Before the epidemic, takeout was not possible in Hong Kong. Meituan Takeout, which is booming in the mainland, is doing well, but it is difficult to make a move in Hong Kong.
According to data released by Bida Consulting, the mainland food delivery market maintained a rapid growth trend in 2016, with the overall transaction volume reaching 176.15 billion yuan, an increase of 38.21 billion yuan from the whole year of 2015, an increase of 361%. Looking at Hong Kong in the same period, Euromonitor has a research report that the total revenue of Hong Kong's catering industry is about HK$65 billion (about 56.2 billion), and only 3% of which comes from catering takeaway express delivery, only about HK$2 billion!
It is conceivable how much Hong Kong people don’t like to order takeout, but a century-old epidemic directly subverts the dining habits of Hong Kong people.
data analysis company Nielsen (Nielsen) shows that the average number of meals for Hong Kong people dropped from 3.70 times a week to 2.86 times a week, and the average number of takeaways increased from 3.31 times a week to 4.30 times. It is expected that buying takeaways/using food express services or cooking at home will be the trend in the second half of this year.
Image source: foodpanda
Nilson The project is called "Where do consumers go under the COVID-19 epidemic?" The research report was conducted in 11 markets in Asia from March 6 to 11, including mainland China, Hong Kong, Taiwan, Japan, South Korea, Thailand, Philippines , Vietnam, Malaysia , Singapore and Indonesia . The results found that 86% of mainland respondents said that they often dine at home after the epidemic, and 77% of Hong Kong respondents also dine at home more at , and 62% of South Korea, Malaysia and Vietnam also dine at home more at home.
Image source: UberEats
In addition, the survey also found that under the epidemic, consumers re-examine the options of various diet channels without affecting their health. Among them, Hong Kong consumers rank first, and 46% of consumers prefer to buy takeaway food .
Nelson Managing Director of Hong Kong and Macau Andrea Borelli pointed out that due to the epidemic, consumers' thinking and behaviors have been readjusted, and old habits such as dining out may be replaced by new habits forever. He said that in Hong Kong, it is expected that using digital channels to purchase daily necessities will not continue in the next 6 to 9 months, but as more consumers consider reducing the risk of going out, buying takeaway/using food delivery services or cooking at home will be the trend in the second half of 2020, and this type of change in dining behavior will last for at least several months.
Hong Kong Cantonese Restaurant Lotte Dynasty has also launched takeaway services. Takeaway can be ordered and traditional Chinese food
Food fast food industry has made a surprise plan. After the cold winter of the epidemic
Under the influence of the epidemic and various government restrictions, restaurant customer traffic and income have been greatly reduced. Many restaurants cooperate with takeaway platforms to strengthen self-rescue of takeaway catering services. Some restaurants have seen a sharp drop in turnover, but some restaurants and fast food restaurants have racked their brains to make a breakthrough.
Hong Kong-style tea restaurants such as Taixing have launched self-checking discounts for late-market takeout
Under social isolation, takeout services have become a new trend in the catering industry. Takeaway services can be divided into three categories, namely, the common takeaway pickup and delivery services in Hong Kong, and the popular foreign drive-thru order. In order to maintain social distance, many diners gave up dine-in and chose to buy takeout and go home or return to the company, allowing restaurants that provide takeout services to successfully recover part of their turnover.
Image source: Deliveroo
Takeaway guy’s monthly salary is 50,000 yuan. It’s not a dream.
As the unemployment rate increases under the epidemic, these three takeaway platforms continue to recruit takeaway workers. Hong Kong people can have more ways to earn income under the epidemic, and their working hours are relatively free, and they work more and get more.
households have received about 1,100 applications per week, a double increase; and the number of food delivery specialists that have cooperated in the past two months has also increased from about 10% to 15% to 4,500, and is expected to increase to as much as 8,000 by the end of the year.
Takeawayman requires
For example: Deliveroo (send every household)
According to the information of the Deliveroo website, becoming a takeawayman requires a motorcycle or bicycle and safety equipment (only for riders), an iPhone iOS 11/Android 6.0 or newer model phone, over 18 years old and have the right to work in Hong Kong.
Image source: Deliveroo
Salary can be as high as 120 yuan per hour, and all tips can be charged.
