The popularity of Riman in China has never been suspected. At present, the acquisition of IP has been regarded as a very important part of the industry, and Riman naturally has attracted much attention. In China, there are increasing manufacturers who have won Riman IP. However,

The popularity of HTML in the Chinese region has never been doubtful. At present, the acquisition of IP has been regarded as a very important part of the industry, and Riman naturally has attracted much attention. In China, there are increasing manufacturers who have won Riman IP. However, not every IP is a pleasant experience. As the two well -known Japanese anime IP -authorized manufacturers, "Evangelion Warrior" and "Sakura Wars", have obtained a lot of perceptions in this regard. This time, Li Peng, CEO of Gathering Interactive, was invited to attend the CGDA China Excellent Game Producer selection and served as a judge. Dragon Tiger and Leopard interviewed Li Peng before the game. He shared his views on issues such as Riman IP.

Mobile Games Dragon Tiger Leopard: As we all know, using Japanese IP needs to review the copyright owner. In this regard, as a CEO of a manufacturer accumulated in the introduction of Japan's IP, you think that domestic companies are introduced to the introduction of Riman IP IP IP What are the aspects of attention?

Li Peng: Palm gathering interaction has accumulated some experience in IP introduction. From the perspective of us, it is not just the Japanese Copyright Chamber of Commerce for review, the same is true of copyright owners in Europe and the United States and domestic, but the focus and degree of review are different. For developers who have not discussed IPs,

generally wants to talk about price and business conditions first, and then determine the development plan. The Japanese copyright owner also hopes to communicate first on the use model, game mode, art style, and development progress of the IP first. Its core purpose is to hope that its IP will not be distorted to ensure the continuity and influence of the brand. This is because most of these companies have overall strategic layout and planning for IP, not just to value short -term returns.

So, don't be too afraid of review and maintenance. Before discussing IP, you must make an in -depth understanding of the IP and propose a practical and feasible plan in combination with your own development capabilities. Of course, this will lead to the power that needs to be invested before business negotiations. In many companies, it does not meet the project process, but this can ensure that the proposal of the IP agent is more in line with the direction of development and the market, and it is easier to get the recognition of copyright owners.

Mobile Games Dragon Tiger Leopard: How to overcome the problem of dissatisfaction with the soil and water from Ri Man IP to get the water and water from China? The main person in charge of the copyright owner is generally older, and some are more than 60 years old. Because of age and culture, some people have only exposed to TV games and basically have no contact with mobile games and online games, especially for Chinese mobile games. This is the understanding of the plan and demand proposed by developers that have caused a lot of deviation.

is second. Japan's IP is mainly performed in movies, cartoons and comics, but this form is very different from the game, such as if it is reflected in multiple people, if it is handled by the enemy, and so on. Therefore, it is the most difficult to contact animation companies. If the copyright party is a game company, it will be better to communicate.

is third. Chinese developers do not understand Japanese history, corporate culture and working methods, causing many problems. In this case,

, due to the control of the copyright party, has caused unification and consistency on the IP and Japan, but the game has lost a lot of entertainment and profit points. Our suggestion is that the best development company has the participation of senior personnel who have worked in the Japanese animation industry, and it is easier to communicate. Not only does it propose simple content, it can help the other party better understand our needs. With the rise of the Chinese game and film market,

is also increasing in the status and right to speak, and it has continuously affected overseas copyright owners. With our efforts and development, there will be more opportunities to convince them in the future. The copyright owner compromises the "localization of China".

Mobile Games Dragon Tiger Leopard: We know that in the perspective of gathered interaction, we have won two Japanese IP "New Century Evangelion" (EVA) and "Sakura Wars". What step is the product now and when will the plan go?

Li Peng: The interactive interaction has won the IP authorization of the two well -known Japanese animation games of "New Century Evangelion" and "Sakura Wars". The first monthly test was conducted, and the second charging test was planned in October.

"Sakura Wars" is optimized and modified because of the game mode and art, and it is scheduled to be tested in February 2016.

Mobile Games Dragon Tiger Leopard: What are the promotional plans for these two works?

Li Peng: In addition to the normal publicity of mobile online games, our games will also be promoted on each two -dimensional and anime channels, covering the video playback platform and anime exhibition wait.

We hope to cater to the preferences of anime enthusiasts while being supported by the support of pan -game users, and have targeted differentiated marketing and publicity.

Mobile Games Dragon Tiger Leopard: What other IP introduction plans are there recently? What are the considerations from?

Li Peng: The IP we are currently talking about include "Doraemon", "Smurfs", "Smurfs", " "Heartbeat Memories", etc., is still in negotiation. It is not only limited to Japanese anime, but also extensively exposed to various types of IPs of domestic and European and American anime, movies, and games.

We believe that choosing IP is not only the price, but also includes the development capabilities of its own team and the accumulation of technical accumulation, the degree of cooperation of copyright owners, the audience of the IP theme, and available resources. Regarding the CGDA China Excellent Game Producer Selection Contest, what do you think is the most important quality that a good game producer needs?

Li Peng: I think a good game producer, first of all, the best industry Background and experience experience must participate in at least one complete game development and operation project from beginning to end, and after the game is launched and obtained a lot of data, you can verify your own ideas and data models. Then, it is best to have a variety of technical capabilities. It is best to do the work of various positions such as planning, procedures, art, etc., so that you can better understand every link of the game development. Third, we must have a rich experience in life and knowledge. Through a lot of reading and viewing, we must understand various artistic expression forms and cultural connotations. After all, you cannot ask a high school student to write the mood and energy of an old man. Finally, you must have creative desires such as passion, pursuit, and innovation in the game. If you only treat the development of the game as a job, it is no different from other industries that engage in dull labor.