brand in China overtakes.
is like a Chinese pastry brand such as Hu head bureau, Mo Mo dim sum bureau, Luoxi River, Zetian home, and Xianghe Pei shop. Their new speed is not weak.
Tiger Head Bureau and Mo Momo Simson Bureau, almost updated at the speed of a monthly explosion, many people said that the speed of eating cannot catch up with the new speed.
is not only new and fast, but also forced himself into an IP madness.
and Little Marbili co -branded 4 cloud cakes. Next month will be co -branded with RIO Clacde Cheese. Lack of creativity.
is rolled in the industry. Paris Beligan is not careful, so I don't know which opponent.
So, from the perspective of the entire market environment, there are not many weights that Paris Bea is sweet in hand.
With the outbreak of the domestic baking market, the golden owner behind Paris Bei Tian gradually supports weakness.
was as early as 2019. Paris Belia already had 300 stores in China, but after three years of development, the storefront did not increase and decrease.
Although the consortium behind it is still supporting Shaoguan stores, Paris Belle Sweet, mainly franchise, is still difficult to resist the market resistance.
is due to key first -tier cities, and the high rent, ingredients and labor costs are high, resulting in economic pressure. The passenger flow of many stores cannot support the business business and is forced to close the store.
But after this fine, Paris Betan not only spread all over the country, netizens spontaneously wrote the most bullish slogan : all beings are bitter, Paris is sweet.
58+10 million has activated the people's emotions for brand emotions. This spontaneous tendency is even more effective than specializing in high budget for marketing.
won the balance of the user's heart. From a business perspective, Paris Belle was punished without injustice.
Conclusion:
market economy was originally required, not suitable for morality. But under special circumstances, the behavior of many companies will be magnified countless times.has been retaliated from time to time, and constantly telling enterprises that is the importance of the importance of the balance in the heart of users.
Whether it is good or bad, the balance in the user's heart will automatically increase and reduce the code. This is an opportunity for enterprises.
looks like Hongxing Erk is the lesson of the front car. After 100 days of fire, the live broadcast room drops 10,000 powder a day.
No matter which industry brand, it can go fast in a short period of time, but only by doing the product innovation well can we seize the opportunities brought by breaking the circle and go further.
After all, there is no shortage of Paris Belle sweet in China.
picture comes from the Internet. Please contact
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