Edit: Ruye Peach
[ Xinzhiyuan Guide] Korean virtual net red with youth and zero scandal, hot network.
raises virtual net red, and you will think of domestic Xiaobing and Liu Yexi ...
is actually Rozy and Lucy.
South Korea's first virtual artist
August 2020, a girl with a tall face was born in INS, a picture of a parachuting attracted many netizens Follow.
She is a 22 -year -old virtual net red ROZY in South Korea.
Like ordinary young people, Rozy often share her life on social media. She is full of vitality and likes fashion, travel and sports.
has so far, her fans have exceeded 130,000.
But in the three months after Rozy's release, no one found that she was a virtual number.
is until the end of December. After the studio officially disclosed its identity, Rozy became popular for a while.
ROZY not only signed many well -known brand cooperation endorsements, became the new darling of the advertising industry, also on the virtual fashion show, and even released two singles.
SIDUS STUDIO X said on her website, "She can do everything we can't do in the most human way." This includes earning billions of dollars for companies in the field of advertising and entertainment.
"Virtual Human" industry is booming, followed by a new economy. Future digital people will never be aging, no scandal and flawless.
SIDUS Studio X CEO Baik Seung-Yup has introduced how the ROZY image is created.
. They use CG to use CG to model the face with 3D synthesis by collecting the MZ -generation face shape.
was created in Rozy. The studio created more than 800 faces for it to make its face more realistic and more realistic than other virtual images.
is not easy to improve the appearance of Rozy. The entire production process team spent a year.
was done by foreign models at the time, but the facial modeling was completed by foreign models. After
, the studio developed skin texture and other appearance development, produced more than 50 mixed shapes to create various facial expressions and animation binding.
Sometimes sometimes, the studio will add her head to a human model, for example, when she is a clothing model.
Lotte Home Shopping Korean Virtual Human LUCY image
Korean Retail Brand Lotte HT home shopping is usually used for video games, which also creates her virtual net red lucy. She has more than 70,000 fans on INS Essence
With Rozy fire, it has set off a virtual net red suction in South Korea.
At present, Rozy has signed more than 100 brands, and the annual revenue in 2021 has reached 1.5 billion won (8.031 million yuan).
Virtual Age lets many Korean companies see opportunities and accelerated into the "virtual idol".
SM Entertainment , when launching the women's group "AESPA", considering the preferences of young people and the popularity of virtual technology, the "virtual avatar" of the members was launched.
South Korean AI Company Pulse 9 also sacrificed the full virtual AI women's group "Eternity" in 2021, and made its debut with a single I'M Real.
What is beautiful?
In fact, South Korea is not the only country that accepts virtual net red.
, for example, Brazil e -commerce Magalu created nearly 6 million fans on Instagram; Rap singer FNMEKA, its TIKTOK fans exceed 10 million.
has exceeded the amount of fans of many realists!
, but Lee Eun-Hee, a professor of consumer science from Inha University, believes that the virtual Internet celebrities in South Korea and virtual net reds in other countries, that is, virtual Internet celebrities in other countries in other countries in other countries. Often reflects racial background and aesthetic ideals Diversity.
Korea, this country with the title of "World Cosmetic Capital", the words such as fashion and seductiveness will naturally be related to it.
, however, everything has two sides. On the other side of the booming development, some people will worry that virtual net red may further promote unrealistic beauty standards.
is petite, big eyes, fair skin, high value ...
has "given" most of the country's virtual person.
Lucy has delicate skin, long and shiny hair, pure appearance; Rozy, sexy lips, slender legs, and small waist.
lee Eun-Hee: "Virtual Internet celebrities like Rozy and Lucy may make South Korea a high aesthetic standard, and also increase women's requirements for plastic surgery." HT. "HT." HT. " ml2
The creator refused to accept such criticism.
Lotte representative Lee Bo-Hyun said that they tried to carefully design the background and personality of Lucy, making her not just a "beautiful" vase.
Lucy learn industrial design and engage in automotive design. She has her work and interests on the Internet, such as her love for animals and laver, .
lee also said: "In this way, Lucy strives to bring a good and positive influence to the public. She is passing a message to the public. She wants to do what she wants to do according to her own ideas."
SIDUS Studio X CEO BAIK said: "ROZY has freckles on the cheek, she is different from the traditional beauty. Create Rozy to tell everyone that even if it is not good, you can still be beautiful. Important. Maybe she can let her appear in a TV series.
is at the same time, at the same time, Sidus Studio X also said: Rozy will launch its own cosmetics brand and NFT. The company also hopes to create a virtual popular music trio to challenge the music rankings.
BAIK believes: "Most fans have not seen idols with their own eyes, they just look at them on the screen. 1, baik, also add Said: "We want to change people's views on virtual people. All we have to do is not to take people's work, but to do things that humans cannot do, such as 24 hours of work, or strolling in the sky." Reference Information: https: //www.cnn.com/style/article/south-korea-influicers-social-sdia-ntl-dst/ind. ex.html
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