Source: People's Daily - Shanghai Channel People's Daily Shanghai, November 7th "As the CIIE celebrates its fifth anniversary, the synergy between cross-border e-commerce and digital economy has once again become the focus of the spotlight. Amazon's overseas shopping will continu

2025/08/1123:49:34 hotcomm 1174

Source: People's Daily - Shanghai Channel

People's Daily Shanghai November 7th "As the CIIE celebrates its fifth anniversary, the synergistic effect of cross-border e-commerce and digital economy has once again become the focus of the spotlight. Amazon Overseas Purchase will continue to present innovative services to meet the diverse and personalized cross-border online shopping needs of Chinese consumers, as well as innovative practices to promote the development of the industry, resonating with the CIIE." Li Yanchuan, the relevant person in charge of Amazon Overseas Purchase, said, "Amazon Overseas Purchase," said, "Amazon Overseas Purchase." Purchase was officially launched in China in 2014. In eight years, Amazon Overseas Purchase was born, grew and grew in China. Amazon Overseas Purchase not only witnessed the booming development of the cross-border e-commerce industry, but also witnessed the local innovation soil provided by the Chinese market for its own online technology, customer experience and business model. "

At the 5th CIIE, Amazon debuted with the theme of "Sharing the New Journey and Sharing the Future", showing the participants the innovative practices of Amazon Overseas Purchase, Amazon Smart Hardware and Services and Amazon Global Logistics to the participants. The site also demonstrated the progress Amazon has made in promoting net zero carbon emissions and supporting community development.

Amazon announced at this CIIE that Amazon’s first pre-bonded warehouse overseas purchase will be settled in Ningbo in 2023 to better serve the consumption needs of Chinese consumers for imported products. Ningbo forward bonded warehouse will first serve Amazon's UK and German sites, and will expand to cover the four major Amazon sites in the future. With the launch of forward bonded warehouses, Chinese consumers will be able to enjoy a better overseas shopping experience: the logistics of forward bonded warehouses will save an average of about 4 to 5 days compared with overseas direct mailing time; at the same time, Amazon overseas shopping will introduce more new overseas categories through forward bonded warehouses, such as pet food, etc. At the same time, Amazon announced that Amazon Aware, a new lifestyle brand that meets the relevant environmental certification standards in the "Climate Pledge Friendly (CPF)" will be launched on Amazon to purchase overseas.

"Climate Friendly Commitment" is an Amazon program dedicated to certifying products that meet relevant sustainable development standards. By cooperating with credible external certification agencies, it provides certification for products that meet relevant sustainability requirements and displays CPF certification marks in product searches, allowing customers to directly discover and purchase more sustainable product selections. The product line released in China this time includes home furnishings, clothing and other categories. Chinese consumers only need to log in to the Amazon Shopping App, Amazon Overseas Buy WeChat Mini Program or z.cn to purchase Amazon Aware-related products with one click. Amazon Aware will also log in to the Amazon overseas shopping " Black Friday " global shopping season that will be launched on November 18.

Source: People's Daily - Shanghai Channel People's Daily Shanghai, November 7th

Relevant person in charge of Amazon Overseas Purchase Li Yanchuan

Li Yanchuan believes that the new potential of China's cross-border e-commerce is still accelerating its release. Consumers’ demand is no longer limited to buying, but also requires buying well. This is also the inevitable result of the optimization and upgrading of China’s consumption structure in recent years.

Amazon Overseas Shopping announced the launch of the annual "Black Friday" carnival shopping season at the CIIE for the first time last year. In 2021, the sales of "Black Friday" increased by more than 50% year-on-year. By creating a dynamic and vibrant "dual circulation" of overseas shopping, more global lifestyle concepts will be brought to Chinese consumers. China's Amazon Overseas Purchase became the largest site in Amazon's global overseas purchase business in 2021, with sales reaching more than nine times that of 2015, setting a record high.

CIIE trades goods and services, and exchanges culture and ideas. As an important participant and promoter of sustainable development and digital economy change, Amazon looks forward to the economic and trade event of the CIIE, which will allow more products with national characteristics to enter the domestic market while exchanging and cooperating with all walks of life and promoting the further release of the momentum of "buying globally".

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