I rarely watch dramas. I accidentally saw an article saying that the TV series " Wind Blowing Pinellia " Douban score was actually low by netizens, so I came to take a look, but I didn't expect to stop after seeing it. "The Wind Blows in the Sea of Pinellia" has soared, and praise is buzzing. I believe that in this winter, "The Wind Blows in Pinellia" is definitely a hot topic!
As of December 11, "The Wind Blows the Pinellia Summer" has played a total of 620 million short video new media matrix in Zhejiang Satellite TV , with a single video playback volume of up to 52 million+. The entire network dominated the screen and ranked 1,400+ hot search list, and ranked 800+ hot search list on Weibo hot search list. At the same time, the top 1 TV series popularity list. Its popularity and reputation continue to occupy the focus of 's mainstream media , and also received wonderful comments and strong recommendations from authoritative media such as People's Daily Client, Banyuetan, Guangming.com , Xinhuanet , China Women's News and other authoritative media.
So how did the fire of "Wind Blowing Pinellia" burn? It can be said that it only used the following three major moves:
First move: short plays the group portrait of the era Chapter 1
First, the background of the story was placed in the most critical time period of the process of reform and opening up - from 1990 to 2002. In these twelve years, Xu Banxia and her two brothers started from scratch from selling scrap steel to getting their first pot of gold, and then fought a beautiful turnaround in the scrap steel import trade, and then gained recognition from the local steel industry, met all kinds of people, and finally grew into an inspirational story of an industrialist and founding a first-class steel company. The 12-year span has gone from reform and opening up to the 21st century. The characters in the play have also gone from intruders under the torrent of the times to becoming witnesses of the changes in the times.
Second move: Zero-edged group images revitalize the high popularity of the entire network
Group images with Xu Banxia played by Zhao Liying as the core, all shining. Xu Banxia is not only the trendsetter of the times, but also the trend itself. Compared to Xu Banxia, who is in line with the past and the future, and is still resisting and exploring the pulse of the times, Zhao Lei is more like a soundtrack before the arrival of the wave. Wu Jianshe and Qiu Bizheng are typical examples of being pushed forward by the changes of the times. They use traditional thinking to unlock the code of change, and they get the result that runs contrary to the development of the times. As for Feng Yu, he is more like a typical example of being in the times, neither choosing to move forward with the pace of the times, nor having room for retreat, trapped in daily feelings and life, and turning to "retirement".
The third trick: A table of business scriptures to write the way to deal with the world
The reason why this drama has such a three-dimensional character group is inseparable from the strict and meticulous story logic and the shopping mall business scriptures worth pondering. These plots full of practical significance present a lot of realistic ways of dealing with people and things from the details. Therefore, netizens captured these interesting details with magnifying glasses and "psychological activity detectors". Even many self-media have digged into the details of the drama's business and conducted a comprehensive analysis of the shopping mall game. For example, the classic dinner scenes in the play all show the changes in the relationship between characters, the changes in psychological status, and the disparity in their respective forces through a more normalized "content touch" through a daily scene like "drinking".
"The Wind Blows in the Sea of the Sea" tells the entrepreneurial story of the older generation. Why does it make young people addicted? The popularity of "Wind Blowing Pinellia" itself comes from the vigorous development of the commercial society. Since the founding of the People's Republic of China, all walks of life represented by the steel industry have burst out with unparalleled vitality. iQiyi 's drama allows more people to see that years of hard work. While looking back on the past, it has a positive effect on boosting entrepreneurs' confidence. This is also the value of film and television creation in the new era.
In fact, there are not many commercial-themed films and TV series, but most of them will not attract young people. According to past experience, entrepreneurial dramas with a sense of age are not the most popular genre among young people. It’s not that young people don’t like to watch entrepreneurial dramas, but that they don’t like to watch perfunctory entrepreneurial dramas; it’s not that they don’t like period dramas, but that they don’t want to watch suspended period dramas.The business war environment is not suspended, which is also the reason why "Wind Blows in Pinellia" is loved by young people.
"The mud and sand are all under the silt, and good and evil are blended, but what remains unchanged is the pursuit of truth, good and beautiful, which is an uneasy era and a hopeful life, as well as more and more colorful dramatic characters that have been contributed." In the view of chief producer Cai Li, the essence of the adaptation of "The Wind Blows the Pinellia of the Sea" is to emphasize human nature: even if the environment is full of sludge, there will be a pursuit of truth, good and beautiful. The adaptation object is the characters and their relationship: a group scene must not only ensure that the characters have their own highlights, but also clearly distinguish between the primary and secondary. Adhering to these two points, Shangxiang Entertainment and screenwriter Zhang Ting have adjusted, reconstructed and elevated the original work.
Although there are constant praise, "The Wind Blows in the Banxia" is not a perfect work. After most of the broadcast, some viewers complained that the plot loopholes in the latest episodes are becoming more and more loopholes, and there are many unreasonable and inadequate connections, and the reason why many people abandon the show is also unrefutable. However, the author believes that it is precisely these flaws and loopholes that can trigger topics and discussions, attract more people to watch and get involved, and thus form a spread fission. For example, some people say that when you see Xu Banxia's true face, you feel that the most distressing thing is not her, but Chen Yuzhou. Isn’t this another selling point that triggered the show?
Also, although "The Wind Blows in Pinellia" has not released its own theme song, the old notes of the 1990s that have blown into our hearts have brought our generation of nostalgic people back twenty years ago in an instant. For example, "I like you", "Actually you don't understand my heart", "I want to have a home", etc. Chen Yuzhou left, and Banxia returned to her father's house. The years of estrangement between father and daughter suddenly made Banxia understand: money cannot be owned, nor can it bring family affection. At this moment, she wants to have a home, a harbor where she can stop when she is tired, a corner where she can keep warm when she is cold, a bowl of hot soup, a greeting, it is enough at this moment...
"The Wind Blows the Pinellia Summer" is Zhao Liying's second star-studded drama after "Happiness to Ten Thousands of Homes" broadcast in June this year. The two consecutive serious dramas that performed well also made many netizens sigh: Zhao Liying and other 85-flower actresses are no longer on the same level! Many netizens also said that good dramas deserve higher scores, and 8.4 points are "really low." In terms of online public opinion, the discussion and reputation of "Wind Blowing Pinellia" are also very "resistant to fighting". According to the analysis of the entire network communication data of the Qingbo public opinion system as of December 5, since the series was launched on November 27, the discussion on "Wind Blowing Pinellia" has been high and on the rise.
Finally, I want to say that "Wind Blowing Pinellia" is popular because it is popular, but it is still a distance from the classics. We should not blow it to the sky, are you right?
Reference article:
"Wind Blowing Pinellia" only took three steps to establish the sincerity of the creation of realistic works.
"Wind Blowing Pinellia" became popular all over the Internet! Why do the entrepreneurial stories of the older generation become addicted to young people?
Story person | The password for "Wind Blowing the Bark" hits the hit version. We chatted with Cai Li, the general producer of Shangxiang Entertainment, about
Douban score 8.4 and was considered low by netizens: She is the biggest winner of 85 flowers?
