According to data from 42 exchanges collected by TokenInsight, in the second quarter of 2020, the trading volume of the digital asset derivatives market was $2.159 trillion, an increase of 2.57% from the previous quarter and a year-on-year increase of 165.56% from the second quarter of 2019. Faced with such a large market, established spot exchanges continue to focus on derivatives, and emerging exchanges focusing on derivatives have also sprung up. How to choose among many exchanges? Naturally, let’s first look at how mature traders choose.
Compared with Europe and the United States, Asia’s financial development policies are becoming increasingly open and its users are younger. Take Vietnam as an example. Among the more than 84 million people in Vietnam, 60% are under the age of 27, and the average age is only 24.5 years old. The ChainDD App query Alexa, which provides world website rankings, saw that the digital currency consulting website CoinMarketCap ranked 379th in Vietnam, with a website visit rate of 2.8%. In the field of digital asset derivatives, 73% of users in the local market choose to trade on Bingbon, and their age range is from 22 to 40 years old. Who is
Bingbon? Why is it chosen by a large number of users in mature overseas markets?
Bingbon is not actually a new contract exchange. It was established in Taiwan, China in 2018, and is now one of the largest digital asset exchanges in Taiwan, China. After its establishment, Bingbon did not choose the mainland Chinese market but entered overseas markets. It first entered the Vietnamese market, and then began to radiate to Southeast Asia. Currently, its business has extended to Europe, the United States and Australia.
Bingbon is positioned to become the choice of mature traders. The roundabout tactics have been very effective. Starting from the Asian market, it has attracted more than 100,000 traders.
Bingbon brand director Olivia said when reviewing the second quarter of 2020: "Bingbon's users in non-Chinese-speaking areas increased by 30% compared with the previous quarter. Currently, 85% of new users come from non-Chinese-speaking areas. The main growth areas are Russia and Latin America. and Turkey, while in Taiwan, China, Vietnam and South Korea, Bingbon itself has a good user base. "
Judging from the popularity distribution map of digital asset derivatives in the second quarter of 2020, Bingbon covers all areas with high popularity overseas. This shows that mature overseas traders are interested in Bingbon. The recognition rate is very high. What is the charm of Bingbon?
Data source: TokenInsight
1. Popular product elements of overseas crypto derivatives: simplicity, ultimate
Overseas designers like the concept of "less is more". A platform only does what it needs to do most. The aesthetics of the interface is an aspect that users consider, but it is simple enough to retain a large number of users. For example, PTT in Taiwan, as an early electronic bulletin board (BSS), has not been eliminated and is used by almost every young person in Taiwan.
Bingbon also adheres to the concept of "less is more" in its products.
First of all, in terms of user interface, extreme simplicity is the most "beautiful". Open the platform and you will have a panoramic view of all the main businesses. Even in terms of contract type selection, there are only two types: standard contracts and professional contracts.
On the basis of convenient interaction, perfect product functions are also key. Based on the usage habits of overseas users, ChainDD App summarizes the "six elements of contract product functions" based on major derivatives exchanges: 1. Comprehensive price mechanism. 2. Support two-way positions in the same currency. 3. Complete variety of contracts. 4. Complete position-breaking mechanism. 5. Choose multiple leverage multiples. 6. Low transaction fees. Does
Bingbon meet these six elements?
First of all, in terms of the comprehensive price mechanism, Bingbon uses marked prices to prevent "malicious liquidation" to calculate the unrealized profits and losses of all traders, avoid market manipulation, and achieve an effective match between the perpetual contract price and the spot price.
In addition, Bingbon supports two-way positions of the same currency in the same account, perfectly coping with extreme market conditions. In terms of contract types, it has mainstream contract types such as currency-based contracts and USDT perpetual contracts. There are currently three types of professional contract trading (BTC, ETH, BCH), and the 12 standard contracts are all mainstream assets in the top ten by market value such as BTC, ETH, and BCH. From a functional perspective, professional contracts provide order types (limit price, market price, plan), as well as functions such as stop-profit and stop-loss, one-click closing, etc., which can fully meet customers' basic ordering scenarios and position management needs.
most exchanges of the exchanges are the allocation of a full profit account or the ADL -cutting mechanism. These two mechanisms will cause users to lose losses when the warehouse occurs. In order to prevent the distribution of piercing warehouses, Bingbon has set up an insurance fund (risk security fund) system to fundamentally ensure that users do not cause additional arrears due to the piercing positions.
high -quality exchanges will provide investors with multiple choices of leverage multiple. At present, Bingbon supports multi -leveraged multiple choices, allowing new and old investors to have more flexible and diverse choice space.
bingbon uses a 0.045 % handling fee to accumulate users in the early days of the development of the contract trading market through low portal fees and handling fees to return to strengthen user stickiness.
must achieve "Safe to Trade" under the ultimate simplicity of the interface and interaction, and Bingbon has also worked hard. In terms of
stability, the server operation and maintenance is operated and maintained regularly by employees of the Huawei core team to ensure a free and worry -free trading environment. In terms of security, it provides bank -level wallet security services through multiple hot and cold wallets, offline signatures and other methods to ensure user asset security. In terms of risk control, the risk control team comes from the traditional financial and Internet fields, and is an experienced industry risk control professionals.
