Why Nestlé Dreyer's? There is a little story in it. The Dreyer's brand was founded by William Dreyer and candy manufacturer Joseph Edy in Oakland, California, in 1928. It established its first factory in 1948 and was listed on NASDAQ in 1981.

is comparable to and Haagen-Dazs , and is famous throughout the United States. A popsicle is enough.

Text: Monica Dai

Source: Foodaily Daily Food (ID: foodaily)

"Ice cream assassin", "Xue Gao"... As the price of ice cream soars, various homophonic memes are gradually being played by people. Once upon a time, ice cream and ice cream , which were great tools for relieving the heat in summer, also began to be "out of reach" for people. Ridiculing and joking about the high prices have even become a creative source for bloggers, winning a lot of likes. People are "miserable" under the ice cream they can't afford. However, those inconspicuous Wangwang crushed ice, old popsicles, little puddings and huddled in the corner of the refrigerator have turned into "messengers of justice", hoping to turn the tide and win back the industry with their own efforts.

Picture source: Xiaohongshu @七狗gorilla

In fact, the wave of “consumption upgrading” in recent years has unknowingly caused those old popsicles full of childhood memories to gradually fade out of people’s sight. The extremely sweet taste Popsicles have been criticized for their overly bright colors and cheap texture. Today, when everyone is pursuing healthy quality, the "old popsicles" seem to have been eliminated, but popsicles are not synonymous with unhealthy or cheap. In addition to being a household name in the Chinese market, fruit popsicles are also a popular leisure drink in Europe and the United States. Clean label attributes such as natural raw materials, low sugar and low fat, and a taste that is not inferior to ice cream, make it an important category in the ice cream market. The new XIU brand Dreyer's Outshine that I want to introduce to you today is comparable to Haagen-Dazs with its popsicle product Outshine bar, and has entered the ranks of the world's top ice cream brands. What is so unique about it? Among the many attractive brands, how has Dreyer's Outshine captured the hearts of current consumers?

01
is only 8 years old and once backed Nestlé ,
its origin is not simple

Dreyer's Outshine is the first national frozen fruit bar series brand launched by Nestlé Dreyer's in 2014. was sold throughout the United States in February of that year. . Why Nestlé Dreyer's? There is a little story here.

Dreyer's brand was founded in 1928 in Oakland, California, by William Dreyer and candy manufacturer Joseph Edy. It established its first factory in 1948 and was listed on NASDAQ in 1981. Its products are sold under the name Dreyer's in the western United States and Texas, and under the name Edy's in the rest of the United States. After nearly a century of development, Dreyer's and Edy's have become the highest-selling packaged ice cream brands in the United States.

Picture source: Dreyer's official website

As an internationally renowned ice cream brand, Dreyer's not only has large factories in the United States, but also has production lines in Asia. In Hong Kong, Dreyer's has always represented the high-end market. In June 2002, Nestlé took advantage of the opportunity to acquire a 67% stake in Dreyer's, and then integrated the Dreyer's brand into the dairy product line of Nestlé Hong Kong Limited. In January 2006, Nestlé fully acquired Dreyer's, becoming the world's largest ice cream manufacturer with a market share of 17.5%. Internationally, Dreyer's brand extends to the Far East market, and Edy's brand extends to the Caribbean and South America, further consolidating Nestlé's global layout of frozen desserts.

In 2013, Dreyer's parent brand changed its name to Dreyer's Outshine, and launched two new product lines: Coconut Waters™ Bar, the first retail coconut-based frozen fruit bar in the United States; and limited-edition seasonal products inspired by farmers' markets. In addition, the rebranded Dreyer's Outshine also includes the most popular products of the original Dreyer's Fruit Bars.Outshine's brand manager Kerry HopkInS said: "We want to add a unique flavor to the fruit stick of the same name, combine fruits and vegetables into delicious and complementary flavors. By this move, we also explore a kind of incorporating vegetables into the diet. New way of newml4

Picture Source: Outshine Ins

Value sale to Swiss joint venture Froneri, Dreyer's includes Outshine, Drumstick and Edy's, HäAgen-Dazs Together, Nestlé will continue to manage its remaining ice cream business in Canada, Latin America and Asia. Although these brands are no longer managed by Nestlé, Nestlé is still a major shareholder, and there are three in the eight boards of Froneri.

2021, just two years after being sold by Nestlé, Dreyer's ice cream business began to heat up sharply. According to data disclosed by Dreyer's, as of the 52 weeks of January 30, 2022, OUTSHINE sales in the United States were US $ 480 million, ranking third, and the sixth HäAgen-Dazs ranked sixth. Although Although American consumers habitually buy large barrel ice cream for decades, it is convenient to use spoons to make desserts, but with the development of pre -packaged food , its convenience and sharing features are more popular. Holding the ice cream market gradually heat up. At the same time, Dreyer's also increased the publicity of brands such as Drumstick, Outshine, and positioned fruits as the first raw material Outshine as a "healthier choice". Its clean label attributes are very close to young consumers. In addition, OUTSHINE's powerful product matrix is ​​also an important driving force for its rapid growth.

02
Stick to clean labels,
use product matrix breaks through the consumer circle

, no matter how the life is alien, hhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh4hhhhh4hhh4? TML6 simple ingredients are always Outshine's biggest highlight , and it is also the brand concept that implements consistently. All products of Outshine insist on using real fruits and fruit juice to become a good source of vitamin C; at the same time, no genetic ingredients, high fruit sugar corn syrup, artificial pigment/flavors, fat, gluten (cream coconut, sugar -free fruit Except for stick products). On the official website, Outshine not only defines itself as a delicious snack, but also an atmosphere, conveying the joy and satisfaction brought by everyone when enjoying delicious snacks.

