magazine was informed that after the group vice president and President of Beijing's regional business department, Kong Peng suddenly resigned last month, it was unique, and Zong Ming, the general manager of Xuhui Beijing Company, also resigned recently, making the adjustment of the Beijing region more unusual. Coupled with Jiang Daqiang, general manager of Shanghai Business Department, Hou Bo, general manager of Nanjing Regional, Xuhui has at least four regional executives in 2018.
has changed people, and what is unchanged is the performance of performance. On November 2, 2018, the performance report released by Xuhui Group showed that the sales amount of Xuhui contract in October 2018 was about RMB 117.86 billion, an increase of 49%year -on -year. So far, Xuhui Group has completed 84.19%of the 140 billion sales targets for the year.
Source: Xuhui announced
and for a 100 billion housing company, quality growth outside the scale is the ultimate consideration. Except for strategy and products that determine success or failure are talents. The cold winter in the market depends on the city.
employees sing away songs, and the performance is urging, how can Xuhui spend the 2018 cold winter?
executive changes to layoffs and lose weight.
"There is no remaining grain in the landlord's house", "one radish and one pit".
On January 24, 2018, Jiang Daqiang, Vice President of Xuhui Group, President of Shanghai Regional Business Department and Chairman of Hainan Business Department, left Hongyang to serve as president of the group.
Jiang Daqiang joined Xuhui in 2012. He became the vice president of the group in three years, and served as the president of Shanghai Regional Division in 2016. Shanghai is the headquarters of Xuhui Group, and it is conceivable that Jiang Daqiang is in the group.
About Jiang Daqiang, the most popular impression of the public is that since it became the helm of Xuhui Shanghai in 2016, it will become the only company in the twelve business departments of Xuhui Group in the twelve business departments of Xuhui Group. The group's sales proportion is nearly 30 %.
, on February 1, 2018, one week after Jiang Daqiang left, Hou Bo, general manager of Xuhui Real Estate, who had reported the news at the end of 2017, was confirmed by the departure. Li Gang, general manager of Qianlong Lake Suzhou Company. After
was in charge of Oaks Real Estate, Hou Bo said in an interview with the media, "This position has greater challenges, I like to challenge."
On November 14, 2018, Xuhui Group announced: "Mr. Kong Peng, the vice president of the group and the president of Beijing Regional Business Division, proposed to resign for personal reasons, the group respects its personal decision and accepts his resignation." Mr. Yi will be transferred to Beijing as the executive deputy general manager of the Beijing Regional Division.
According to the Bitzin Jun, the annual report of Xuhui found that Kong Peng's performance after receiving Xuhui Beijing did draw a beautiful and tragic arc. In 2013,
, Xuhui Beijing's sales were about 3.3 billion yuan, accounting for 21.5%of the total sales, ranking second in Xuhui's national layout city; from 2014 to 2016, Xuhui Beijing failed to reach the total sales of the group 20%+scores, but still 12.3%, 11.6%, and 16.5%. In 2016, Xuhui Beijing's one -way performance exceeded 10 billion yuan to 10.6 billion yuan, the return rate reached 80%, the compound growth rate in the past three years reached 64%, and the profit rate reached 20%.
but in 2017, in 2017, in 2017 in Beijing's residential and commercial offices, Xuhui Beijing's performance encountered severe Waterloo, with a performance of 50.05 billion yuan accounted for 4.9%of the Group's 104 billion sales performance. In the first half of 2018, due to the newly obtained land in 2017, it will not enter the market until the second half of the year. Xuhui Beijing, which lacks the source of sale, only achieved sales of 350 million yuan in the first half of the year. 22nd.
Source: Xuhui 2017 annual report
Figure: Xuhui Beijing's sales performance in the past 5 years
Kong Peng's departure suddenly, on the surface, it is related to the decline in performance in the area in the area, It makes people guess whether there is other hidden feelings.
According to the magazine, Zong Ming, who has recently resigned, has served as Beijing Vanke. Since the end of 2016, he joined Xuhui Beijing as the deputy president. He is responsible for the work of Tusuo in the Beijing region and has quickly increased tens of billions of values for Xuhui. In July 2017, he was promoted to the executive deputy general manager and general manager of Beijing Company.After the promotion, Zongming's supervisor's business port, and the president of Beijing's regional business department, Kong Peng, was not clear in the division of labor, which caused low effect of management to a certain extent, which directly affected performance.
is too similar, which makes the magazine unavoidable to think of the famous "Vanke Gang and Greenland Gang" incident that Xuhui had happened that year:
was a breakthrough in sales. Fu Minglei, deputy general manager of the company, serves as the vice president of Xuhui Group and general manager of the Shanghai Regional Business Department. In 2015, , deputy general manager of the original Greenland Group's business, joined Xuhui . After Zhou Qijia joined Xuhui, news about Vanke Gang and Greenland Gang repeatedly spread. At the end of 2015 in
2015, many executives of Xuhui Shanghai Business Department, including Xuhui Shanghai Regional Business Department, general manager Fu Minglei, began to resign collectively. In mid -2016, according to the media, Xuhui involved a total of 48 market markets in Shanghai in Shanghai. After a conflict between internal bleeding, Xuhui Shanghai's middle managers had only one digit.
In addition, after Fu Minglei's departure for more than a year, Xu Hui hit a critical moment of 100 billion yuan, and Zhou Qijia, vice president of Xuhui Group, also announced his departure.
obviously has the lessons of Shanghai's front car. Why did Beijing companies repeat the same mistakes?
Old saying: One mountain is difficult to accommodate two tigers. But obviously: Xuhui likes to introduce competitive talents in management, but without establishing an effective competitive mechanism, the ending can easily form internal consumption and talent damage. Such a mechanism is also called "wolf group culture". Such a corporate culture is conducive to stimulating employees' fighting spirit, but it also tests the wisdom of the upper -level managers. Obviously, no matter how many years ago, the Shanghai Division or the Beijing Division today, Xuhui played a cruel management game.
high -level turbulence has some remedies, and the underlying employees seem to be not so good -the year -old is cut under the year without accepting any refutation. On November 16,
HTML, reported that Xuhui opened the layoffs, and the group directly notified the employees to be fired in the form of mail, and the group's layoffs reached 8%. The magazine verified the accuracy of media reporting news through the Snowball platform forwarding the Zhitong Finance link.-
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