text | Xiaoba
had Cyndi Wang boy before him, and Su Youpeng girl after him.
Although many brothers in "Beyond the Troubles" brought their first stage featuring emotional killing, most of the topics were focused on Su Youpeng, a high-ranking nationalist. In this way, Su Youpeng, who was bet, embarked on the road to becoming popular by replicating Cyndi Wang.
From # evade 王cyndi, but not Su Youpeng to # after seeing Su Youpeng, I suddenly understood #, Su Youpeng and Wang Cyndi-related entries frequently appeared on the hot searches of major platforms, and "Su Youpeng Girls" also formed a group. On this basis, the topic #Alec Su is the next Cyndi Wang# has aroused heated discussion.
# Su Youpeng is the next Cyndi Wang? The emergence of this pre-topic issue instantly revitalized netizens’ desire for discussion. Among the different opinions, there are mainly three attitudes -
Some netizens expressed their affirmation but did not support it: "It's not surprising, but it's not necessary. After all, they are not people who have been silent for many years and suddenly come back. Brother Frog and Du Fei have spent more than 20 years in the summer vacation, and the national degree is here." , some netizens also expressed a negative attitude: "I don't think so. After all, Su Youpeng became famous as a member of Little Tiger Team , and he is more popular among his parents' generation. And Cyndi Wang is a solo, and he is popular among people from my parents' generation to mine. Generations, the scope is wider, and it is also personal." There are also netizens who resist individuals. Comparison between each other, "Everyone is an independent individual, and no one will become the second one."
Behind the topic surrounding Su Youpeng, it points not only to the current popularity of "Beyond the Troubles", It also reflects to a certain extent the various hidden problems between the program and "Riding the Wind and Waves", which may become the trigger for controversy on the platform.
Su Youpeng and Cyndi Wang's "Sameness and Difference"
In "Breaking Through the Troubles", Su Youpeng opened the first stage with the feelings of the Little Tiger Team's promise in the Year of the Tiger, and pushed the atmosphere of the scene to a high point in the interactive singing of "Love" and "Red Dragonfly" . In addition to the heated discussion caused by the first stage, Su Youpeng is more often compared to Cyndi Wang, the "traffic director" of "Riding the Wind and Waves". After all, on the stage of "Riding the Wind and Waves", Cyndi Wang made a phenomenal debut with "Love You" on her first stage, and her popularity rose all the way to the championship. She became a typical representative of this year's popular artist. Alec Alec can take advantage of the topic linkage with him Promote topics related to the show.
From the perspective of song selection, Cyndi Wang and Su Youpeng chose classic songs that are personal representatives.
The former chose the famous song "Love You" on the first stage, which was released in 2004 and has appeared in variety shows many times in recent years. It has a good influence in both long and short videos. With Cyndi Wang's success in awakening many " Cyndi Boy”, its influence even once affected the stock price of mango super media .
The song chosen by the latter had great social influence in the early 1990s. "Red Dragonfly" is the title song of the album of the same name released by "Little Tigers" in 1990. It won the "Golden Songs Dragon and Tiger List" summer overall. Ranking champion, "Love" "The title song of the album of the same name won the runner-up in the 1991 "Golden Songs Dragon and Tiger List" annual ranking and the first in the autumn ranking. This series of golden songs accumulated a huge fan base, but they have transformed from cassette fans in the past to contemporary Internet fans. Traffic, "Su Youpeng Girl" has many uncertainties.
Although both of them follow the emotional route, the social effects produced are obviously different. At the same time as "Cyndi Boy" appeared, there were a large number of short videos dancing to "Love You" that continued to fill the screen. Nowadays, the hot search term "Su Youpeng Girl" has come out. It does not have the screen-smashing effect of universal participation like "Love You", nor does it have other following behaviors, giving people a feeling of being in vain.