Full-time deliveryman works hard and his monthly salary at peak stages is 30,000, which is equivalent to the basic monthly salary of an office administrator. A delivery staff revealed that due to the impact of the epidemic, the number of orders sent increased by about 25%, and the basic monthly income can exceed HK$50,000.
The most commonly used takeaway APP
The most commonly used takeaway APPs for Hong Kong people are 3 takeaway APPs: Foodpanda, Deliveroo, Uber Eats
Foodpanda takeaway staff, picture source: Foodpanda
- Foodpanda: One-stop convenience for life
Partners in Hong Kong have more than 7,000 restaurants and restaurants, the latest exclusive franchise restaurants include Michelin Dim Sum Shop to add good luck, don’t miss the well-known pastry baked char siu buns and yellow sand pig moisten sausage.
In addition, the App also has Pandamart, which collects convenience stores, snack shops, tea shops, old cake shops, Korean food stores, personal hygiene products stores, etc., and sends one-stop convenience to the home.
Image source: Internet
- Deliveroo Deliveroo Deliveroo Every household delivers: takeaway from London Appp
Deliveroo, which specializes in high-end catering delivery services, is currently operating in more than 500 cities around the world, cooperating with more than 80,000 restaurants around the world, and there are more than 6,500 cooperative restaurants in Hong Kong, with a variety of diverse types. Deliveroo users have a free trial of 14 days. Deliveroo Plus is suitable for over 100 restaurants. No matter the distance or the number of meals ordered, you can get free shipping for purchases of $100, and enjoy additional discounts and discounts.
Image source: Uber Eats
- Uber Eats: Order discount
Hong Kong's current service scope covers most of the Hong Kong region. It searches for restaurants such as different cuisine themes, including Chinese, Japanese, Korean, Thai, Taiwanese cuisine, fast food, tea restaurants, etc. Apps often provide order discounts, such as spending over $100, saving $25, saving $300, saving $60, and you need to enter a discount code when placing an order.
Other commonly used takeaway platforms
- Eatigo: Takeaway self-check as low as half price
focuses on online restaurant reservation platforms, providing up to 50% reservation discounts. Eatigo launched the "eat-to-go" takeaway discount service during the epidemic, and takeaway can enjoy up to 50% discount.
Image source: Internet
- Fresh Direct Delivery: seafood delivered to your door
"Fresh Direct Delivery" is a seafood delivery app that was launched in October last year. It has its own seafood factory in the Aberdeen fish market. There are many types of seafood, such as Hokkaido Yuanbei, Thai piss shrimp, Alaska long-legged crab, Dalian abalone , American Boston lobster, Southeast Asian blue spots, etc. You can select seafood through 24-hour live broadcast online, and you can deliver it directly to your home from the Aberdeen Fish Market as soon as three hours after placing an order.
Image source: "New Holiday"
Fresh Direct Delivery Recently, Joint Daily Boil launched a waterless seafood pot set meal (from $428/two; from $598/four). Seafood includes yama crab, prawns, 600, sand white clams, razor clams, Dalian abalone, geoduck, etc. All seafood is washed and sliced. After delivery to home, just cook according to the instructions to enjoy the seafood meal easily.
Image source: Internet
- soup direct delivery: 24-hour home soup
There are about 10-11 selected stew soups available every day (from $58) and a variety of flower gel stew soup series (from $68). It can be stewed for four hours, nourishes yin and nourishes the skin, and is very popular with girls. The biggest selling point of direct soup delivery is that you can order soup 24 hours a day. If you spend $200, you will be given soup to your door. If you want to be a midnight snack, you will be given to you. There is also a live kitchen broadcast on the APP, which is enough gimmicks.
Image source: Internet
- E Duzi: Takeout area has discounts
Hong Kong media "Hong Kong 01" launched a takeout self-pickup function called "e Duzi" on August 1, 2018, providing diversified takeout food services, including takeout self-pickup, takeout delivery, scanning code ordering and gathering meal pickup, etc. It orders takeout self-pickup in more than 1,800 restaurants in Hong Kong, with discounts as low as half price. No minimum consumption is required, you can place an order whether it is $10 drinks or $8 skewers of fish eggs. "e-duzi" has exclusive discounts from time to time, such as a $8 food discount in Hong Kong, 10 meals for free, etc.
