After being forgotten by everyone for a long time, with the launch of "Sister Lang's Sister", Cyndi Wang's song "Love You" evoked countless people's youthful memories.

Today, "Sister Lang" comes to an end, Cyndi Wang finally debuts in the C position, and the opening advertisement on Weibo is also about "Jindian Organic Milk" and "Sister Lang".

After being forgotten by everyone for a long time, with the launch of "Sister Lang's Sister", Cyndi Wang's song " loves you " evoked countless people's youth memories. After becoming famous overnight, advertising business resources began to lean towards her, and she regained the attention of the platform and advertisers. (Review: Cyndi Wang is crazy, can he "single-handedly" drive the paid market in China's digital music industry?)

In the advertising market, brands have great pressure on traffic, and everyone is very realistic. Whoever is famous will play with whom. This is also the norm.

html On June 2, Cyndi Wang officially announced two commercial endorsements. A sweetheart ambassador of Tmall 618 and a Golden Organic Life Star Recommender. Both are powerful brands, and among them, Jin Dian is the sponsor of "Lang Jie 3". Cyndi Wang immediately got the endorsement of the show's sponsor, which is enough to show her rising influence. The

program has reached its third episode, and the first official has officially arrived. Cyndi Wang’s team has occupied the first official announcement page, standing in the C position with a small figure. "A male high-energy attack, Wu Mochou Wang Xinling challenges Qi Wu." The titles and important pages of major media and self-media were all given to Cyndi Wang, and it really turned from speculation to becoming the top choice for the traffic of this season's program.

html On June 20, Cyndi Wang officially announced on Weibo that she has become the brand ambassador of First Aid Beauty. This is the third brand officially announced since the show started.

Subsequently, Cyndi Wang was also officially announced as the spokesperson for Fresh Volcanic Tea Essence, Coca-Cola Peach Flavor New Product Recommender, Nayuki’s Tea, Membrane Family spokesperson, and Weibo promotion for Louis Vuitton Twist handbags wait.

Recently, Cyndi Wang also became the French Sisley cosmetics and fragrance ambassador.

Previously, Cyndi Wang showed off her daily outfits on Weibo, and sharp-eyed netizens discovered that the outfits were all Hongxing Erke . Hongxing Erke’s official blog was immediately claimed on Weibo. So netizens went to the Weibo account of Hongxing Erke's boss and called for Cyndi Wang to be the spokesperson, and the boss Wu Rongzhao also joked back: "Let's get together copper plate ". The reveal of a complete set of outfits + brand recognition + netizens' excitement. After a set of procedures, maybe Cyndi Wang's endorsement, which netizens are hoping for, will happen soon.

However, compared to the sisters in the first season of "Sister Lang", Cyndi Wang's business resources still pale in comparison.

's sister in the first season, Wanqian , although she did not win the C position, she has won endorsements from well-known brands such as Yangshengtang, Yilisier, YSL, Dell, etc. It can be said that she is the star of "Sister Lang" After the baptism, the resources of many sisters represented by Wan Qian made a leap and became the real winners in the business market that year. (Are the sisters in "Sister Lang" riding the waves now?)

Of course, this season's "top" Cyndi Wang's business, although it is quite satisfactory, she can be regarded as a sister with excellent resources in this season, but other sisters Their resources are no longer comparable to those before.

In fact, Cyndi Wang’s previous endorsement fees were not high, and were even lower than some popular idols. But after the popularity of "Sister Lang" this year, Cyndi Wang's endorsement fee has increased to 3 million yuan. In addition to endorsements, Cyndi Wang also charges about 300,000 yuan for a promotional soft article.

According to Times Finance, industry insiders revealed that at the end of May, Cyndi Wang’s price for a single promotional video was 500,000 yuan after tax. Before "Sister Lang", Cyndi Wang joined Douyin as early as 2018, and there was almost zero business cooperation. However, within 2 months after the show was launched, she received promotion work for 5 Douyin short videos.

Cyndi Wang debuted in the C position and enjoyed great success. Despite this, many people are worried that Cyndi Wang's rise to fame will be just a flash in the pan? Of course, the traffic storm will eventually calm down, but many people in the industry are still optimistic about Cyndi Wang's development.

On the one hand, at this age, Cyndi Wang, who once caused fans to lose fans in Taiwan due to her " love brain " and unkind encounters with others, has a good reputation in the mainland, and her "sister is in love, falls out of love, and is cheated". She will no longer easily face the risk of landslides due to her pure character; on the other hand, Cyndi Wang’s singing and dancing skills are excellent. As long as she doesn’t collapse in the follow-up and her management team doesn’t make mistakes, the emotional filter will always be Cyndi Wang’s biggest plus point. Years of fans will continue to pay for her.

Of course, if you only rely on feelings to rest on your laurels, there will still be certain risks in this path. Whether the popularity can continue for another two or three years depends on whether Cyndi Wang can produce more works after debuting in the C position? However, after Liu Genghong and Cyndi Wang became popular on the Internet at that time, it also brought great excitement to many old artists. Many nostalgic programs in the future also invited and explored Hong Kong and Taiwan artists, hoping to bring out the long-faded artists. artists come back to do shows.

However, the popularity of Twins, which is also in "Sister Lang", is only average. It can be seen that Cyndi Wang's rise to fame is due to "the right time, the right place and the right people". The platform and the program team will not easily copy the next nostalgic top stream.

The overall variety show market this year is bleak. The "2022H1 Variety Show Online Performance and User Analysis Report" shows that in the first half of the year, a total of 12.9 billion positive films of variety shows were effectively broadcast across the entire network, a year-on-year decrease of 22%. Among them, TV variety shows were effectively broadcast 6.1 billion, a year-on-year decrease of 28%; online variety shows were effective broadcast 6.7 billion, a year-on-year decrease of 15%.

In the cold wind, the business resources and income volume of artists on the front line of traffic have also been affected to a certain extent. It is difficult to compare with the good market environment in previous years. However, the ability of front-line artists to attract money is relatively resistant.

The economy is in recession, advertisers are cutting budgets, and there is not much money allocated to variety shows. Facing difficulties, what needs to be overcome, explored, innovated and broken through are variety shows that have fallen into a period of weakness. At present, the bottleneck is still there, and the future is still promising.