As the top guild of Douyin , Vision Entertainment has been working steadily over the years, with the monthly live show broadcasts exceeding 200 million.
This year, Vision Entertainment has made great strides in developing live e-commerce, and has achieved nearly 500 million e-commerce turnover in just six months.
is particularly outstanding in the field of celebrity live streaming and selling goods, Vision Entertainment has joined hands with many celebrities such as Zhang Ting, Zeng Zhiwei, and Yu Zhen to broadcast and sell goods on Douyin.
How to sign a contract with celebrities to do live streaming and sell goods? How should celebrity live streaming sales be operated?
htmlOn October 29, Vision Entertainment Operation Director Guan Ming gave a wonderful speech at the summit of "The Guide to the Pit of Star Live Broadcasting" and shared the operation methodology of Star Live Broadcasting.
In the environment of global economic recession caused by the epidemic, many companies have entered a "cold winter"; but there are also some industries that have emerged in adversity, and cross-border e-commerce is one of them.
In the cross-border e-commerce field, the Southeast Asian market has attracted much attention from the beginning with its unique advantages, causing a large number of entrants to come one after another. Why is the Southeast Asian market so popular? What new opportunities can entrepreneurs find here?
At the Yiwu Summit, Gao Guohua, deputy general manager of Hangzhou Sixi Technology, delivered a keynote speech, sharing his operational experience of cross-border e-commerce in Southeast Asia.
The following is a keynote speech compiled by Gao Guohua, deputy general manager of Hangzhou Sixi Technology, at the Yiwu Summit, —
First, let me introduce the situation of our company. Hangzhou Sixi was established in January 2008 and is headquartered in Hangzhou. We have established subsidiaries in Shandong, Jiande and Zhuji.
We have been deeply engaged in B2B for 12 years and have a good relationship with Alibaba. Since the company was established, we have mainly carried out hosting, generation operation of , enterprise listing software, network warehouse and related work on , the company now has more than 1,200 employees.
In 2019, we created more than 18 billion online hosting business for our customers, and the agency operations were about 1 billion. Now there are more than 25,000 customers nationwide.
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Potential of Southeast Asian cross-border e-commerce market
Next Next I will introduce the market potential of Southeast Asian cross-border e-commerce.
First of all, it is mainly based on 6 countries: Indonesia , Vietnam, Thailand, Malaysia , Singapore, Philippines .
Vietnam's population is 96 million, the Philippines has 105 million, and the most is Indonesia, with a population base of 264 million. There is a big difference between Vietnam and China, with the share of young people exceeding 50%.
Moreover, the consumption concepts of young people in Southeast Asia are different from those of China. I feel that their consumption concepts are far stronger than those of China. They rarely save, and basically spend.
The second is, the economic growth rate of the entire Southeast Asian region is around 5% each year, exceeding the global increment of basically 2 points, and it is relatively stable.
Media also predicts that by 2030, Southeast Asia may become the fourth largest economic group after the United States, China and Japan. There is also data in Southeast Asia. From 2015 to 2019, the number of Internet users increased by about 100 million, and the total number has reached 350 million, of which the number of e-commerce users reached 150 million. Among the overall population, this proportion is very high.
Another data is that the entire Southeast Asian Internet economy exceeded US$100 billion last year, and is expected to reach US$300 billion in 2025, so the increase in the Internet economy is very objective.
Southeast Asia's current population base is relatively large, the economic growth is relatively rapid, and the Internet economy is relatively large, so we believe that cross-border e-commerce is a very potential place in Southeast Asia. The main cross-border platforms in Southeast Asia are now, one is Lazada, one is Shopee, one is Alipress, and the other is Amazon.
From the data, the overall data increase in the second quarter of 2020 exceeded 100% compared with the first quarter. Especially from the data reported by Lazada to us, the number of fast-moving consumer goods categories is particularly large.
In 2019, Shopee's GMV in Southeast Asia was US$17.7 billion, and Lazada's GMV of US$13 billion, the GMV of the two mainstream cross-border e-commerce platforms has exceeded 30 billion.
Recently, during our exchange with Lazada, they gave us a lot of data. Lazada and Shopee hope that there are more Chinese suppliers to stock locally.
During the local stocking process, the Lazada platform also gave us a lot of data, hoping that we will prepare some categories to Thailand, Malaysia and other countries.
One of them is women's clothing , and the other is fitness equipment that has increased a lot in cross-border e-commerce since the epidemic in the first half of this year, as well as traditional 3C, jewelry, maternal and child products, beauty and health care. The beauty and health care here mainly focuses on beauty tools and some luggage.
Clothing is mainly focused on women's clothing, and the demand for women's clothing is very large. Basically, they are all beauty tools, including beauty brushes, some small packaging, etc. The current increase in beauty tools is also very large in cross-border areas, and there are also products such as daily necessities and steel wool balls.
We open a store on Lazada, such as kitchen utensils, including some shrimp picking threads. The amount of individual products we have very large every day.
About the clothing we are making on Lazada now. The overall average customer price of clothing is not very high, and the data surveyed on the Southeast Asian Lazada platform shows that it is not very high.
Take T-sistance as an example. In Thailand, it is basically within the range of RMB 10 to RMB 40 or RMB 50. Now Lazada also hopes that some Chinese brands can go overseas.
In general, it should be said that Internet e-commerce in Southeast Asia has basically matured, whether it is the supply chain, express delivery, logistics.
Lazada platform While doing B2C, they also want to create local B2B. So we think that combining Southeast Asian consumers, there is a fast and strong demand for both Japan and fast-selling products. Chinese sellers are now ripe for cross-sea sellers to go abroad.
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