Text | Linghu Boguang
In January 2021, domestic film and television pop culture was a bit dim except for movies. The
TV series "大江大河2" has just ended, and "Mountains and Seas" has become a hit.
Variety show "Lang Jie 2" was launched, but because several "entertainment" news were too hot, it took away the popularity of variety shows and entertainment from the public.
At this time, a sequel to a domestically produced animation with high reputation was launched in a low-key manner.
has released two episodes since its launch, and its Douban score is as high as 9.5. Of course, the Douban score of
is nothing, and the third season has just started, so it remains to be seen how the quality of the subsequent animation will be.
However, this animation really represents a progress in the domestic animation industry.
It is " Assassin Wu Liuqi Season 3"!
"Assassin Wu Liuqi" and domestic animation
In 2018, the low-cost domestic animation "Assassin Wu Liuqi" was born.
's mean assassin, the cliché setting of amnesia, transformation and various eclectic character settings, combined with the jokes of Hong Kong movies and Cantonese culture, finally created a wonderful chemical reaction.
This resulted in this animation not only receiving great praise that year, but also breaking out among the domestic animations.
The first two seasons of "Assassin Wu Liuqi" were very successful. If the quality of the third season is stable in the end, it will be one of the very few domestic animation works where one season is better than the other.
We don’t need the slogan “The Rise of Chinese Comics” that we shout every time a good domestic animation is broadcast. You may not believe what
said.
"Assassin Wu Liuqi" is very likely to eventually bring a demonstration effect to the development of the domestic animation industry.
ps: "Assassin Wu Liuqi 3" has only aired two episodes so far. Even the director He Xiaofeng said that the first two episodes were foreshadowing, so there are not many things worthy of analysis in the first two episodes. Most of
's other analysis posts are to review the first and second seasons again, and then make blind guesses based on the existing content. There is essentially no content.
Bo Guangjun should analyze it from the perspective of the development of the cultural industry that he is good at.
The real problems of the domestic animation industry
The problems that "Assassin Wu Liuqi 3" brings to domestic animation.
may currently include a large number of animations such as " spirit cage " and "Five Elements of Wushan". None of them have the advantage of "Assassin Wu Liuqi" in the market, and their impact is also very different.
This has to talk about the problems faced by domestic animation. What's wrong with
domestic animation?
Many netizens may have endless questions, such as the style of painting, dubbing, character creation, genre-themed remakes of online novels, etc.
is indeed a specific problem of domestic animation, but when it comes to the entire animation industry, it is a phenomenon rather than a cause. What does
mean?
I personally think there are probably two real problems in the domestic animation industry.
The real problem of domestic animation 1: The platform is short-sighted in the planning of works
Currently, the two largest platforms that domestic animation companies rely on, especially for serial animation, are Goose Factory and Bilibili (other websites also have animations but they are relatively inferior. Domestic The TV animation " Bears Haunted " is mainly for younger children). The two platforms
invest in animation themselves and cooperate with animation companies to launch them.
Of course, there are also some animation companies that make facial animations themselves and then seek platform distribution, etc., but many animation companies and animation studios rely on large platforms to survive.
At the same time, with the support of this large platform, they can produce excellent animation works.
However, Goose Factory provides its own IP animation works (own IP, purchased IP, or cooperative IP), which leads to obvious problems with mainstream animation in the current domestic animation market. For animations such as
, major manufacturers produce their own IP, invest (the money may be limited), and then find animation studios in the market to cooperate with, and finally produce an animation product within a fixed time limit.Animation products such as
are promoted by big IPs, and with a good quality level, it can be said that it has a great impact on the domestic animation industry.
But as far as the current domestic animation is concerned, there are probably two problems.
1. It is not an original story by the animation company. The main creative staff have different understandings of the original work.
The probability that the animation studio behind this kind of work will "just make money" is very high. This is not a problem, but too many popular works in the market in recent years have proved that in order to "just make money", they may not pursue their "dream". insufficient.
For example, there are several popular domestic animations. When they were popular, it was revealed that the storyboards and actions involved plagiarism from foreign works.
As a result, due to the "rise of national comics" and the huge impact of the original work, a group of fans of the original work and animation fans are fighting everywhere, just like fans of "traffic stars".
At the same time, there are many works that may have good original works, but investors feel that their market positioning is not high, so the investment will be relatively low; or, the animation company that simply invites bids may have average strength.
These action studios only pay a penny to do one thing, or they simply cannot do it well if they are not strong enough.
Over the years, how many examples have there been of such animations crashing? The specific examples of
will not be discussed here, but will be discussed below.
2. The cooperative animation studio is not sustainable, resulting in the unsustainability of animation quality.
Nowadays, a large number of commercial animations in China are mainly seasonal dramas, which are broadcast season by season.
However, Goose Factory provides a large number of IP animation works. It is not a "dream" work created by the animation company, but a "chafan" type commercial work, and the copyright is not in the hands of the production company.
Some animation companies may be pretty good, but for various reasons, you can't handle the fact that Party A often changes producers. As a result,
is obviously a series of animations. Although the update time is relatively stable, the painting style is completely different, and the reputation and quality are even more uneven.
A lot of times, you don't even feel like they're the first animation.
