htmlOn August 20, the 2022 second half of the Ecological Cooperators Conference of Rongdian Group was held in the No. 1 conference room of 3U Ecological Industrial Park, Rongdian Group (Zhongshan). Partners from the ecological industry chain gathered together to participate in the event.
022 New Enterprise Strategy Release
Rongdian Group Chairman Hou Wenming released the new enterprise strategy in the second half of 2022. By reconstructing the supply chain, creating explosive product thinking is one of the major strategic decisions for Rongdian Group's supply chain reform. Rongdian Group's 3U ecosystem is a sharing economy concept, forming a closed loop from Tencent Lianlian's products, Galaxy's private domain management, and content scenario development. "Rongdian Group helps many ecological partners to create economic business models in software, hardware, content and scenarios, and build ecology with upstream and downstream partners and share ecology."
intelligent era." YOUNG Life
President Xia Junsheng of Rongdian Group summarized the work in the first half of 2022 and proposed: actively build the three centers of marketing chain, supply chain and value chain to revitalize new business vitality; use Amos, Haoshuai and Rongshida to create a "3+N" brand matrix to shape a new brand highland; in terms of 3U smart ecological industry, green ecological industrial chain, brand influence, and channel marketing power, interconnection, symbiosis and prosperity ecological system, innovate new collaboration models; use service circle business, organize the construction of enterprise private domain platforms and live e-commerce matrices to create a Galaxy private domain system; integrate many resources, focus on smart single products, experience smart home as the main body, and system solve smart home as the solution, and embark on a new journey of the intelligent era.
Supply chain reform and core single product release
General Manager of Rongdian Group Southern Supply Chain Zhang Junlong proposed that the supply chain be flattened in the organizational framework and improve efficiency through the four major sectors of "R&D, quality, supply, and after-sales service". We hope that through this conference, we will create more value-added business for customers and realize the ecological empowerment of cooperative enterprises.
Du Mingchun, deputy general manager of Southern Supply Chain of Rongdian Group, brought new products such as Rongstar's Rubik's Cube Chef, air fryer, wall breaker, dishwasher, coffee machine, etc. to family life scenes. The products not only have upgrades in appearance and functionality, but also continuation of IP content and in-depth stories.
Amos brand marketing and core product release
Liu Zhixin, deputy general manager of the Southern Value Chain Center of Rongdian Group, said at the meeting: With the changes in consumer groups and markets, the Amos brand has found its positioning in a timely manner, locked in the target group, created a set of home appliances suitable for "small home life" for target consumers, and simultaneously produced marketing content and service content corresponding to the product. At present, Amos has officially entered the era of content marketing and short video marketing.
Next, the Amos brand will work on four important aspects: "focusing on the crowd, scene locking, content empowerment, and all-around marketing", and continue to launch the Amos brand home appliances to help create a refined small family life for the younger generation.
Rongdian also called on all ecological partners to participate in the content marketing of Amos brand, use Internet tools to form private domain traffic.
HaoShuai&Tencent Lianlian and Smart Home Release
HaoShuai Group Deputy General Manager of Southern Supply Chain, Liu Jun, Shi, introduced the development history of the HaoShuai brand under Rongdian Group and the smart home appliances jointly created by HaoShuai&Tencent Lianlian at the meeting. In the future, Rongdian and Tencent Lianlian will form an ecological closed loop around products, content, and Galaxy private domains, creating smart, beautiful and content-friendly small appliances and voice interaction products.
Go Wenbo, general manager of the Smart Home Business Department of Rongdian Group, shared the full-scene smart home solution of "PLC+Bluetooth Mesh+WIFI", demonstrating the achievements made by Rongdian Group's smart home IoT control technology in intelligence, interaction and energy conservation, and provides intelligent management and energy optimization system solutions to homes and enterprises.
Rongdian Group’s three major chain reform achievements and cases sharing
Rongdian Group Vice President Song Yuefeng shared Rongdian’s innovative breakthrough in 2022, and achieved in-depth creation and efficient transmission of user value by creating a collaborative mechanism of the three major chains. Taking the three major battles as the main line, we have created a number of popular Internet celebrities with 10,000 orders, innovated 100 marketing activities, and successfully held a number of typical cases such as 0-cost entrepreneurship for mothers, and shared our experiences through "SOUL". In the action plan for the second half of the year, we will embrace change and move forward through the waves through channel upgrading, resource integration, content marketing and management.
Rongdian Group Marketing Chain Strategy Sharing
General Manager of Rongdian Group Rongdian Group Rongdian Group Rongdian Group Rongdian Group Rongdian Group Rongdian Group shared the market discussion of Rongdian Group's market in the second half of the year. Through the industry's data analysis, brand parties & service providers & platforms need to join forces to empower each other.
General Manager of Rongdian Group's Channel Business Department shared the channel marketing strategy, and through excellent channel cases in the three major sectors of "change, deepening and gathering momentum", it came up with the theory that "those who get the channel is king, and existence is reasonable".
Cost entrepreneurship and private domain traffic solution
Hong Gang, deputy general manager of Rongdian Group's Southern Value Chain Center, introduced the advantages and development status of Rongdian Group's "0 Cost entrepreneurship" project. As a Zhongshan Women's Entrepreneurship and Innovation Incubation Base, Rongdian has received high attention from the provincial and municipal women's federations, and the actual results of the base live training are very significant. Rongdian also calls on more women to participate in the "0-cost entrepreneurship" project to achieve financial freedom and demonstrate personal talent.
Palm Touch Technology, a subsidiary of Rongdian Group, focuses on the field of mobile Internet, provides enterprises with SaaS-based mobile solutions, builds a Galaxy private domain operation system, helps enterprises repeatedly reach high repurchase and highly active customers, and build enterprise digital assets.
Rongdian Group 3U Ecological Industrial Park Operation Strategy
Rongdian Group 3U Ecological Business Department General Manager Hou Huiming shared the definition of the 3U ecological model, showing the emerging development form of resource complementarity and aggregation and cultivation among enterprises. Up to now, Rongdian Group has laid out three major industrial parks in Hefei, Zhengzhou and Zhongshan to build a digital economy industrial cluster.
General Manager Hou Huiming specially introduced the titanium industry cluster and high-end agricultural product cooperation cases, hoping to enhance the confidence of ecological partners in jointly building and sharing the ecosystem through these cases.
Rongdian Group has made a new layout of brands, products and channels, and launched artistic appliances, smart homes and Internet of Things smart products. While strengthening channel construction, innovating marketing models, and revitalizing private domain traffic, it has deepened its efforts to expand new grounds and win-win situations with ecological partners.
