[Industry News: How Sichuan Wine exerts its power] The bosses of Sichuan Wuliangye, Luzhou Laojiao and other Sichuan Wine Six Golden Flowers talked about new ideas for revitalization. As early as June 29th and 30th, the third plenary session of the 11th Sichuan Provincial Party Committee was held. Sichuan announced that it would focus on cultivating food and beverages to become one of the five trillion-level pillar industries. High-quality creation of the " China Liquor Golden Triangle ", promoting the revitalization of Sichuan liquor, and enhancing the brand recognition and influence of the "Six Golden Flowers" will become the next key points in promoting the development of Sichuan liquor.
In the "Decision of the Sichuan Provincial Committee of the Communist Party of China on Comprehensively Promoting High-Quality Development", the blueprint for the future development of Sichuan Baijiu has been drawn. The "West China Metropolis Daily" comprehensively conducted in-depth interviews with Liuduo Golden Flower Enterprises to continuously support the revitalization of Sichuan Wine, and its reporting targets were almost all top leaders.
Li Shuguang, Secretary of the Party Committee and Chairman of Wuliangye Group Company, said: We will further focus on the liquor industry and promote Wuliangye's major reform, opening up, and development under the new situation; we will actively promote the integration of liquor industry resources in the "China Liquor Golden Triangle" region, promote the high-quality development of Sichuan's trillion-level food and beverage industry, assist the construction of world-class liquor industry clusters, take the lead in polishing the golden sign of Sichuan Liquor, and let the six golden flowers shine again.
Liu Miao, chairman of of Luzhou Laojiao Co., Ltd., said: "The Provincial Party Committee has proposed to create a 'Golden Triangle of Chinese Liquor' with high quality and promote the revitalization of Sichuan liquor, and Luzhou Laojiao is doing its part!"
Chairman of Langjiu Group Wang Junlin said: "In the future, only good quality wine will have "There is room for development." He said that the quality of liquor is the key to creating the "Golden Triangle of Chinese Liquor" with high quality; to shape the soul of Sichuan Liquor and enhance the overall brand image of Sichuan Liquor, Langjiu is determined to adhere to quality and inherit old craftsmanship; on the other hand, grasp the pulse of the times, launch new marketing in line with the new era, and single-handedly promote the overall improvement of Sichuan Liquor's popularity, reputation, and loyalty. "
Sichuan Shuijingfang Co., Ltd. Chairman and General Manager Fan Xiangfu said: Shuijingfang, as one of the six golden flowers of Sichuan Wine, actively participated in creating a "Sichuan Business Card" and continued to support the "Sichuan Wine National Tour" activity. During the "Perception of China·Central and North American Countries Sichuan Week", Shuijingfang, Wuliangye and Luzhou Laojiao formed a Sichuan Wine delegation to "explore" Bana Ma, representing Sichuan in exporting Chinese culture to international friends.
Liu Li, chairman of Shede Liquor Industry , said: "As a pioneer in the reform and development of the liquor industry in Sichuan Province in the new era, Shede Liquor Industry must shoulder the new mission of reform and development in the new era, become a banner for the reform and development of the Sichuan liquor industry, and live up to the trust of provincial, municipal and county leaders and people at all levels. "After the restructuring of
, Shede decision-makers reviewed the situation, introduced the concept of "innovation and globalization", systematically planned the company's strategy, put forward the corporate mission of "building Shede into a world-class famous wine brand", and determined the brand positioning of "spreading Chinese wisdom and creating a cultural national wine", striving to improve performance and contribute to the revitalization of Sichuan wine.
Jiannanchun Group Chairman Qiao Tianming, together with other big guys, jointly expressed the "good voice of Sichuan Wine Revitalization", and was also regarded as the new trend of Jiannanchun with little voice in the trend of revitalizing Sichuan Wine. Qiao Tianming said: "The spirit of the important instructions of the Secretary of Tsinghua University at the third plenary session of the 11th Provincial Party Committee gave Jiannanchun stronger confidence and a clearer development direction! " He said that over the years, with the active guidance and strong support of the government, Jiannanchun has not forgotten its original intention and forged ahead. With its excellent quality and excellent brand, it has flourished. The reputation of "Tang Dynasty Palace Wine" has spread far and wide at home and abroad, and Jiannanchun series products are widely welcomed by the market. As a Sichuan company, As one of the "Six Golden Flowers" of liquor, Jiannanchun will actively respond to the call of the Provincial Party Committee to "Revitalize Sichuan Liquor", continue to improve quality development, strengthen brand building, lead liquor consumption demand, increase exchanges between liquor companies, spread Sichuan liquor culture, and jointly create the "Golden Triangle of Chinese Liquor" with high quality.
Benchmarking planning, looking at the "doorman effect" of high-end wine from Qiao's point of view
I read positive information about Sichuan Wine in the third plenary session of the 11th Sichuan Provincial Committee, and found a new promotion for Sichuan Wine through the "Decision of the Sichuan Provincial Committee of the Communist Party of China on Comprehensively Promoting High-Quality Development" and "Guiding Opinions on Promoting Supply-side Structural Reform in the Liquor Industry to Accelerate Transformation and Upgrading".
Through relevant planning, Sichuan Province has further analyzed the future pattern in increasing the development of liquor -
1. The industrial scale must strive to achieve the main business income of the province's above-scale liquor industry to reach 350 billion yuan. 2. It is necessary to stabilize the proportion of the province's liquor production in the country at more than 30%, and to increase the proportion of main business income and profits in the country to about 40%. 3. We must strive to cultivate one enterprise with sales revenue exceeding 100 billion yuan, one enterprise exceeding 30 billion yuan, one enterprise exceeding 20 billion yuan, one enterprise exceeding 10 billion yuan, two enterprises exceeding 5 billion yuan, and 10 enterprises exceeding 1 billion yuan.
At present, it seems that Wuliangye has become a 100 billion-level enterprise. The remaining three goals of 30 billion, 20 billion, and over 10 billion seem to be "tailor-made" for Luzhou Laojiao, Langjiu, and Jiannanchunlai. At the end of last year, Jiannanchun entered the United Nations Headquarters as the "Brilliant Covenant of the United Nations of Chinese Art". This year, Jiannanchun has continued to steadily increase prices. Looking back at last year's Deyang Municipal Government's "keep mao wujian " camp to Jiannanchun, we can see that Qiao Tianming's voice at this time is meaningful, and this round of restoration of famous wines is even more significant. The revitalization of Xing and Sichuan liquor has injected strong impetus. As the "threshold" for high-end liquor, Jiannanchun originally planned to achieve the tens of billions target by the end of the 13th Five-Year Plan. This growth rate, which is completely controlled by enterprises, is likely to "accelerate" in advance. The "threshold" of high-end liquor has become the "doorkeeper" and will guard the high-end liquor market with the largest consumer base such as the elite and the new middle class. (Comprehensive West China Metropolis Daily, Sugar and Wine News)