For example, the first season of the 3D ancient animation " Battles Break the Sphere " was obviously an example of insufficient investment, perfunctory production by the "Qiafan" production company, and total and collapsed quality.
then changed the animation company for the special episode and the second season, and the quality of word-of-mouth improved a lot. The problem with
is that this is an entire series of animations rather than a single one.
Ordinary viewers want to watch the first season of this animation? The first season was so bad that people couldn't watch it, so why should they stick to the second season? If you only watch the second season, this is an animation and what if people don’t understand it without watching the first season?
The same works include the " under one person " series. This animation can be said to be the representative of domestic animation in recent years.
But the first two seasons are from an animation company. Although the fighting is poor, the characters are beautiful and the storyline is handled well. The most important thing is that the audience is used to it. What about the result of
?
"Under One Person 3" actually changed the team.
Huang Guxi’s team’s action design doesn’t have to be talked about, but the entire style of painting has changed.
Eventually, fans of the first two seasons and fans of the third season quarreled. Let’s put outsiders into the equation and think about it -
Over the years, there have been countless domestic animations with such problems. This is the platform and major manufacturers. When planning works, it is obvious that "borrowing IP to make quick money" is a problem, and the problem of insufficient planning is very obvious. This problem of
can also be applied to domestic film and television dramas. The original cast of seasonal dramas just can't get together.
The real problem of domestic animation 2: People with dreams are sad
Now that we have talked about the problem of animation works provided by the platform, "just rice" is relatively obvious.
So, what about animation works that truly pursue “dreams”? Works such as
are usually works created by animation companies and animation studios to pursue their "dreams". The main creator of
loves animation very much and treats these animations as feelings and dreams.But you are not a big IP. Big companies are unwilling to invest (for fear of losing money), and the audience and the market don’t know that they are waiting and watching.
I believe many viewers will remember that in recent years, a large number of amazing animated PVs have appeared on the domestic Internet from time to time, but many animations have disappeared. There are also many amazing works of animations produced by
.
such as " Zhenhun Street ", "Black and White Wushuang", "Legend of Luo Xiaohei", "Feng Ling Jade Show", "Five Elements in Mist Mountain", "Spirit Cage" and so on.
is carved out of the same mold as the 3D ancient style, and the 2D animation style is copied from Japanese comics, etc. Compared with a large number of domestic commercial animations with obvious "money trap" attributes. The advantages of domestic animations such as
are very obvious.
has a unique painting style, various settings are vivid and interesting, and the most important thing is the story plot and expression. Although it is inevitable to learn from foreign animations, it is obvious that he has his own things and is obviously exploring domestic animations.
But I believe that those who have seen these animations have discovered their problems.
1, the update is extremely unstable
In addition to the low impact on output because it is not a big IP investment, many animation studios only have a few people.
For example, there are only 6 people in the company of "Five Elements in the Mist Mountain", and the core staff Lin Hun has everything covered. However, no matter how versatile Lin Hun is, the small studio will affect the efficiency of the production.
"Five Elements of Wushan 1" has only been broadcast for three episodes, and the follow-up plot of the first season may not be broadcast in 2021.
and viewers who have followed animations such as "Feng Ling Yuxiu" and " Luo Xiaohei Zhanji ".
Alas, I will shed tears if I talk too much.
2, the quality of sequels may not be stable
Many animations are still being aired for the first time. It is unknown when the sequel will be aired, not to mention the quality.
such as "Five Elements of Mist Mountain", "Spirit Cage", " Dali Temple Log " and so on.
However, the reputation and quality of early animations such as "Zhenhun Street" and "Black and White Warriors" plummeted in the second season. Fortunately, although "Luo Xiaohei" and "Feng Ling Yuxiu" are slower, the quality is still stable.
("Spirit Cage" and "Dali Temple Diary" are less likely to collapse due to reliable companies).
Epilogue
So, what is the rare thing about the "Assassin Wu Liuqi" series?
believes that after the above analysis, many viewers will understand.
The current problem in the domestic animation industry is probably: Big manufacturers have money but no dreams, while small factories have dreams and die because of liver!
Therefore, "Assassin Wu Liuqi" is a domestic animation that started as an original work by a small independent company, but finally broke out with its quality, and its updates are so stable.
is not only very rare in the current domestic animation industry, but the significance of its success is also extremely obvious.
Of course, He Xiaofeng's Xiaofeng Pictures is a small company, a little bigger than the studios of "Luo Xiaohei", "Feng Ling Jade Show" and "Five Elements in the Mist Mountain".
However, the animation of "Spirit Cage" is outstanding, and the animation of "Dali Temple Diary" is obviously much smaller.
In this way, will it highlight the rarity of "Assassin Wu Liuqi" (of course the three animations have different production difficulties, so there is no need to compare them).
Finally, I hope that "Assassin Wu Liuqi 3" will not be unfinished.
There are more and more domestic animation companies behind domestic animation works like "Assassin Wu Liuqi" that have pursuits, dreams, and a good life.
With "Luo Xiaohei's War Chronicles" and "Feng Ling Yuxiu" starting to be updated weekly, " Mortal Cultivation of Immortality " is updated annually.
The company's artistic paintings of "Spirit Cage" are booming, and the animation of "Dali Temple Diary" is getting bigger and bigger.
I personally believe that domestic animation will become more and more mature. By then, the entire domestic animation industry will have obviously improved a lot based on the current situation. Will
be the so-called "Rise of Chinese Comics" by then? Will it still be important?
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