html From July 25th to 28th, at the 37th Shenzhen International Furniture Design Exhibition held at the Shenzhen International Convention and Exhibition Center, the booth of Simmons® was crowded with people coming and going.
"Is this the real 'Simmons' right?" Many visitors who participated in the exhibition made a comment.
It is not uncommon for viewers to have this question. In fact, in recent years, infringement in the mattress industry has occurred frequently, especially Simmons® has been repeatedly imitated, and some companies have even been openly under the banner of their own, making Simmons®'s brand name full of challenges.
For this reason, Simmons® also issued corporate statements on its brand official website and major stores to inform what the real Simmons® Simmons brand is, in order to protect the legitimate rights and interests of itself and consumers. This exhibition is also an opportunity for Simmons® to promote authentic products to the public.
So, what exactly is the real Simmons® brand?
"Genuine Master" in the mattress industry
Reviewing the development history of the entire mattress industry, Simmons® is undoubtedly an existence at the "Grandmaster" level.
Time back to 1870, Mr. Zalmon Gilbert Simmons formally founded Simmons® Simmons. He noticed that the mattresses at that time required a lot of manpower and handmade, so they were expensive and were a luxury that few people could afford. In 1876, Mr. Simmons and nine of his employees began to produce wire beds and continuously innovated the mattress manufacturing process. In 1895, he became one of the largest spring mattress manufacturers in the world, successfully allowing Simmons® products to enter thousands of households.
Time passes, Simmons® has always insisted on the unchanging craftsmanship and has made rapid progress on the road to improving human sleep experience.
925, Simmons® invented the first machine that can mass-produce independent bag springs. Beautyrest® "Sweet Dream" mattress was released. The essence of "Sweet Dream" mattress is that it uses independent bag springs. This structure allows the spring to operate independently and provide perfect support according to the human body's contour.
(In 1925, Beautyrest® "Sweet Dream" mattress was released)
995, Simmons® launched the BackCare® spine mattress, which is a mattress series specially designed for Asian body shape and sleeping habits. This series of mattresses provide comfortable support for all parts of the body while maintaining the healthy curve of the spine when sleeping.
(In 1995, BackCare® ridge protection mattress and famous bowling advertisements were launched)
In 2003, in combination with the original independent bagged spring, customers can sleep peacefully and uninterrupted; in 2011, the "Sweet Dream" Smart Response independent bagged spring technology was launched, and the new spring design improved the function of independent bagged springs.
(In 2003, innovative independent bag cable spring was launched)
To date, Simmons® has owned many patents. By looking for more advanced technology and better materials, the brand has continuously improved its production process and continued to upgrade and iteration of products. At the same time, spring mattresses have become one of the largest mattress categories in the global market and the Chinese market. As a model brand in the mattress industry, Simmons® plays an important role.
imitators emerged and confused the market
For more than a century and a half, the Simmons® brand has long become a super IP in the development history of the entire mattress industry.
(Simmons published an advertisement on the declaration at that time in the 1930s)
930s, Simmons® was the first to enter Shanghai, China, and swept across China with its unprecedented Western-style soft bed and dreamy sleep experience. Since then, the Chinese translation of the brand, "Simmons", has become synonymous with the "exquisite spring mattress" in the hearts of Chinese people, and has been included in "Cihai" and interpreted as "a refined spring wire bed."Afterwards, brands gradually faded out of the Chinese market due to global turmoil and other reasons, while the three words "Simmons" were deeply imprinted in people's hearts.
This perception of Chinese people has also made many manufacturers take advantage of loopholes and began to attract customers under the sign of "Simmons". Qichacha data shows that there are 6,500 related results for searching for "Simmons".
In fact, the Simmons® brand is owned by American Dream Co., Ltd. (Dreamwell, Ltd.) . Currently, only "Shanghai Simmons Bedding Furniture Sales Co., Ltd." , "Shenzhen Simmons Bedding Furniture Co., Ltd." , , "Beijing Simmons Bedding Furniture Co., Ltd." , " is authorized in China. Four companies operate and use Simmons® and related brands.
person spends 1/3 of his/her day on sleep, and it is crucial to choose a high-quality mattress that suits him/her. The rampant imitators also confuse consumers, making it easy for consumers to be unable to distinguish what is the real Simmons® brand. At the same time, consumers were misled by information from some manufacturers and mistakenly regarded Simmons® imitators as genuine products. Even if they spent a lot of time and money, they could not buy a mattress that suits them. Their legitimate rights and interests were quietly infringed on.
Distinguish the real Simmons® Simmons brand products
It is understood that consumers can identify genuine Simmons® Simmons mattresses through brand logo logo, registered trademarks, official websites, etc., and position the official purchasing channel of the brand.
First of all, the logo of the authentic Simmons® Simmons mattress is the blue label Big S, with the brand English trademark Simmons (i.e., the blue Superman logo, as shown in the figure below). This is the global logo logo of the Simmons® Simmons brand.
In addition to the English logo "Simmons®", the two major mattress series "Beautyrest®" and "BackCare®" under the brand are both widely registered trademarks worldwide. At the same time, these trademarks are also sewn on every Simmons® product. Each brand mattress has a unique identity serial number. Consumers can register with quality assurance through the brand’s official website and official account to confirm the purchase of genuine products, or they can query and confirm through the brand’s national service hotline 400 821 3750.
At present, Simmons®'s sales network is located in more than 100 countries and regions around the world. Since returning to the Chinese market in 2005, the brand has more than 300 stores in mainland China, covering major cities across the country (stores can be checked on the authentic Simmons® China official website simmons.cn), and has opened brand online flagship stores on Tmall and JD.com.
(Simmons® China Official Website)
As the whole society deepens its awareness of intellectual property protection, more and more publics are beginning to realize the brand charm of genuine Simmons®. At the same time, Simmons® is also further increasing its brand promotion to protect its legitimate rights and interests.
