As Litang Tourism Ambassador, Ding Zhen not only displayed printed Tibetan scriptures, but also promoted tourism in his hometown, saying that he was working hard to learn Chinese. As of November 30, the short video had received 2.753 million likes and 136,000 retweets.

On December 2, Ding Zhen appeared in front of the media again in Litang County, Garze Prefecture, Sichuan Province. As Litang Tourism Ambassador, Ding Zhen not only displayed printed Tibetan scriptures, but also promoted tourism in his hometown, saying that he was working hard to learn Chinese.

Ding Zhen, who is serious about his business, is really beautiful.

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At the scene,

Ding Zhen sang the love song of Tsangyang Gyatso.

"White crane, please lend me a pair of wings.

I will not fly far away. I will only arrive here." Just go back to Litang"

20 The year-old Ding Zhen is very popular

Ding Zhen's full name is "Tashi Dingzhen", which in Tibetan means auspicious pearl. In Xiazetong Village, Litang County, Ganzi, Sichuan, where Ding Zhen is located, there are no less than five people named "Ding Zhen".

In the video that first attracted the attention of netizens, Ding Zhen was wearing Tibetan clothing , with a handsome face and a unique plateau red complexion. He slowly walked toward the camera in the sunshine, and finally showed a shy smile. The video was made by photographer Hu Bo using 4 seconds of original material to edit the soundtrack. It is one of three pieces of material. On November 11, Hu Bo uploaded the edited video to the short video platform, with The text "Many young female fans asked me to pat Nima (Ding Zhen's younger brother) more, but Nima didn't meet him. I met his brother Ding Zhen."

It is this smile that made this Tibetan guy from Ganzi, Sichuan become famous overnight. As of November 30, the short video had received 2.753 million likes and 136,000 retweets.

Ding Zhen, who became the tourism image ambassador of his hometown

After becoming popular, said in an interview, "I don't know how I became popular, but I am very happy to be famous and can do a lot of publicity work about my hometown."

On November 19, Ding Zhen opened an account on the short video platform, named "Litang Dingzhen", and the number of fans instantly exceeded 100,000. On the 25th, "Ding Zhen's World", a promotional video shot by Ding Zhen for his hometown, hit the screen as soon as it went online. "Welcome to my hometown, Ganzi, Sichuan." Ding Zhen said in the promotional video in somewhat fluent Chinese.

Prior to this, on November 17, he signed a five-year contract with Litang County Culture, Tourism and Sports Investment and Development Co., Ltd., a state-owned company affiliated with the State-owned Assets Supervision and Administration Commission of Litang County. One is a labor contract and the other is an agency contract. , the salary is 3,500 yuan per month, and there are five insurances and one housing fund. The company represents Ding Zhen’s rights to some of his works and portraits.

"I signed Ding Zhen to protect him." Du Dong, general manager of Litang Cultural Tourism Company, told reporters that the company arranged for Ding Zhen to work as a tour guide to promote tourism in his hometown. Ding Zhen also raised some other ideas and requirements. , are also written in the contract.

"The kid (Ding Zhen) is good, very honest, willing to learn, and willing to work. He is very happy working, sweeping the floor, and cleaning the windows." Du Dong said.

"I don’t want to be a star, I want to be a horse racing prince"

In an interview, Ding Zhen answered some questions that netizens were concerned about in unskilled Chinese.

"It is said on the Internet that there are many companies and programs coming to you. Do you know these things?"

"I don't know."

"Do you want to be a star?"

"(Want to be) a horse racing prince."

is wearing With the aura of "top traffic", after Ding Zhen became popular, many Internet celebrity commercial companies wanted to invite Ding Zhen to appear. Du Dong, general manager of Litang Cultural Tourism Company, told reporters that has indeed had many programs inviting Ding Zhen recently, but he will not accept interviews or program invitations for the time being.

" There is still a certain gap in his current Chinese expression level and recognition ability, like a child. Interviews are no longer scheduled recently, and he can't figure out what you are talking about. He is very confused. He is afraid that he will say the wrong thing. It hurts his self-esteem at the time, and he is also quite tired, so he has not scheduled many interviews recently." Du Dong told reporters.

Regarding Ding Zhen’s future development, Du Dong said that the current priority is to study and accumulate more. At the same time, he will also shoot some short videos and operate social accounts. According to reports, the company arranged a study plan for him. "Ding Zhen has learned Chinese before and has been living in the countryside. Everyone speaks Tibetan, so there are still obstacles to communicating in Chinese. He can type well, but there are still some problems in language communication."

Ding Zhen is popular overseas

Foreign netizens said this

From the video that set off social media, to becoming the "spokesperson" for hometown tourism, to the online "people-grabbing contest" that many places across the country actively participated in, Ding Zhen has also become popular abroad. Foreign countries The media, bloggers and netizens left messages saying that the young man was very innocent and wished him a bright future. I had the opportunity to visit his hometown.

Some netizens mistakenly believed that Ding Zhen was from Tibet, and some enthusiastic netizens answered questions and staged the "overseas version" of "Tibet Lies Win" and "Ding Zhen's home is in Sichuan" on Chinese social media.

It is a good thing to be happy that overseas media and netizens can learn about China's scenery and culture through the Ding Zhen phenomenon and praise the handsome Chinese guys to cheer for their hometown.

2 On March 2, the topic surrounding Ding Zhen once again became a hot search on Weibo. The turquoise earrings worn by Ding Zhen in the video also became a trend indicator. Local people said in an interview that many young people in 's hometown are I bought earrings of the same style as Ding Zhen and a scarf of the same style as Ding Zhen. "Out of the ten young people in the village, six or seven of them wore earrings of the same style as Ding Zhen, and they sold very well." "

In fact, whether it is Ding Zhen's endorsement of hometown tourism or the nationwide "people-grabbing war", it reflects the intention of various places to increase exposure and attract support for tourism, hometown construction, poverty alleviation work, etc.

We hope there will be more Ding Zhen Such hometown spokespersons "go out".

ht Editor-in-chief of ml1 column: Qin Hong Author of this article: Cover news title picture source: Weibo "Litang Dingzhen"

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Source: Shangguan News