In addition to the nostalgic route, Su Youpeng also gained a new wave of popularity due to the casting interview for "left ear" that year.This is because Zhang Yunlong, who also participated in "Breaking the Waves", was rejected during the interview for the third male lead in "Left Ear". He took the opportunity to find Su Youpeng on the show to "revenge". In addition, Yang Zi also talked about it in "Chinese Restaurant" The same topic has been discussed, and the superposition of the two has resulted in irrelevant topics such as #苏youpeng’s left ear brushed off by #manypeople#, # Actually how many celebrities have interviewed for the left ear#, etc., which do not have much benefit to Su Youpeng himself. At most it just adds a little exposure.
It is between such "sameness and difference". It can be seen that nostalgic marketing pays attention to the right time, place and people. It is not a simple copy and paste. The out-of-circle effect of emotional killing is even more rare. Although Su Youpeng's future in "Beyond the Troubles" is still unknown, what is certain at the moment is that the social influence of "Su Youpeng Girl" has not yet exploded.
Why is it difficult for Su Youpeng to become Cyndi Wang?
This is not the first time that the Little Tigers have sold feelings. As early as 2020, Little Tigers member Chen Zhipeng appeared on " Chasing the Light, Brother ". The first stage brought a song medley "Green Apple Paradise + Calories" in the form of a fusion of emotions and trends, and the topics during it were also the main topics Memories kill, but after wink was accused of being greasy, Chen Zhipeng’s subsequent topics in the show were mainly about weight loss, and finally fermented a new topic with his weight loss of 24 pounds.
This time Su Youpeng participated in a similar program, still using Little Tigers as the traffic password, and there was a slight overlap in content creativity, but he was widely praised for maintaining a good personal condition. Comparatively speaking, Su Youpeng has certain advantages in terms of appearance, performance and public reputation, but there is still a certain gap if he wants to surpass Chen Zhipeng and reach the level of being out of the industry like Cyndi Wang.
The reason Su Youpeng achieved the popularity of Cyndi Wang is that on the one hand, the different age groups of the audience, the effect of emotional resonance can be rare or difficult to achieve. Cyndi Wang became popular in 2004 with "Love You", and her former fans have grown into the main force of Internet surfing. The two songs "Red Dragonfly" and "Love" released in the early 1990s were mostly targeted at those born in the 70s and 80s. , some fans even ridiculed themselves in the comment area. The former fans of the Little Tigers are already taking care of their grandchildren at home, and the audience of this age group cannot match the level of creativity and activity on the Internet as the fan group of "Love You".
In addition, the core users of "Beyond the Troubles" do not match the fan portraits of the Little Tigers, and it is difficult to mobilize the attention of the corresponding fan groups with the influence of the program. According to data from Yien Entertainment, 63.71% of the users of "Beyond the Troubles" are under the age of 29. For the core audience of this age group, the Little Tigers are not as good as Fifth Brother and Du Fei, who have become popular due to their emoticons in recent years. Deeply rooted in people's hearts. In fact, Su Youpeng is well aware of this. When he announced his participation in the show on Weibo, he also used the emoji of the fifth elder brother.
On the other hand, Su Youpeng has developed in the mainland for more than ten years after becoming a cross-border actor, starring in " My Fair Princess ", "Deep Love in the Rain", " Old House Youxi " and " "Eternal Dragon Slayer ", "The Wind" and many other film and television dramas, later crossed over to become a director, and successively brought "The Left Ear" and " The Devotion of Suspect X", two movies with good box office, and also participated in "Chinese Restaurant" ”, “Creation Camp 2019”, “Amazing Dance Club”, “Godsend Voice” and many other popular variety shows.
Although Su Youpeng's acting career in the mainland has slowed down in the past ten years, he still maintains a certain degree of exposure by appearing in variety shows. Compared with Cyndi Wang, whose career did not develop smoothly in the early years and was in a state of semi-retirement, Su Youpeng lacked a sense of long absence and mystery to the public, even though "Red Dragonfly" and "Love" can stir up excitement among the audience. There are ups and downs, but in the end it is inevitable that the song will end.
