On October 13, the "Ziyu Snacks Restaurant" pop-up store , which was jointly created by rebate network and Laiyifen in Shanghai Global Port , and the popularity of the company continued to be full of popularity. The entire pop-up store scene was set in the Three Kingdoms period. In the antique environment, the "God-Teller" dressed in Taoist suits, the "Yizai Family" dolls of the popular anime " Super Yizai ", and the Internet celebrity Coser of Hero Interactive Entertainment, etc., all traveled through time and space. In the multi-dimensional space-time scenes and interactive entertainment, customers were deeply immersed in the preferential life philosophy of the rebate network, Laiyifen products, and live live fighting of the super killing of the Chinese animation mobile game....
rebate network x Laiyifen x Hero Interactive Entertainment Cross-border pop-up stores jointly detonated the
pop-up store (Pop-up The concept of Store originated from the overseas retail industry. It has built temporary stores in vacant areas of commercial real estate, especially sought after by the fashion industry. It has now become a new business model that combines creative marketing models with retail stores. This time, the three big bosses joined forces to create "cases", Rebate Network, Laiyifen, and Hero Entertainment, creating the most popular marketing method - "pop-up store + cross-border joint". As the largest e-commerce shopping guide platform in China,
rebate network has been established for 12 years and has more than 170 million registered users, providing merchants with rebate services for online and offline consumption. Lai Yifen, a "snack tycoon" with nearly 2,700 offline stores and accumulated consumption of more than 500 million, is now in the process of new retail re-targeting offline stores. Another big surprise of the event was the addition of the "Super Killing Apocalypse" of the Chinese animation mobile game of Hero Interactive Entertainment. The addition of the game added the "magic of flirting with customers to the entire pop-up store.
"Ziyu Snacks Restaurant" pop-up store has the gene of "fun + fashion" and has continuously attracted a lot of media attention. It is a demonstration of the saying circulating in the industry: "A good pop-up store has the effect of Juke being rated by the industry as equivalent to 1 IP exhibition, 2 cinemas or 6 chain catering. "
From VR pop-up store to offline, providing immersive experience throughout the process
Before the offline pop-up store was opened, the rebate network also launched the VR of "Ziyu Snacks Restaurant" online The pop-up store has designed an unprecedented "brain-smart" "store" for Laiyifen in the antique virtual world. Relying on the platform's nearly 200 million user base and powerful precise marketing capabilities, it creates mysterious traffic diversion for offline pop-up stores. Customers "scan the code" on site and also divert online traffic, effectively improving the efficiency of Laiyifen's online traffic diversion and reducing traffic costs.
is on site, and the museum is divided into game area, puzzle solving area, and lucky bag area. Customers carry Laiyifen's ancient bamboo basket and small sack, shuttle through the "Super Killing Apocalypse" game mutual projection screen, and pass through the full I have had the addiction to traveling through time. The answer area is to answer the largest customer flow, and customers draw lots to solve the problem. The "famous masters of the Three Kingdoms" played by various celebrity products in Yifen - "Chestnuts, duck necks, pine nuts, and Chinese torreya..." have appeared on the stage to answer questions such as "successful love, promotion and salary increase, happy life, and progress in learning". The answer area frequently exposes the golden sentences of "small snacks and big philosophy", allowing customers to experience and get a happy feeling in the game.
At present, the trend of online and offline integration is constantly accelerating and new business forms are surging, and relevant data shows that 2016 From 2020 to 2020, the number of stores will grow from 570 to more than 3,000. Pop-up stores attract young customers, focus on experience and interaction. Through the pop-up store model, users can participate in brand activities, enhance brand stickiness, and inject new marketing vitality into the retail industry.
As the largest e-commerce shopping guide in China for 12 years, the rebate network insists on the dual-driven business model of online and offline + 360-degree full-scene rebate, opening up the real-life contacts in the online consumption platform and offline shopping environment, and innovating the way of immersive entertainment to promote brands, bringing users a better experience, and providing millions of consumers with richer and better products and services in the future.
