On November 28, China Southern Airlines Xinjiang Branch held a 2019 year-end thank-you meeting with the theme of "Holding hands with Xinjiang to set sail" in Urumqi. 100 domestic and foreign customer representatives, Mingzhu Gold Card member representatives, business travel service providers and travel agencies representatives, and media representatives attended the meeting.
has opened 23 direct routes to the eastern region, basically covering all provinces and cities aiding Xinjiang
Since 2010, in order to accelerate the leapfrog development of Xinjiang, the central government has determined that 19 provinces and cities including Beijing, Tianjin, Shanghai, Guangdong, Liaoning, and Shenzhen will undertake the task of counterpart support to Xinjiang. As a central enterprise that has been rooted in Xinjiang for a long time and the largest base airline in Xinjiang, China Southern Airlines Xinjiang Branch has opened up air poverty alleviation channels in order to fully implement the central government's Xinjiang governance strategy, achieve the overall goal of social stability and long-term stability in Xinjiang, fulfill the political and social responsibilities of China Southern Airlines in Xinjiang, consolidate the emotional bond between China Southern Airlines and Xinjiang, and open up air poverty alleviation channels in key projects such as aid to Xinjiang, "visit, benefit and gather", and poverty alleviation, and help "airline aid to Xinjiang". Chen Lihong, chairman of the trade union of China Southern Airlines Xinjiang Branch, introduced: "Including the newly opened " Kashgar - Aksu -Xi'an" route in the winter flight of 2019, the " Tumushuke -Urumqi-Zhengzhou" route, the " Shache -Urumqi-Zhengzhou" route, China Southern Airlines has expanded the direct route from Xinjiang to the east to 23 routes, basically covering all provinces and cities aided Xinjiang. Since May 2012, China Southern Airlines has carried out the travel guarantee work for cadres aiding Xinjiang. So far, a total of 180,000 cadres aiding Xinjiang have been transported, 90,000 village cadres have been transported, and a total of more than 60,000 cards have been issued to Xinjiang. "

China Southern Airlines has guaranteed 170,000 cadres aiding Xinjiang have traveled smoothly.

7 business offices in Xinjiang have coordinated to ensure the visits and gatherings of villages.
Take a unique path of poverty alleviation In the past six years, 95 village cadres were dispatched
. As the implementation unit of China Southern Airlines Group's poverty alleviation work, China Southern Airlines Xinjiang Branch established the working idea of "leading industries with the market, leading employment with industries, promoting poverty alleviation with employment, and promoting stability with poverty alleviation". It formulated a three-year action plan for poverty alleviation in Pixina Township, focused on targeted poverty alleviation and targeted poverty alleviation, and relied on its own talent, resources and financial advantages to explore and form a poverty alleviation model with unique characteristics of China Southern Airlines, "air leadership, industry driving, education solidarity, care and assistance, and sunshine poverty alleviation". The whole country and the whole country worked together to promote poverty alleviation work. For six consecutive years, China Southern Airlines has sent 95 cadres to , Hotan to carry out the "visit, benefit and gather" village work. The village work team went from one township to two townships, from one village to three villages and then to nine villages. Building roads and bridges, building reservoirs, and building Huimin Bridges has invested a total of more than 26.2 million yuan in six years, and coordinating the investment to attract more than 24.5 million yuan. We strive to build the industrial parks of Pisina Township and Bashlangan Township, and build the poverty alleviation workshop of Pisina Township. More resources and talents from domestic economically developed regions can be seamlessly connected with Hotan, and more local agricultural and sideline products can find high-quality consumer markets. At present, China Southern Airlines starts from Hotan and has launched and operated 6 routes including Hotan- Wucheng , Hotan-Aksu-Uu City, Hotan-Wu City-Xi'an, Hotan-Wu City-Tianjin, Hotan- Korla -Chengdu, Kashgar-Hotan-Zhengzhou. In 2019, China Southern Airlines has carried 640,000 passengers in Hotan, and the passenger volume has increased continuously for three years, allowing more resources and talents from developed regions to seamlessly connect with Hotan.

China Southern Airlines village work team helped Pisina fresh apricots, walnuts, multi-child sheep and other agricultural products go out, helping villagers increase their income and get rid of poverty
Marketing service center enters T3 multi-touch passenger service upgrades
China Southern Airlines has always taken the mission of "connecting all parts of the world and creating a better life", keeping up with the times and actively changing its thinking. A linkage mechanism for customer marketing services has been established to break through high-end service barriers, and an integrated marketing service model with customer-centricity and passenger needs has been established. A marketing service center has been established in the T3 terminal to further increase passenger service contacts, aiming to understand passenger demands as soon as possible and improve passenger travel experience.With the advent of the 5G era, China Southern Airlines has accelerated the rapid application of big data, artificial intelligence and other new technologies in the civil aviation industry, and gradually realized the digital, intelligent and intelligent construction of civil aviation safety, services, operations, guarantees and other aspects. Currently, China Southern Airlines electronic boarding passes have covered 61 domestic sites and 7 overseas sites. So far, the number of users of China Southern Airlines electronic boarding passes in Xinjiang has reached nearly 200,000.

On October 15, 2019, the Airport Marketing Service Center was officially established
Xinjiang Branch. While ensuring the existing "paperless" service, it continues to improve passenger service experience through intelligent systems. The 95539 customer service center launched the China Southern Airlines robot intelligent knowledge base, shortening the time for passengers to handle business in seconds. ; 95539 Xinjiang Branch Russian Marketing Center pioneered the "China Southern Airlines Russian WeChat Service Group", which has expanded the number of Russian-speaking passengers in the group to 245 in 9 months, and extended services such as "tour guide + translator"; the ticket office directly under the center has set up self-service check-in equipment for China Southern Airlines passengers. Passengers can complete flight enquiries, preferred seats, boarding pass processing, printing flight delay certificates, flight changes and other services in the city, moving the service gate forward.
In the future, China Southern Airlines Xinjiang Branch will take "building a hub and creating a first-class" as its strategic goal, gradually forming a hub network pattern that is "led by the international, supported by the east, and supplemented by Xinjiang", leading the industry's "standardization, integration, intelligence, and internationalization" development, and helping to build Urumqi into an international aviation hub with accessible networks, smooth transit, important influence in the Silk Road Economic Belt, and important driving force for new economic and social development. (China Civil Aviation Network correspondents Wang Lina and Yang Xueqiong)