Yesterday, multiple Amazon courtyard category sellers reported that some products were bought overnight by and all were in stock. One of the sellers had 0 orders on their usual orders, but today they were swept away more than 400 orders. Click to learn the skills of selling big orders
There will be something wrong with it. It is a platform bug or other factors, but there is no conclusion yet. Should we quickly fill up inventory, catch up with the trend of orders, or wait for the official investigation?
More than one product was bought
Real purchase or platform bug?
According to sellers, sales of products in multiple categories have skyrocketed, especially garden products. Carpets have grown rapidly on the BS soaring list, occupying the top few Amazon's sales rankings. Which categories of unexpected orders have been launched? Click to view
Hugo bacteria searched Amazon courtyard, lawn and gardening sales rankings and found that one of the carpet products completed a counter-trend turnover. From the original major category, it achieved a growth of 1231,700%, and directly soared to the second place in the major category. Other similar products have also achieved a growth of thousands of times. It's time to go to sea! Click to unlock Amazon store opening service
(Screenshot of Amazon courtyard, lawn and gardening sales rankings at around 10 am yesterday)
(Screenshot of Amazon courtyard, lawn and gardening sales rankings at around 2 pm)
It is worth noting that not only the courtyard category, but also in the health and home category, carpet-related products also soar rapidly, accounting for almost half of the list.
(Amazon Health and Home Category Sales Ranking)
Such a big change has naturally attracted the attention and speculation of a large number of sellers. Why did carpet products suddenly grow explosively? Is it really a big hit or a bug in the Amazon system?
Maybe it was because I hadn't experienced the joy of exploding orders for too long. Some sellers who exploding orders saw a thousand orders in the store, their first reaction was that they were spoofed. Not only were the boss suspected that they had used some illegal operations, but they were even worried that their competitors were operating behind the scenes. They deliberately placed an order and then canceled the order and occupied inventory.
Sellers in other categories were envious and said that today is the day when the carpet sellers are favored by Amazon. When will it be their turn to throw orders? In some communities, some sellers have posted a record chart, showing that there is no discount or instant sale, and they have issued more than 4,000 orders. Suddenly, the inventory was cleared, attracting the attention of a large number of sellers.
However, some sellers also made a guess that products of multiple categories were suddenly bought short, which is likely to be a bug in the Amazon system, and there was a 0 yuan purchase. Consumers are rushing to grab Amazon's wool. After that, a large number of orders may be cut off and even the shipment will not be shipped. It is better to be cautious. Hugo bacteria found that some top-ranked products could no longer place orders to purchase, and the purchase button was displayed incorrectly.
There was another seller's feedback that his product was new and 9 orders were issued, but 8 orders had been cancelled by the afternoon. Another seller is also a new product, and has issued 11 orders, but the order has not been cancelled yet.
However, some sellers believe that not all of them are bug factors. One of the sellers said that they had a product that did not have any discounts and was sold at normal prices. They issued more than 600 orders today, and there were only a dozen orders a day before, but the product ranking did not soar.
also analyzed that carpets are seasonal products, and the carpet market prospects have always been very high. According to data, the carpet market is expected to grow by 4% between 2022 and 2026. Consumers in North America, South America, Europe, , Oceania and other markets will give priority to carpets when choosing home decoration. "It may also be because Easter is approaching, and demand for carpet products is rising, so it is naturally a big hit." Although
is full of speculations, it has not received an official response from Amazon.This wave of explosive orders for multiple categories of products has brought back many stores of the store status, but this kind of emergencies has also brought some inspiration and thoughts to deal with this unexpected explosion.
short-term outbreak
Don't blindly add inventory
Under the influence of the overseas epidemic, on the one hand, the home activities of people in overseas regions have increased, and the consumption prosperity of home-related products is still rising; on the other hand, with the implementation of the US economic stimulus plan, import demand in North America has increased accordingly. Carpets are an indispensable basic material in public buildings and home decoration. They are functional and decorative. They have long been the most widely used floor material in the United States. Data shows that carpets account for 70% of the total amount of all flooring in the United States. In homes, offices, schools and other facilities, the annual carpet replacement rate is about 67%, with extremely high demand.
According to a home category seller, for Easter and Prime Day promotions, most sellers have already stocked 2 months in advance. If the inventory is bought at this time, if it is determined to be invalid in the future, the inventory will be occupied all the time, which will undoubtedly cause considerable losses. His suggestion is to wait for the platform's investigation. If it is a platform bug, there may be corresponding remedial measures. Finally, we can collectively report to the platform for help.
carpet product sales suddenly soared, and some sellers are already planning to increase their inventory, regardless of whether it is a bug on the Amazon platform, there are quite a few risks hidden behind the popularity.
"After the carpet category was over in the morning, I heard in the afternoon that a colleague was preparing to go to Yiwu to ship a batch of goods. You still have to be rational in order to last for a long time." An Amazon seller reminded that selling out of carpet products is a short-term phenomenon, not long-term, and there are too many changes in ups and downs, and sales may be rapidly declining after replenishment. Moreover, carpet products have a certain seasonality, low demand in summer, high demand in autumn and winter, low sales volume, and full coverage of category trademarks. If the seller wants to do this category well, it is best to have a trademark and make the product seasonal layout in advance.
As of 18 o'clock yesterday, the seller who had exploded reported that the order has not been cancelled yet. What do you think about this incident? Welcome to leave a message for communication.