HTML from June 8th to June 18th, Bingbon was attacked by dense DDOS. A 2 TB DDOS attack was encountered on June 17th alone. However, Bingbon's technical team guarded the online value 24 hours, and when the problem occurred, the problem was solved at the fastest speed.BINGBON monitored DDOS attack data
recently. In order to further ensure user asset security and improve platform security risk control levels, Bingbon settled in a slow fog area and released the "Security Vulnerability and Threat Information Bounty Plan", with a serious vulnerability reward of 4,000usdt.
can be seen from this that Bingbon's control of security is very comprehensive, and it is also based on security -based considerations. Compared with other exchanges, Bingbon seems to be "calm" about the recent industry popular transactions. When
mentioned the recent popular gameplay, Olivia said on the chain to the app saying: "In fact, we can find that there may be many new gameplay in the contract. A contract product based on these underlying assets. But from the perspective of Bingbon, we pay more attention to the overall risk of underlying assets in the process of product design. They are all digital asset contracts with the top 15 market value, so our requirements for underlying assets will be stricter. Easy to be attacked. From a more professional perspective, Bingbon's technical staff also has a deeper consideration.
2. Overseas encrypted derivatives users Strong sticky tips: Details determine success or failure
"Emotional Experience" has always been ignored by many products. As an emerging encrypted derivative field, fast -paced update continues to track hot spots, leading to low user stickiness, and happy new and hate changing platforms. To some extent, the high -quality user experience is the moat of the product, making it difficult for competition to surpass.
In the details of the user experience, the Bingbon team has really achieved "grounding." After getting the cute Chinese nickname "B pop pop", the team also began to communicate with users in a more playful and sincere way. The two user faith changed the "cold" of the previous product announcement, and the words of the words showed their gratitude to the user's true feelings, and even deeply analyzed themselves, expressing that they were not particularly satisfied with the current products. And a team who knows how to reflect on it naturally received praise in the user's heart. The
chain got an app to a user of Bingbon. He said: "The platform is very young, but you can feel that the team is very responsible. Small problems also announced that they actively compensated, and the active response attitude is very good."
html In mid-May, Bingbon launched the "Bingbon Platform User Protection Plan" to help users evaluate their own risk tolerance and risk management capabilities through risk assessment, which is quite similar to the way a well-known video website answered questions before posting a barrage. Passed After answering the questions, you can also receive bonuses and conduct simulated transactions first, allowing users to understand contract transactions and products from multiple angles. In addition, in order to protect new users, the team also launched a simulation in May. The community-following function for new users has been cancelled.3. The Law of Attraction for Overseas Crypto Derivatives Users: Focus and Compliance
At this stage, due to various imperfect regulations in the encryption field, platform failures seem to have become commonplace in 2 this year. On March 17, FCoin, known as the "No. 1 trading platform in the universe," announced to the outside world that the platform was dead and that users' funds worth approximately US$68.6 million to US$127 million could not be redeemed. How to gain the trust of users, compliance has become the key. Olivia, brand director of
Bingbon, told ChainDD App: "Perpetual contracts and forward contracts will be the mainstream in the future. The compliance process of the digital asset industry is accelerating, and traditional institutions are accelerating to enter the market. In the future, the derivatives track will not only be competition within the industry, but also Instead, it will turn to compete with traditional financial institutions. Bingbon will next focus on perpetual contracts and improve order types, such as iceberg orders, advanced market orders, etc., which have also been launched recently. ETH currency-based contract. "
Olivia also added: "From the data point of view, I personally feel that the forward contract is more popular among new users, while the reverse contract is more used by old users. When the market is good, users who use the reverse contract Significant increase, because user demand for currency holdings will increase significantly during the bull market . Bingbon supports both forward contracts and reverse contracts to meet the diverse needs of users. "
" focuses on technology in the early stage and operational capabilities in the later stage. In order to expand the market, everyone will compete for compliance. Bingbon has forward thinking.
compliance means recognition in the traditional market. At present, platform users have covered 37 countries and regions in Asia, Europe, North America and Oceania, and are actively seeking financial licenses in areas with clear supervision around the world. Currently, they have dual licenses including the European Estonian MTR license and the Australian DCE license. , and in countries that explicitly prohibit digital asset transactions, IP restrictions are adopted to maintain fairness from the product side.
No matter how many products are on the market, mature trading groups still firmly choose Bingbon. It is not difficult to see that from products to users to development plans, every aspect of Bingbon has a clear positioning.
"It is to do the best despite all the variables. Trading Made Easy." Focusing on the crypto derivatives track, Bingbon has done it.
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