According to Sportspro Media reports, the NBA Utah Jazz announced that it has renewed its jersey advertising contract with Internet research company Qualtrics, and the cooperation between the two parties will extend to the 2022-23 season. The specific amount of this renewal has n

According to Sportspro Media reports, NBAThe Utah Jazz announced that it has renewed its jersey advertising contract with Internet research company Qualtrics. The cooperation between the two parties will extend to the 2022-23 season. The specific amount of this renewal has not been announced. The original contract between the two parties has an annual sponsorship amount of US$4 million and will expire at the end of this season. After

completes the contract renewal, Qualtrics will continue to promote the "5 for the Fight" campaign with the Jazz, calling on everyone to donate $5 to fight cancer together. In addition, Qualtrics will continue to serve as the team's partner in fan experience and data analysis.

In addition, by calculating media exposure and corresponding public relations expenditures, Nielsen statistics found that in the 2018-19 season, NBA team jersey advertisements created a sponsorship value of US$106 million in US television broadcasts.

extended reading: