The speed of updates and iterations in the world we live in is becoming more and more amazing.
When I was waiting for the computer to load yesterday, it seemed that before I could go far, smartphones had already dominated the country, and the 5G spring breeze was blowing all over the ground; before the computer, the TV set that once made men, women, young and old dreams of have long become a useless for the decoration of new houses.
From "print media is dead" to "TV is dead", this kind of thriller title reminds you every now and then that yesterday has passed away, and today's new things are no longer willing to please us old comrades.
The world changes too fast, no one can dance at the forefront forever. Interestingly, no one watches the TV, but the radio station, which was earlier than the TV, is still alive, and seems to be living well.
"Old God is here" radio station. /unsplash
Two years ago, a couple in the entertainment industry had a divorce, but they didn't want to make a Northeast radio show popular.
The melon-eating crowd was surprised at first: "What era is this? Why does this male star call to talk to the radio station?" After listening to the recording, they turned to fans: "What kind of treasure show is this? Are radio stations so wild now?"
When many people's impression of radio stations has been solidified to "exclusive to drivers, surviving", the radio station actually still exists in the world in various postures, low-key and steadily walking its own flower path.
According to data from the State Administration of Television, in 2018, the national TV program output time decreased by 2.04% year-on-year, while radio programs increased by 1.64% year-on-year.
Someone is willing to do it, because someone wants to listen. This is the most direct reaction in the market.
was born on the radio on Christmas Eve in 1906. It has gone through a long 113 years and has not yet died and has grown. In the ever-changing modern society, such vitality is undoubtedly amazing.
Whether you listen or not, the radio is there, neither increasing nor decreasing. /unsplash
years old radio fairy tale
When Lao Su was still Xiao Su, there was a hardcore mobile phone that could be used as a radio. On a long summer night, I can't sleep with the moon. Xiao Su often waits for the bed-checking teacher to leave and tweaks his phone to find the radio station.
signal is not good, but the sufficient knowledge reserve has allowed Xiao Su to learn to use the headphones as the antenna, wrapped around the iron bed post, and the sound flowing in the radio waves is like the sound of nature.
hardcore phone can still be displayed if it is plugged in with headphones. Therefore, several young men in the dormitory often don’t know how to talk about the east.
In the background music of various old Chinese medicine advertisements and emotional counseling masters, the sizzling sounds, not only the intermittent radio sounds, but also Xiao Su's lost youth.
Cheng Lang's "Global Chinese Music Ranking" is the white moonlight of the literary youth Azhu when he was young. All the songs that have not been broadcasted by this radio station are not worth listening to. In the southern country, "Some Things, Some Loves" broadcast in Cantonese is the "Story Meeting" and "Sounds of Souls" in Azhu's heart back then.
However, the young Ah Zhu never understood who was the "Doctor Chen" who was inserted from time to time?
In the years since, when I saw various advertisements for gynecological hospitals and menstruation hospitals, Ah Zhu still remembered the mysterious Dr. Chen who could cure everything and was as mysterious as a sweeping monk.
You will never know what kind of person is hidden behind the radio station. / "Pirate Radio"
The rebellious Foshan Xiaoming likes to listen to FM92.4 and FM98.5 the most, because every day, many students call to complain about teachers, complain about schools, and criticize parents. Every matter can arouse strong resonance with Xiaoming.
Xiao Ming once thought that he would grow up with the company of his radio confidant. However, before Xiao Ming grew up, those students who complained in various ways became adults who signed up for group buying houses by phone.
Children who have bought tapes with the "Music Radio" list now have their own children. People from Tianjin who grew up listening to the crosstalk of "Smile Ten Young" and the storytelling of "Jiangguang Bookstore", they really lived up to expectations and grew into a city of optimism.
Radio also made a large number of anchors who did not rely on their appearance and talent.Ye Wen, who was crazy about the divorce of a former civilized celebrity, is known as "the wildest voice over Heilongjiang" , and scolds all the world's confused people on the bus speakers and park radios.
is also an angry anchor. There is Ye Wen in the north of and the "Radio Angry Man" Wanfeng in the south. He lives in the tender Jiangsu and Zhejiang areas like water and becomes a beloved firecracker. He is still old. On an online program, even Ma Weiwei and Fan Tiantian can't suppress his old man's place.
Radio connects you and me, and also blocks you and me. Listen to their gentle or hot, humorous or deep voices, and the audience who cannot see people can imagine and substitute them at will.
good man is me, I am Yang Yang. /"Passing Through Your World"
1982, the radio drama "Harbin under the Night" became popular all over the country, with thousands of people everywhere, and won the first prize in the broadcast that year.
Many years later, this excellent announcer who only heard the sound but did not see him became the host of the Spring Festival Gala and filmed a TV series. Many listeners could not react, "It turns out that the person in Harbin is Heshen!"
The announcer is Wang Gang. Until now, "Harbin under the Night", which he became famous on radio, still often appears on people's audio download list.
The sound on the radio station is so exciting, what else do you want to be good-looking? Nowadays, even the most popular radio anchors of that year may not have survived the level of image requirements.
