Hello everyone, this is Zhengjing Game, today I am the archer boy.
Recently, a domestic mobile game has detonated the entire mobile game industry because it was released abroad without any fanfare. In the past three months, has earned more than 35 million US dollars from in-app purchases alone. If you include in-game advertising revenue, It will probably be close to 300 million yuan. was later quietly launched in China, secretly surpassing Tencent and NetEase on the list.
is the game "Legend of Bow and Arrow" that currently tops the App Store free list. NetEase's new game "Chicken Eating" and Tencent's "Otome Food" new game both failed to knock it down from the first position!
So what is the origin of this game? Can it beat Tencent and NetEase and make a lot of money at home and abroad?
gameplay: various snake skin operations
When I opened this game for the first time, I felt that there was nothing outstanding about this casual game. The screen was simple and the gameplay was boring. The only feature was his strange combination of skills, a bit like Steam. " legendary mage " on.
But after experiencing it, I found that this seemingly simple game can be successful, and it does have its own unique features.
"Legend of Bow and Arrow" uses a Roguelike gameplay, which means that players will face different random monsters in the same level, and can also obtain random skills. Randomly combining skills to create their own genre is the main fun of this game. In addition to the gameplay In addition, this game is also very good in other aspects.
In terms of operation, as a casual game, "Legend of Bow and Arrow" is very friendly to newcomers, and the official claims that it can be played with just one finger. In the game, players only need to perform two operations: Go and A, and the rest will be left to God's will. However, when the game reaches the fourth level, the difficulty will begin to rise significantly. Players need to have a deep understanding and mastery of various skills to pass the level, and the positioning requirements are very high.
However, for casual players, if they just want to experience the thrill of mowing grass, then just play the first few levels, brush up the levels, and match the skills.
The feel design of the game is also very good, the overall rhythm is brisk and clear, and the impact is strong. Just like "Thunder and Lightning" back then, "Arrow Legend" can satisfy all players' fantasies about archery.
Skills can be said to be the most attractive part of "Legend of Bow and Arrow". The unlimited combination of random skills gives players a different experience every time they pass a level. The skill tree of the game is very exaggerated, with hundreds of types, and the weapons also have very distinctive characteristics, so they won't feel repetitive.
In addition, "Legend of Bow and Arrow" also gives players a sensory illusion of "I am attacking" on the basis of positioning, allowing players to have a deeper experience in breaking through levels. The delay-free operation of also increases the upper limit of the game's operation, which can stimulate players' desire to challenge.
recharge: small recharge creates huge miracles
If the gameplay is innovative, it is not enough to make this game so popular and profitable, then what exactly does "Legend of Bow and Arrow" rely on to create revenue miracles?
As a stand-alone game, "Legend of Bow and Arrow" uses the same stamina settings as online games. Your stamina increases by one drop every ten minutes. You need to wait for 50 minutes to play a game. If you don't want to wait, I'm sorry, but please click on the ad.
After trying it, I found that the advertisement length of the game is basically maintained between 15 seconds and 30 seconds. A game of has one starting point, two middle points, one death point, and one settlement point. It is originally a more casual game. The game doesn’t last long, but five ads are inserted, turning it into an advertising short video APP. With such a large user base of and such frequent advertisements, the advertising revenue of this game is absolutely sky-high.
Moreover, the first charge for games is only six yuan, and the gift package is also very affordable for , which makes it more acceptable to many middle-aged and elderly players. Although the amount of payment is not as high as "Legend", which can cost tens of thousands of yuan per recharge, there are enough people recharging!
In addition, in order to allow players to earn more krypton gold, the game also customizes exclusive gift packages for each chapter. Players who pursue a better gaming experience are full of curiosity about new equipment, and most of them will choose to buy it.
The most important thing is that the equipment gains in "Legend of Bow and Arrow" are huge. However, the main sources of equipment are BOSS drops and card draws. At the same time, the difficulty of the game increases sharply starting from the fourth level. Players with handicapped hands who cannot bear to give up this game usually can only choose to draw cards. cards to obtain advanced equipment.
Synthesizing high-level equipment basically requires players to obtain it through synthesizing low-level equipment. And if you draw ten consecutive draws for 20 US dollars, you may not be able to draw out a purple outfit. The krypton gold point of can make "Legend of Bow and Arrow" make a lot of money.
operation: powerful overseas operation, as long as you are willing to pay We all charge money and Zimbabwean currency
In addition, the operation of the game is also very important. Domestic players all know that Tencent can occupy such a large market in mobile games. The big reason is its QQ and WeChat login. One-click login eliminates the tedious registration steps, allowing players to experience the game faster. "Bow and Arrow" The same goes for "Legend".
"Legend of Bow and Arrow" has been specially customized for overseas self-published business. The first one is an independent account system. Overseas, as long as you have any account on Facebook, Google+, or Twitter, you can log in as a third party. Then the email, visitor or user name is bound, which greatly reduces the difficulty for players to enter the game.
The second customization of "Legend of Bow and Arrow" is the overseas payment system, which supports Apple's in-app purchases and Google Play. In addition to these payment channels, there are more than 150 overseas cash flow channels such as Visa, PayPal, bluepay codapay, MyCard, and OneStore. It is also included, it can be said that as long as you are willing to pay for , we can find it no matter how big the denomination is.
It is very troublesome for most players to make a complaint in the game. They have to fill out an application form, consult electronic customer service and even send an email, not to mention searching for customer service across countries.
The customized service adopted by "Legend of Bow and Arrow" can embed the customer service system directly within the game. Customer service staff can communicate with players in real time in the game and can automatically translate in multiple languages. This greatly improves customer service efficiency and also provides Better service provided to players. Although this function is not yet reflected in the game, the module is already included.
Finally, I want to say: In fact, in the first half of 2019, China has successively become popular in many casual games such as "Eradicate the Virus" and "National Drift". Their common feature is that they integrate a variety of gameplays to create innovations, and Use the characteristics of casual games to earn unexpected revenue. The casual game market in the future is estimated to still have huge potential, with many opportunities to make money.
A surprising question: Have you ever played the game "Legend of Bow and Arrow"?
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