In addition to personal reasons, there are also external reasons. In addition to nostalgia, the audience loves to pursue the new. In recent years, it has become a habit for many viewers to abandon their husbands in dramas.Since this year, Bai Jingting became popular because of " begins ", Tan Jianci became popular because of " Crime Hunting Illustrated Book ", Chen Xiao became popular because of " Meng Hua Lu ", became popular because of " Meng Hua Lu ", Canglanjue 》and the popular Wang Hedi are all typical examples. Although Su Youpeng has his own halo and sentiment through his roles such as Fifth Prince, Du Fei, and Zhang Wuji, he is not scarce and irreplaceable in the entire male artist market. In the end, he is just a pawn in the emotional storm of domestic entertainment. .
From Liu Genghong girls to Cyndi Wang boys, and then Su Youpeng girls, artist marketing seems to have entered a strange circle of templates, but this method is not suitable for everyone. For Su Youpeng, who has a high national reputation but lacks mystery and freshness, he opened the stage with Brother Xiaohu's golden song. After getting the emotional bonus, in the next schedule, more depends on his personal charm and singing and dancing ability. Winning the favor of the audience allows us to witness the "second transformation" of ancient idols.
Replicating Cyndi Wang’s marketing route, and confirming the “story of Zhao Di” in “Riding the Wind and Waves”
Behind Su Youpeng’s replicating the marketing route of Cyndi Wang, some netizens believe that the “Riding the Wind and Waves” series is like a content experiment, and the accumulated content production, The experience in artist marketing and other aspects has been applied to the production and marketing of "Breaking Through the Troubles", which coincides with the previous "Zhao Di Gang".
I still remember that in early July, the chief director Wu Mengzhi posted on Weibo to share the behind-the-scenes stories of "Riding the Wind and Waves" and "Breaking the Waves", saying that he went to a 13-hour production meeting for "Brother" and asked another director to keep an eye on " Sister", and finally found out that the other party was still holding my brother's planning meeting. For this reason, netizens ridiculed "Riding the Wind and Waves" as "Riding the Wind and Waves" and questioned whether mangoTV is "patriotic". Mango TV was originally a platform mainly for female users, but it offended a wave of loyal users due to its "favoring boys over girls" behavior. This in itself is not a good signal.
With the broadcast of "Beyond the Wind and Waves", when netizens saw that the lineup, stage design, and editing were more careful than those of "Riding the Wind and Waves", they believed that the "recruitment theory" was further confirmed. Said: "I'm laughing so hard. The show "Riding the Wind and Waves" was broadcast shortly after it ended. It looks like parents who just married off their daughter and received a gift, and then immediately married their son. Zhaodi, the brother who refuses to see everything going smoothly "...
From Wu Mengzhi's Weibo content to the official launch of the program, it gives people the impression that he first frankly informed the public of the fact that the platform "prefers boys over girls", and then demonstrated how to "prefer boys over girls" with actual actions.
In fact, not only the quality of the program itself is different, but also the after-sales service of the two programs is very different. I still remember that during the finals of "Riding the Wind and Waves", Na Ying 's sentence "It's useless to form a group" became a hot search. The reason why I say this is because the second season of " Riding the Wind and Waves Sister " did not have any after-sales integration arrangements after the group was formed. It can be said that the group was disbanded immediately. The treatment of the brothers is very different. After the first season of "Brother Overcoming All Troubles " ended, it not only brought Jordan Chan, Zhang Zhilin, Zhang Jin, Zhang Qi, Lee Seunghyun as regular guests. The inspiring career experience reality show " Our Hot Life ", and the Hong Kong style gourmet variety show "Night in the Greater Wan Chai" was customized for brothers in the Greater Bay Area.
Comparing the two, Brother has indeed received preferential treatment from within the platform in all aspects. He has raised the issue between "Riding the Wind and Waves" and "Breaking the Wind and Waves" to gender relations, accurately playing on the current audience's lightning points. Inspired by "Riding the Wind and Waves", the launch of "Breaking the Wind and Waves" was originally a witness to the virtuous cycle of the content industry. However, now it has caused various controversies due to the "drainage issue" and actively added a "black history" to the program.
*Original article, please indicate the source when reprinting
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-