Zhao Lei sang in the song: "The radio sits on the head of the bed, and the playful boy holds the comic book and refuses to let go." The morning of washing up by the Huangpu River listening to "Dynamic 101" and the late night of "Thousands of Mountains and Rivers Only For You", it is still vivid when you think about it, but it is indeed a faded past.
In literary works, radio stations are sometimes attached to their feelings, becoming a means for bad students to sing and confess their love, a snail shell for frustrated young people to escape reality, or a distant angel that rescues strangers;
sometimes takes root in the mountains and becomes a loudspeaker in every village, responsible for notifying meeting time, receiving benefits, paying attention to fire prevention when the weather is dry, or you should not pick mushrooms on the roadside.
The screenwriter writes and the camera turns around, always telling stories from the past, but he just refuses to take pictures of the radio station now.
The radio in my hometown has long been left behind. /pixabay
Radio Nirvana
The metabolism is unstoppable, and old things are either annihilated in the torrent, or they must go through the disaster and change their bones.
For radio, fortunately, since the driving space cannot be interfered with by media such as videos, radio broadcast is still the best way for drivers to obtain information and get boredom.
Unfortunately, the irreplaceable place for the radio station seems to be the only world left in the carriage.
With various media forms coming in full swing, traffic broadcasts in various places are firmly on the high platform, and seem to be completely worried about not having listeners.
Inquire about the road conditions and understand the weather, want to hear jokes during the day, and want to hear stories in the middle of the night, there are thousands of drivers, and there are always people on the road.
As long as the driver is still there, the radio will not die. /pixabay
Apart from traffic radio, other radio stations have difficulty in life, and even their lives are hanging on the line. However, the difficult time was not long. The network that almost destroyed the radio station also ignited the fire of radio nirvana - mobile audio appeared.
opens the music playback software, and the radio station is circled in the form of UGC. Live broadcast and recording broadcast are each blooming, and the content is more free and personal than the previous radio stations.
DJ has more opportunities to show her face than before, but most of the time, they still maintain the tradition of their predecessors. Compared with the internet celebrity anchors in the live video room, their content output may be more pure.
However, most of the radio content on music platforms is limited to music, and the radio APP is more like a hot spot for new radio stations. Applications such as Himalayan FM, lychee, and dragonfly FM have sprung up like mushrooms after a rain, injecting new vitality into ancient radio stations.
According to the "2019 China Online Audio Market Research Report" released by iMedia.com, the growth rate of online audio users is much higher than that of mobile video and reading. In 2018, the number of online audio users in China has exceeded 400 million.
What is more hopeful than the group size is that among the 400 million users, the largest proportion is young people aged 24 and under - this may prove that put aside the so-called filter of sentiment, the radio itself still has long-term charm.
The old radio also hid someone's love. /《My Girls' Generation》
What are they listening to? Crosstalk, reading, stories, music... The radio time on mobile networks is not fixed, and users can choose at any time to listen to what content.
Some people also believe that such a radio station cannot be called a radio station at all - this is just not the radio station in the past. In the final analysis, this is still a radio station, and it is still the art of sound content.
Oh, Radio!
Today, big data makes everything more accurate and fast. Any actions and preferences may be recorded and analyzed. Finally, a complete person is split into a bunch of tags in the database.
Facing the vast sea of playlists, we have too many choices, but we no longer know how to choose.
Fortunately, the radio station is still there. On the other end of the radio wave, the person who chooses what books and music to listen to for you is not overly fair data, but a living person.
guess what song the next song is and who the next story is told to. Such a small fun is also something that complex random matching and data recommendation cannot be created.
The database may not be able to understand human joys and desires. Although the humanity of TV, Walkman, Computer, Mobile Phone... later appeared, it is still irreplaceable.
No matter how the form changes, the warmth of the radio will never change. /《Perfect Radio》
On the other hand, our ears are not like eyes, we can only look in one direction, and our ears are much wider. Before driving, walking, doing housework, and going to bed, hearing never requires us to be fully focused. Companionship is the nature of voice. As long as our lives still require background sound, sound-based radio stations will not really die.
"You had your time, you had the power.
You've yet to have your finest hour.
Radio.
All we hear is Radio ga ga..."
htmlOver 0 years ago, Queens wrote a song called "Radio Gaga". Many years later, the glorious years of radio have long passed, and a girl still gave herself a name for this song—"Lady Gaga".Talking Heads compares the head to a radio that keeps receiving signals in the song. Later, a British band named it "Radio Head".
These little stories about "Radio" may be used as a small footnote to radio from prosperity to decline and then to recovery:
Once upon a time, "Radio" was a word that even rock musicians thought was cool. Radio is the protagonist of this world information. From running for president to listening to music and dancing, people hear the whole world from radio waves; later, radio gradually became silent with the surging waves, but in the end, they changed their way and identity to return to us.
Viewers are waiting for a new radio station, and the radio station is also waiting for a new audience. / At the end of the movie "Piracy Radio", radio anchors and fans drifted in the waves and shouted. When the ship sank into the deep sea, the following passage was written on the screen: "In the summer of 1967, the golden age of Pirate Radio ended. But great dreams will not perish."
radio, the same is true.
