quit the mainland market two years ago and tried to lose weight and save itself, and has finally made new progress recently.
This time, Nazhijie's strategic partner is no longer two barrels of oil, but chooses to embrace the reform of electrification and launch the brand's first real electric car — Nazhijie n⁷.
Although Nazhijien⁷ has not yet entered the final mass production stage, according to Nazhijie Automobile Taiwan official website, Nazhijien⁷ is the only new era pure electric SUV within one million. In other words, what we have confirmed is that the official price of N⁷ will not exceed 1 million (about RMB 224,500).
. As of October 15, users can book N⁷ through the official website of Nazhijie. The deposit is NT$1,000 (about RMB 224.5). After it is officially launched, it will be sold in a direct sales mode. The fastest delivery time of is expected to be in the second half of 2023.
Replacement Foxconn Model C
At this time, people may be curious. How can Yulon Group (Nazjet parent company), which has a loss of up to 5.846 billion yuan after tax three years ago, can now be funded to promote the transformation of Nazjet Automobile?
In fact, the funder of promoting the transformation of Nazhijie Automobile is not Yulong Group, but a new company jointly established by Yulong Group and Hon Hai Group ( Foxconn parent company) - Honghua Advanced. new company invested a total of NT$15.576 billion. Against the background of integrating Yulon Group's independent R&D platform and Hon Hai global market supply chain system , it promotes the R&D design, open platform and ecosystem of electric vehicle complete vehicles.
In other words, the cooperation between the two groups is based on the advantages of their respective fields. The MIH platform is Honghua Advanced's current ace technology achievement.
Unlike the traditional automobile industry, the MIH platform is an open pure electric vehicle platform, which can be open to all enterprises, both software and hardware. Under this open concept, Honghua Advanced can provide three different cooperation models for other companies. First, produce "replacement cars" that only change the car logo for enterprises; second, provide all hardware (including chassis, power system and appearance), and the software part is developed by enterprises themselves; third, it only provides enterprises with technology platforms, and enterprises can integrate more of their own characteristics based on the technology platform. An open concept like
is like an Android phone. In theory, as long as you can design your own brand logo, you can create a smartphone. This is the main reason why MIH CEO Zheng Xiancong emphasized that the MIH platform has become the Android system in the automotive industry.
Focus returns to Nazhigena N⁷. As long as we briefly compare Nazhigena n⁷ and Foxtron Model C, and combine the relationship between Nazhigena and Yulon Group, it is not difficult to find that Nazhigena n⁷ is actually a replacement model of Foxtron Model C.
In other words, the first electric car in the true sense of the Nazhijie brand is actually the masterpiece of "Lao Wang next door".
But then again, it may be a great thing for Nazhijie to have a child by Foxconn.
According to the currently exposed model data, Model C can actually be called a "somewhat" electric car.
First of all, in terms of appearance, Model C will not go astray like the previous Nazijie, but will be more in line with the aesthetics of the pure electric vehicle market, and will make a slight breakthrough while conservative. At the same time, under the premise that the body length is only 4640mm, the wheelbase length of the Model C actually reaches 2860mm, and it provides a 7-seat layout of 5+2.
is followed by the power system. Model C supports 30 minutes fast charging and is equipped with a motor with a maximum output power of 300kW and a peak torque of 700N·m. With the support of 0.27Cd resistance coefficient and four-wheel drive system, the acceleration time of -100km/h only takes 3.8 seconds, and the maximum range can reach 700km.
Considering the price of NT$ within one million, the deterrent power of Nazhijien in the domestic market in Taiwan cannot be underestimated. Perhaps because of this, NZEN⁷ received 15,000 orders 2 days after opening the reservation.
has no hope of making a comeback
Of course, although Nazhijien⁷ has received more than 10,000 orders, based on the annual sales of Taiwan's local automobile market is only 400,000 vehicles, and the relatively slow electrification process, in fact, the ceiling of Nazhijien⁷ is not optimistic.
. What’s even more sad is that NZE is likely to be unable to enter the world’s largest new energy market - the mainland market.
Not to mention that the Nazhijie brand has become notorious in the mainland market. The mainland market alone is the world's most popular new energy market. With countless excellent new energy vehicles , it is difficult for Nazhijie to take it calmly. Moreover, Nazhijie's sales network in the mainland market has long been abandoned, and it is not easy to reinvest and build a sales network.
Now, the only form that Nazhijie can "return" to the mainland market may be to provide Foxconn with car manufacturing qualifications to help Foxconn open up the mainland market with a domestic model.
However, Dongfeng Yulon is now in a mess in the mainland market, with a debt of 7 billion yuan. Is Foxconn willing to rescue him?
