"Want to See You" and "Crash Landing on You" both have their finales. In fact, during this year's "extremely long holiday", many people stayed at home, busy watching TV series, and working hard to "lay down and contribute to the country."

On the evening of February 16, for those who follow dramas, there was a lot of drama. " wants to see you " and "'s Crash Landing on You " both have their finales. No one would have thought that at the critical moment, the live broadcast platform would be disrupted. The three major live broadcast platforms iQiyi , Xiaomi TV , and Korean drama TV all appeared on the hot search list because of their collapse.

Due to the emergency, many TV drama viewers thought their phones were broken, and some even restarted their routers over and over again. What's more, some female compatriots angrily scolded their husbands for not paying their phone bills...

In fact, during this year's "extremely long holiday", many people stayed at home, busy watching TV shows, and working hard to "lay down and contribute to the country" ". However, this has overwhelmed all major online platforms, and a large number of user demands have caused many APPs to "collapse." Data shows that during the Spring Festival this year, the number of daily active users and average daily user time both hit record highs.

Video platform "three consecutive collapses"

Faced with the sudden epidemic, many people are staying at home and can only rely on the "cloud" to pass their lonely time. This resulted in a sudden surge in visits to a number of apps. However, this sudden burst of traffic also makes these apps unbearable. downtime and crashes are common.

When everyone uses rice cookers to steam cakes at home, the kitchen cannot be covered! When the number of visits to online mask reservations surged 50 times, Dingdang Kuaiyao couldn’t hold on! When remote video conferences came one after another, DingTalk failed to support the traffic peak...

html On February 16, the "Turn" video platform collapsed. That night, some users reported that iQiyi had a glitch and could not watch. Subsequently, "iQiyi collapsed", "Xiaomi TV collapsed" and "Korean drama TV collapsed" were on the hot search list. "Three consecutive crashes" has anxious netizens who are chasing "Want to See You" and "Crash Landing on You".

Regarding the cause of the crash, some analysts believe that iQiyi broadcast the finale of "Want to See You" that night, while Korean drama TV updated the finale of "Crash Landing on You". It is the positive pursuit of drama fans that has led to the paralysis of these two major video platforms.

"Xiaomi TV collapsed" is purely a lie. Some netizens explained that Xiaomi TV has a cooperative relationship with iQiyi, and its copyright is provided by iQiyi. Because of this, the iQiyi server broke down, directly destroying the copyright resources provided by iQiyi on Xiaomi TV. After all, other content on Xiaomi TV can still be viewed normally.

Who should take the blame for the collapse of the platform?

At present, although the three major video platforms have been repaired, the data behind them is surprising to Toutiao. There are too many people eating melons under the stay-at-home economy.

Let’s take a look at the data:

First, let’s look at the membership growth of several video platforms. Compared with before the epidemic, iQiyi members increased by 1,079% month-on-month, and Mango TV and Tencent Video members increased by 708% and 319% month-on-month respectively.

members suddenly increased so much, of course they had to race against time to watch the show. The scale of daily active users and average daily user time both hit record highs during this Spring Festival. Statistics from

found that around the Spring Festival, the average daily active user increase of mobile video increased from 16% before the holiday to 36%. Other data show that the number of online video users has increased by 17.4% compared with usual times, and the average daily usage time per person exceeds 150 million hours. It is reported that the total daily usage time of users across the entire network has soared from the original 5 billion hours to 6.11 billion hours.

During this long holiday, the stay-at-home economy has become a hot topic in the market. Video is only one part of it. Online office, online education, online medical and other platforms have attracted a large number of users, and some of them have experienced temporary downtime due to the influx of people.

This is not the crux of the problem. The key point is whether the cloud-based lifestyle can turn the crisis of the epidemic into an opportunity for the industry? Some analysts believe that the transformation of people's lifestyles from offline to online is a long-term process, and the sudden epidemic has accelerated this trend.

For today’s young people, convenience is a very key consideration.In the future lifestyle, offline will undoubtedly decrease, and online will be greatly improved. However, because modern people still have social needs, it is impossible to completely replace offline online, just like e -commerce cannot completely replace retail. reason.

do you think, after the epidemic, will you buy food online and get everything online? Welcome to the message area to express your high opinion.