In the past few days, both those who watch the live broadcast and those who do not watch the live broadcast go to watch the live broadcast.
html On the night of June 10th, the topic #新orientanchor# was on the hot search on Weibo and continued to be out of the circle.
Bilingual delivery, cultural implantation, and jokes... New Oriental teachers made a comeback, causing the live broadcast industry to suffer a blow from dimensionality reduction...
Netizens were very happy, In the past, New Oriental had more than 100 large classes, but now you can listen to them for free in the live broadcast room, completely realizing the freedom of New Oriental teachers !
Many netizens who love learning are not only eager to stop, but are also planning to weld their children in this live broadcast room...
So the question is, what kind of class is the New Oriental teacher who sells goods in the live broadcast room taking?
01▼
“Don’t buy if you don’t speak English?
Ok, I can speak English all the time,
but please remenber to buy something."
(Okay, I can always speak English, but please remember to buy things.)
Viewers really have to remember to pay tuition and place orders, because the anchor will "take the class" and forget that he is selling goods.
The pronunciation is standard and the speaking speed is slow. He explains very patiently and meticulously. He has to test you as he talks to make sure everyone understands. If you still don’t understand, “Write this word down in your notebook.”
Half After speaking 10 English phrases for an hour, the staff reminded me that this product has been sold short by , the teacher said don’t let the get out of class end yet while I finish teaching this word...
Among the talented New Oriental anchors, the most popular one is Mr. Dong Yuhui who calls himself "ZhongguancunJay Chou". On June 10, He became famous overnight with his live broadcast clip of "buying a steak and getting a pot for free".
To a certain extent, when it comes to live streaming, looks are traffic. However, Dong Yuhui, who claims to be "amazing in appearance and extraordinary in appearance", has people constantly placing orders based on his talent.
When selling corn, he reminds you of childhood summer nights:
Those carefree childhood nights, late summer and early autumn, lying on the mat in the rural yard, listening to the adults talk about their day's harvest and tomorrow's plans, The leaves rustled in the night wind, and the night sky was filled with stars. Occasionally, one or two birds flew by, making crisp sounds.
During those nights, I either held a watermelon that had been chilled in the well, or gnawed on a stick of corn grown in my own field. I can't go back to that age, but I can find the taste of that age that belongs to me.
When selling anchovies , he makes you let go of regrets;
''It is right to have regrets. Only when you have regrets will you want to make up for them. I hope you will experience some small things in life as early as possible. Regret, please note that it must be small and early. Because it is early, you will have the opportunity to make up for it later. Because it is small, you will be able to bear it.I can miss an order of shad, but I can spend more time eating shad with them later.
When selling encyclopedias, he talked about educational concepts in poetic language:
We can't really set foot on it. every piece of land
none I can't hold a child's hand and see every scenery.
I can't listen to every poet tell their story.
I can't listen to every scientist tell me about his discovery.
Life is too short.
But you will definitely find it. An idle afternoon
Just like the idle afternoon you had after school many years ago
I read a book with my child and talked about some childhood growth stories
It made him feel that his parents were also lovers of landscapes and sentiments back then. natural person
...
Literary people have a good reputation, and firewood, rice, oil and salt can also sell the feeling of romance. Here is a netizen who was confused and bought rice 4 times in his live broadcast room:
02▼
Dong Yuhui’s appearance in the circle, For him and New Oriental, it is the dawn after the dark night.
But in the dark night when no one cared about him for half a year, Dong Yuhui suffered.
On December 28 last year, New Oriental Empire, which collapsed under the "double reduction policy", officially transformed into a live broadcast of agricultural products. Dong Yuhui was the first teacher to bring goods. On that day, Oriental Selection's sales were only 470,000 yuan.
Dong Yuhui joined New Oriental after graduation and was one of the " number one tutor" and "the group's outstanding teacher". He had never experienced the pressure of not being able to sell his classes, and no one laughed at his appearance. However, after switching to live broadcasting, he once had a problem Worry about appearance.
"One night, all the comments in the comment area were saying that the male anchor was too shabby to watch. Live streaming costs money, and it's so uncomfortable to spend it."
And for a long time, the number of viewers in the live broadcast room was only two Three hundred, or even a few people.
"It was my parents who placed the two orders."
During that time, he seriously doubted his own value, stayed up all night and even wanted to leave his job, but -
"When I wake up every day, I will feel that you have worked hard for this matter. Did you try your best to do your best? No? Are you sorry?"
He warned himself in repeated thoughts:
"Don't think that the track is not worth fighting for, you have to cultivate your own skills."
Dong Yuhui was born in a rural area and passed New Oriental's "devil training" in his twenties. ” and quickly became a leader among teachers.
These experiences have had a profound impact on him. After every live broadcast, he reviews and introspects, and strictly demands himself from language to mental state.
The hard work accumulated over the years suddenly broke out. Starting from June 10th, Dong Yuhui left the circle, and his personal business value skyrocketed, which also brought hope for a comeback to the transforming New Oriental.
In the past week, the Oriental Selection live broadcast room has gained nearly 5 million followers, with an average of more than 9 million viewers per live broadcast and an average sales volume of 13.477 million yuan.
At four o'clock in the morning on June 12, Luo Yonghao , who had just announced his retirement from the live broadcast industry, posted a praise in his circle of friends: "Remember the name Dong Yuhui."
03▼
As a senior talent of New Oriental, Dong Yuhui loves education and has no shortage of educational competitions. Dao's high-paying way out, but he couldn't let go of the team he fought side by side with.
"Your best friend is fighting hard, you appreciate him, and you understand him. The battle is at a critical juncture... Are you embarrassed to leave alone? I'm sorry.”
But in the end, what allowed these intellectuals to overcome their psychological barriers and bring goods generously was the meaning they saw in the “live broadcast of agricultural products”:
The profit from a box of apples is a few yuan, but if you sell 10,000 boxes in one night, the amount is considerable.
"Those tens of thousands of yuan are enough for farmers to take medicine, for the elderly to take medicine, and for children to go to school. Yes, this is the meaning. "
" Now the village is full of children, and there are few people during the Chinese New Year. If young people are willing to return to their hometowns by selling agricultural products, the children can be accompanied, and the elderly can be taken care of, it makes sense. ”
They have abilities, feelings, and a sense of social responsibility. The intellectuals who have turned to live broadcasting are using their talents and values to influence the world.
They are using literature, history, geography, , psychology and their own Life experience introduces a bag of rice, a crucian carp , and a shrimp, the world becomes rich, romantic, and poetic
Nowadays, Dong Yuhui is very successful in the live broadcast track, but through education, this changes the lives of young people. This kind of happiness is "more direct and intense for him." "
Dong Yuhui shared a story between him and a student:
While teaching, he paid the tuition for a girl in his class who could not afford the tuition, and told her that New Oriental had waived her tuition.
"Later she In my class, I would intentionally ask her questions, praise her, and encourage her. At the beginning of class, she blushed when I asked questions, stood up speechless, and hesitated. Later, she became more and more cheerful, confident, and generous, and her grades got better and better.
Do you know the feeling of watching your child change? It's like watching a sapling grow. "
Dong Yuhui said that when New Oriental becomes bigger and stronger again, he may find an economically underdeveloped place to support teaching.
"I want to return to a familiar place. Several anchors who have turned from teachers in our live broadcast room think so. "
produced | Yi Mei Media
author | Raisin
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-