OUTSHINE BAR's calories are far lower than the calories of ordinary frozen desserts. For example, the new FRUIT and Veggie Bars contains only 35-60 calories per calories, at least 25%of vegetable mud and fruit juice, and provides blueberry mixed sauce, orange carrot , apple and green leaf vegetables, peach mango mixed sauce, strawberry rhubarb yellow yellow yellow yellow A variety of flavors, as the wealthy American businessman and charity Hopkins said: "Our consumers are shining in all aspects of life, so I am glad to help them use health with real fruits and vegetables Snack to restore vitality. Powerful frozen dessert matrix, its products cover Frozen FRUIT Bars, Frozen Fruit Pops, frozen fruit soda sticks,简单放纵棒（SImply Indulgent）、巧克力半浸棒（Half DIpped）、冰沙（Smoothies）、简单酸奶棒（Simple Yogurt）等，切中不同时刻及场景下的需求，捕捉从幼儿、青少年到成年人Wait for different consumer groups.

Picture Source: Outshine Ins

Frozen Fruit Soda Strip is a representative product. It is aimed at the school -age people and is suitable for eating time after school. The addition of soda elements makes the product extremely refreshing, which has greater attractiveness to children. Simple indulgence rod is suitable for people who like milk -based snacks. The product is made of fresh milk, which contains 5G protein and reduces sugar by 25%than ordinary frozen milk sticks.The chocolate half-dipped bar is very creative. The fruit bar is half-dipped in dark chocolate with a cocoa content of 70%, creating a double subversive experience in terms of vision and taste.

Picture source: Outshine ins

In addition to playing with various bars, Outshine’s smoothie series is also a major feature, with its complex and diverse flavors, solid and semi-solid states, and its own “functional” colors. Adds a unique touch of brilliance. In addition to natural fruit ingredients, the semi-solid smoothie is also added with skim yogurt, giving it a smoother texture and just the right amount of calories. The 99g smokable small package is easy to carry. The cube-shaped smoothie is simple and neat in appearance, unpretentious, but its biggest highlight is that it uses different fruits and vegetables to combine various health effects. Currently, there are GUT SUPPORTER that supports intestinal function, GO-GETTER that supports immunity, and The 3 types of GLOW TO help the skin look radiant without adding additional sugar, and are welcomed by many female consumers.

Image source: Outshine official website

Even a kid’s summer can’t lose the coolness of frozen desserts, and Outshine’s simple yogurt bars take care of this need. Made from 100% yogurt, this product puts the protein content that helps children thrive as a top priority, while using a wide-handled wooden stick to make it easier for children to hold, taking into account every little detail.

Image source: YouTube

On YouTube, Outshine has become a popular brand evaluated by major bloggers. The frozen fruit bar series is liked and recommended by many bloggers, and at the same time, it also brings a wave of natural traffic to the brand. Driven by the tide of the times, food and beverages no longer exist simply to satisfy satiety needs, but also include nutrition, shaping, conditioning, interests, early adopters, and social interaction. Users' needs and consumption psychology for food and beverages are becoming more and more diverse. The food scene is becoming more and more diversified. For brands, social networking is an important way to spread products. With social attributes, it means that the product has its own traffic and dissemination, and its influence will also expand.

03
Played with DIY marketing and became a social master in seconds

Outshine is able to stand out in the American ice cream market where there are many experts, not just because of the dazzling array of products. In fact, he is also a master of social marketing. In this era where appearance is paramount, the beautiful colors of Outshine products undoubtedly add a lot of points to it. The extremely high color saturation is more attractive to young people. The collective large packaging can also better meet social needs and become a place for friends to gather and share happiness. Great product. Similarly, the brand's external self-promotion is also part of the social attribute. At moments that are conducive to social sharing, such as International Friendship Day , the brand will always be active on the front line of social platforms, using the power of words to encourage people to share delicious food and health. Assists in portraying a youthful image.

Similarly, charity activities are also a breakthrough point for Outshine to win the favor of consumers. From the classroom to the dining table, they leave footprints of love one after another. Outshine once launched a $10,000 classroom transformation campaign among teachers, selecting the most amazing and heartwarming winners to work together to spread joy in the classroom. In addition, Outshine has donated 1 million pounds of fruits and vegetables to food banks to provide meal assistance to people and families who cannot meet the basic needs of "three meals". These positive activities for good also help brands leave a positive impression in the minds of consumers.

Picture source: Outshine ins

In addition to its social attributes, the secondary creation of DIY is also one of the factors that makes it active in all ages. Whether it is tea, coffee, wine, or healthy and delicious fruit smoothies , Outshine bar can handle it with ease. Similarly, the brand will also show a more official production method on the social platform Ins: If you want to have a delicious cup of iced tea, just add a Lemon Outshine Bullet and a lemon for decoration to the tea.For the "crazy fans" of Outshine, it can do much more than that. In the most important marriage moment in life, the unique wine drinks created by Outshine popsicles and cocktails, let new people and many relatives feel this don't feel this don't feel this don't feel this don't feel this don't feel this don't feel this Sweet and beautiful.

Picture Source: Outshine Ins

Picture Source: Outshine Ins

or even some Parent -Child , Outshine Bar can also be incorporated into it without any obscure. The simple DIY production becomes a small game for the child with children. On the official website of Outshine, a large number of recipes are displayed, from latte to breakfast bowls suitable for the whole family, and even cartoon animal fruit disks will show detailed production raw materials and methods, including weight, difficulty, and time required. Not only that, these recipes cover the age circle layer and applicable scenarios are also comprehensive. It is integrated into all aspects of life and discovers more possibilities.

Picture Source: Outshine Ins