It’s the end of the year again, and festivals are gathering.
The annual "Double Egg Festival" came to Chongqing two days ago.
According to international practice, these blockbusters of
should be staged throughout Chongqing.
"The Decisive Battle of Jiefangbei Pedestrian Street",
"Horror Guanyin Bridge",
"King of the King of Blocking 2019",
"Charlotte's Trouble Hotel No Available Room"
...
can be said to be a super luxurious and heavily-funded production drama of the year!
But some netizens complained that
"It's all about other people's liveliness, and Chongqing people have nothing."
↓↓↓
Chongqing Festival implements traffic control
this year's Double Day and New Year's Day eve, in Chongqing's magic 8D, it brings new tests to navigation.
On December 20, Chongqing Rail Transit issued an announcement that starting from December 24, on Christmas Eve, Christmas and New Year's Day, Chongqing's main city business district will implement traffic control and public security control, 94 bus routes and station adjustments, and some light rail station trains will not stop.
In addition to traffic restrictions, the mall will also close 1 hour in advance. Parents who take their children to play cannot bring hydrogen balloons into the controlled area. At the same time, shooting with drones is not allowed.
However, some netizens found that in order to provide public transportation services to citizens during festivals, the practices of many cities are completely opposite to Chongqing. Cities such as Shenzhen, Shanghai, and Shenyang have also extended the subway collection time to make citizens feel at ease and "happy"!
(Shenzhen subway extended operation time)
(Shanghai rail transit delayed operation)
(Shenyang subway delayed operation)
(Chengdu subway delayed operation)
(Chengdu subway delayed operation)
Take Chengdu next door as an example. On Christmas Eve, all lines of Chengdu subway will delay the collection time of the last bus, and each line will be delayed from 50 to 60 minutes. At the same time, for key stations such as Chunxi Road, , Tianfu Square, and Renmin North Road, Chengdu Metro also "tailored" passenger transport organization and refine measures, and takes measures such as adding ticket sales points, adding security check machines, and flexibly adjusting the direction of gates or escalators according to changes in passenger flow to improve the efficiency of passenger entry and exit.
So, isn’t the night view in Chongqing beautiful? Or is the food not delicious? Such a rare festival cannot allow Chongqing people to "walk"?
Festivals are risky, carnivals should be cautious
In the new round of consumption promotion policies issued by various places this year, the term " night economy " frequently appears: Beijing has issued 13 measures to build a "night capital"; Tianjin has built a night economic belt around the Haihe River; Guangzhou City claims to build a batch of night economic clusters...
"night economy" has become a new growth point to drive urban consumption, and the night flow of people on holidays is undoubtedly a strong boost to the growth of the "night economy". However, regarding the traffic control of the coming festivals, some netizens began to complain: Chongqing’s publicity to create a “night economy”, which now seems to be a slap in the face!
In fact, Chongqing is not not playing the "night economy" card, but it is necessary to play this card "steadily"!
December 31, 2014 at 23:35, the New Year's Eve event was held. As many tourists and citizens gathered at Shanghai Bund to welcome the New Year, Shanghai Huangpu District Bund Chenyi Plaza in the southeast corner of Shanghai Huangpu District Bund falls at the bottom of the pedestrian ladder leading to the Huangpu River viewing platform, which then caused many people to fall and overlap, causing crowded stampede incidents, killing 36 people and injuring 49 people.
Similarly, stampede incidents have occurred in various places during past holidays.
· On the evening of December 31, 1992, people came to Lan Kwai Fong, Hong Kong to celebrate the New Year. In the early morning of January 1, the crowd lost control and a stampede occurred, resulting in 21 people being trampled to death and 63 being injured.
· In 2001, Shaanxi held an ancient temple fair in Huashan Tourism Storm Area. When the people who were attending the temple fair passed a 28-meter-long culvert between Yuquan Courtyard in Huashan and Xishan Gate, they were suffering from large crowds in both directions and no lighting facilities were installed as required, which made them poor visibility and crowded with each other, causing trampling, resulting in 16 deaths and 6 injuries.
·On the evening of February 5, 2004, a stampede occurred at Lantern Festival Lantern Festival in Miyun County, Beijing, killing 37 people and injuring 37 people.
In this way, accidents caused by large traffic and disorderly order continue to occur. Before playing the card of "night economy", Chongqing only puts the safety of citizens first and celebrates the festival rationally.
Chongqing's "night economy" development is at the right time
However, Chongqing implements traffic control during holidays, limiting the traffic flow in the business district at night, which also shows Chongqing's confidence in the night economy from the side.
Recently, Tencent and Outlook Think Tank released the "China Urban Night Economy Influence Report (2019)", among which Chongqing ranked first in the "Top Ten Night Economy Influence Cities" in 2019. In the recent report of Chongqing’s economic work conference, it shows that the “night economy” has great potential to drive consumption, and more than 2/3 of Chongqing’s catering turnover is realized at night.
In fact, in order to expand the influence of Chongqing's night economy, more than 40 night market cultural festivals were held in 2019 in 27 cities in Chongqing, including Shapingba District Chaoxiangqi City Carnival, 2019 Wanzhou Chongqing Beer Festival, etc. The city has 33 municipal night market blocks and 12 municipal night market blocks are under construction.
According to incomplete statistics, the 2019 Chongqing Night Market Cultural Festival collaborated with 22 districts and counties to hold 47 theme activities, and the night market districts in the city actively participated, attracting more than 30,000 night market merchants in the city to participate. The cumulative consumption of online and offline was 8.1 billion yuan, driving a year-on-year increase of sales revenue by 35%.
However, although Chongqing's "night economy" has gradually gotten rid of the traditional business formats that were mainly catering, shopping and leisure in recent years, and the proportion of cultural and entertainment has shown a rapid increase, the content needs to be further enriched and lacks characteristics.
In the future, Chongqing should extend the opening hours of public cultural facilities such as museums, art galleries, and memorial halls, so that "night culture" will become a new focus of the "night economy". Further upgrade the two river tour products, extend the cruise routes, enrich the tourist wharfs, and make it an iconic brand like the Qinhuai River in Nanjing; to create brand tourism performance projects, we must plan, package and create a number of characteristic cultural, tourism and sports integration projects, so that "one drama", "one competition" and "one exhibition" become the reasons for tourists to stay.
Edit: god.
