W Hotel is a global modern luxury and fashion lifestyle brand under Starwood. As a hotel under Starwood Hotel and Resort International Group, its official positioning is the "Lifestye" brand, which is generally classified as a large Boutique hotel route in the industry. It uses the main design and young lifestyle as the selling point, and integrates it into the letter "W" for expression. Inspiring, creating trends and bold innovation, W Hotel has a far-reaching influence in the industry and provides guests with the ultimate stay experience.
W=Welcome+Whatever+Whenever. The target guests of W hotel are very clear, they are the creators, experiencers and followers of fashion trends. They pay great attention to fashion and also hope that they can be integrated into the fashion industry. They like to go to fashion bars, attend movie premieres or love some fashion music or music elements. They also have unique insights on design, which can continuously inspire designers, so designing W hotels how to set the theme of the hotel has become the key.
Speaking of W Hotel, it is better to say that it is more like a large social networking heart. A global lifestyle brand dedicated to leading the trend, W Hotel is turning its attention to young people. For example, W Hotel in Guangzhou is a fashion pioneer who creates a lifestyle through scene-based social activities, and at W Hotel, young people can get more social opportunities.
W's mission is to inspire guests' desire for life, ignite a compulsive desire, let them immerse themselves in it, enjoy it, and then regain the passion for life again.
All W hotels have no other hotel brands that can compare with the platform of using hotels as "social" and the platform of open halls, bars, and swimming pools bring together the city or similar people you should know, forming a social atmosphere where people with fashionable, young and consumer strength gather. This keen sense of fashion has also led to a lot of fashion brand activities, high-end luxury brand activities held in the largest suites, large-scale urban social parties, and activities that focus on the rights and interests of people coming here, all of which are positioning themselves at the forefront of fashion.
The world's first W hotel is the W Hotel in Times Square, New York. Built in 1998, the hotel is located in an oasis in the heart of Times Square in New York. It has 509 rooms and elegant dining options. You can also enjoy fresh seafood and a warm atmosphere in the Blue Fin restaurant. The hotel has a modern atmosphere. The hotel has bustling views and walk to the theater of Broadway , world-renowned restaurants, luxurious shopping centers and legendary museums.
Each W hotel is distributed in the most dynamic cities in the world, and each W hotel is designed for the specific local geographical location and culture. What attracts the most guests is its personalized design. Every W hotel in the world is different, giving people a completely different sensory experience. It has always been good at deconstructing urban culture and juxtaposing it with modern fashionable life.
Of course, the world's top W hotels have very high requirements for city location selection and positioning. List a few special W hotels in my country, such as W hotels in Guangzhou, Beijing, Shanghai, Hong Kong, Xi'an and other cities.
W Hotel in Guangzhou
W hotel in my country is located in the high-end business district of Zhujiang New City . It uses pioneering architectural and interior design created by many international designers to introduce a new modern luxury style to Guangzhou. The stunning exterior of the building was written by the well-known architect Yan Xunqi, while the dynamic interior was created by designers and studios from different places. It combines various architectural design elements in a novel and fashionable way to portray the unique position of Guangzhou, an ancient city in the explosive growth of modern industry and economy.With the core of the brand as the starting point, W Hotel in Guangzhou focuses on design, music, fashion and vitality. Through creative and interesting activities, users can gain insight into the latest and hottest trends in the city in offline social scenes, so it is highly favored by "young people".
W Hotel Beijing
The second W hotel in mainland my country is located at No. 2, Jianguomen South Street, Chaoyang District, Beijing, adjacent to the bustling diplomatic and business district in the center of Beijing. The hotel has landmark skyscrapers overlooking the Beijing skyline, as well as numerous historic ancient temples, royal palaces and a series of historical sites. The design guide is based on the five-star radiance, which reflects the design concepts of fantasy, radiance, exclamation, macro and pang everywhere. Respect for the imperial capital culture and the use of light have become the two most important "magic weapons" in the hands of designers. It is a landmark building that will become a Jianguomen area in the future.
Shanghai W Hotel
Shanghai W Hotel is located in the bustling Shanghai North Bund , which complements the prosperous city of Puxi , integrating natural, historical and traditional Shanghai culture elements, combining the unique historical charm and extraordinary style of futurism. The hotel is designed with "fashion, design, and music". Each room adopts bold contrasting color design, equipped with avant-garde furniture and decorations, and cleverly incorporates clothes rails, street signs and other items with old Shanghai style, with a unique style.
W Hotel Hong Kong
Hong Kong W Hotel is the first W hotel in Greater China. It is located in the area of West Kowloon , adjacent to the world's third tallest building, Global Trade Plaza . It is a magnificent coastal landmark building surrounded by Hong Kong's most popular nightlife places, historic art halls, and colorful historical sites. Its design echoes the unique urban color in the brilliance, making the guests feel like they are in an enchanted forest.
W Hotel Xi'an
W Hotel Xi'an is located in the Qujiang New District of Xi'an. It has a modern and avant-garde architectural appearance and is known as the W Hotel that looks the most like "W". More local cultural factors in Xi'an are incorporated into architectural design. The design of the LOGO "W" in the hotel's hot shot is also different from other hotels. It is inspired by time and space, and is composed of half bronze and half stainless steel, and is separated by a piece of mirror stainless steel .
