Face-loving Chinese support most so-called luxury brands!
Chinese people have been keen on face and pomp since ancient times, especially now, with the continuous growth of my country's economic strength and the continuous improvement of people's material living conditions, many people in our country have increasingly strong demand for luxury goods.
Nowadays, in order to meet the demands of Chinese consumers for various luxury goods, the products developed by Hermes in the Chinese market are becoming more and more diverse.
Just recently, Hermes launched a bicycle in China with a price of up to 165,000 yuan, which has sparked heated discussions in public opinion.
But what many people didn’t expect was that this Hermes bicycle, which costs up to 165,000 yuan, was sold out once it was released in the Chinese market!
In this regard, some Hermes customer service stated that there is no inventory of this bicycle in mainland China for the time being, but it will be shipped from France in the future.
Faced with this situation, many netizens said: I really don’t know that there are too many rich people in China? Or are there too many fools?
1
What bicycle should be sold for 165,000 yuan?
According to information previously released by Hermes official website, this bicycle is named "Odyssee Terre Duty-Loading Small Bicycle". The bicycle is 154.6 cm long, 58 cm wide, and weighs 14 kg.
Although this Hermes bicycle is amazing in price, if you look at its introduction, you will find that it is still a bicycle in the final analysis and nothing special.
According to the description, this mechanical bicycle is made of ash , aluminum and Spad leather. The handle and cushion bracket are equipped with headlights, the front side is decorated with series of logo glazed badges, and the cushion is decorated with hot stamping words "Hermes Paris". The bicycle is equipped with a car basket in front and rear, which supports 4-speed adjustment.
As a result, the news that the bicycle was sold out has caused many netizens to complain as soon as it broke out. Many netizens said that they really can't understand the world of rich people and spent the money to buy a bicycle.
In addition, netizens said that in which occasion can you ride such an expensive bicycle? Are you not afraid of losing it when you put it outside?
2
The best money for Chinese people? China has become the largest luxury consumer!
According to data, the total sales of the global luxury goods market in 2017 reached 262 billion euros (about 2 trillion yuan), of which 32% came from Chinese consumers, accounting for the highest proportion of all countries and regions, with the United States (22%) and Europe (18%) ranked second and third respectively.
This means that China has now become the largest luxury consumer in the world. It is precisely for this reason that many foreign luxury brands now list China as the most important market.
According to reports from relevant media, 280 luxury goods companies around the world have focused on the Chinese market and opened a large number of specialty stores in China.
The largest market for Hermès, the world-class luxury brand, is also China. Even in the first half of this year, many domestic cities were affected by the epidemic, Hermes still showed strong growth in the Chinese market.
According to the financial data of Hermes in the first quarter of fiscal year 2022 (as of March 31) released by Hermes in April this year, Hermes' total sales during the financial report period reached 2.765 billion euros, an increase of 33% based on the current exchange rate and a growth of 27% based on the fixed exchange rate (the following data are all calculated at fixed exchange rates), which is much higher than the industry's expected organic growth of 15%.
For this impressive financial report, Eric du Halgouet, Executive Vice President of Finance at Hermes Group, also mentioned the Chinese market specifically in an analyst conference call and said that the Chinese market had a strong start in the 2022 fiscal year, and the fundamentals of the Chinese market are outstanding.
In addition, there are also analysts that Chinese consumers support Hermes far more than a single Chinese market. The analysis pointed out that based on actual situations, Hermes' revenue in , Asia-Pacific region, except Japan, is mainly contributed by Chinese consumers.
Indeed, with the rise of the purchasing agent industry, more and more Chinese consumers choose to buy luxury goods through purchasing agents.
Thanks to the performance of the Chinese market beyond expectations, Hermes, which has always been cautious, continues to open an expansion model in the Chinese market under the epidemic. According to reports from relevant media, Hermès' first store in Henan was opened in Zhengzhou at the end of March this year. Almost all the goods in the store were sold out on the day of opening, which attracted widespread attention.
3
Compared with Chinese consumers who have to buy luxury goods for a month when eating steamed buns, rich people abroad choose to buy fake luxury goods!
As the main group of luxury goods consumption, you must have such female friends around you. They live a difficult life, but they often spend a month or more months' salary just to buy a luxury bag or other products. Such situations as
are particularly common in China. But a recent survey showed that many truly rich people abroad, that is, people who can afford luxury goods, also like to buy luxury brands, but they disdain to buy expensive genuine luxury goods, but instead replace them with fake goods!
Report shows that the New York magazine The Cut discovered a community of Reddit, which is mainly composed of millennial female consumers in May this year, and interviewed several members.
After investigation, they found that the truly wealthy New York female consumers are actually one of the main consumer groups for counterfeit luxury goods! Among them are not only CEOs of large companies, venture capitalists, and even diplomats.
According to the respondents, they often only need to pay 1% to 10% of the genuine product to buy the luxury goods they like. Although these luxury goods are all high imitations, most people cannot see them. Even if others see them, they do not care about other people's eyes.
One of the respondents said, "If you work hard for money, you don't want to spend it on stupid things. Especially in New York, the rich will only use their money to do more interesting things, such as cryptocurrency and the cultivation of future generations."
So, how do you think about buying luxury goods?
