On July 8, playing cool to the end - Yuanyue 2017 brand marketing trend conference was held in Zhengzhou. It was elaborated on in the era of mobile Internet, after the "post-80s" became opinion leaders and the "post-90s" became scene designers, the products.

Yuanyue, gave a speech titled "Playing Cool to the End - Cross-border, Integration and Symbiosis of Brands", detailing how in the era of mobile Internet, after "post-80s" have become opinion leaders and "post-90s" have become scene designers, how brands can cross-border, integrate and symbiosis to solve the problem of aging value.

"I didn't make any mistakes, I'm just too old." "The older generation of bosses sell products, and the new generation of bosses sell value." "The ability to play games determines the foundation of a brand's success, and the ability to cross-border determines the key to the brand's success." At the press conference, Tian Muyuan made witty remarks one after another, recommending its cool and fun products and solutions. When the

activity was coming to an end, China Youth International launched the "Resurrection! Boss" activity, taking the lead in uniting 14 brands to help entrepreneurs across the province whose brands are aging out of the current operational dilemma through "tourism + brand diagnosis + traffic guidance + interactive training".

According to Tian Muyuan, "Resurrection! Boss" is one of the many activities for the brand's cross-border development. In the future, there will be more and more cool activities recommended to everyone.