Luxury packaging boxes can also be bought and sold, and whether or not there is packaging is also related to the circulation price of luxury goods in the second-hand market. Recently, a Beijing Business Daily reporter found that Xianyu App has a large number of luxury goods packaging for sale. The Hermes Birkin large-sized full-package box can be sold for 800 yuan, and the Patek Philippe leather storage watch bag plus international postage directly exceeds 1,000 yuan. Some practitioners bluntly said: In the second-hand market, the maximum price difference between luxury goods with full packaging can reach 300,000 yuan. Not only are individuals selling luxury goods packaging, but there are also "professional users" who publish information about "please ask their peers to pack and take it away". The packaging and modification style has made merchants selling modification tools earn more than 10,000 yuan a month. It can be seen that the packaging that consumers throw away casually has become a business opportunity for a small number of people in the secondary market.
Hermes packaging box can be sold for 800 yuan! How to deal with the LV and Gucci packaging bags in your hands? These packaging bags you throw away as scrap can be sold on Xianyu for 200 yuan. Recently, a Beijing Business Daily reporter browsed the Xianyu App and found that there are many merchants selling luxury packaging bags. Roughly speaking, there are about 40 people selling LV packaging bags. Similarly, some sellers are selling packaging bags from other luxury brands such as Gucci, Chanel .
The higher the price of luxury goods itself, the corresponding packaging price will also increase, even up to 1,000 yuan. For example, the Hermes Birkin large-sized full-package box is priced at around 800 yuan on the Xianyu App; the Patek Philippe leather storage watch bag is priced at 880 yuan, plus the international postage is 300 yuan on the payout, and the total price is directly over 1,000 yuan.
has transformed from "scrap" to "value goods", and the transaction volume of luxury packaging boxes is quite considerable. The attention of some packaging bags is even higher than that of luxury goods itself. A seller hung LV dust bags on Xianyu have been viewed nearly 2,000 times, but the above seller has only 200+ views of LV shoes on the same period.
was originally a packaging bag that consumers discarded, but now it can be sold at a good price, and some even make a living by it. A merchant on Xianyu that specializes in selling genuine luxury packaging bags was the day after the Beijing Business Daily reporter asked about the price of one of the luxury packaging bags, the product was "sold". The merchant also said that "someone has paid." The evaluation page of the above merchants shows that in April and May 2022, there were 40 transaction completion records.
The owner of the LV discussion circle of a certain platform, Xiao Li (pseudonym), often sells some idle luxury goods packaging, "mainly because of personal buyers, the luxury goods bought from purchasing agents are not packaged, so they need to buy genuine packaging and then give it to others. Some people buy it for renovation and reuse. Some people want to resell luxury goods, and it will be better to sell them with full packaging and then sell them."
In addition to individual buyers, there are also merchants who "buy in batches", and recycling business between peers is also common. On Xianyu, there are sellers notes such as "Please pack and take it away" and "Package can be given the lowest price". The so-called packaging refers to the buyer purchasing multiple packaging of the same specification from the seller at one time. The peers here are businesses that buy and sell luxury goods packaging in batches. One of the sellers sells the LV 26cm×26cm×2.5cm packaging box, the original price is 70 yuan each. If you buy 10 packs together, the buyer's purchase price is 60 yuan each.
"Some people buy and some sell, and some people recycle it. Now luxury packaging bags have formed an industrial chain. The form of packaging and acquisition and reselling is generally people who specialize in luxury business. They have a wide customer base." Xiao Li told a reporter from Beijing Business Daily.
No packaging is 7,000 yuan less. Analysts: Luxury goods without packaging are not complete
Luxury goods packaging in the second-hand market is related to high demands, especially in second-hand luxury goods transactions, whether there is packaging and warranty cards, etc., directly affect the transaction price of the luxury goods themselves.
Beijing Business Daily reporter tried to sell Hermes Birkin30 black gold handbags on Fat Tiger App. After choosing 99 new and choosing a full set of packaging with invoices, boxes, dust bags, and identity cards, the estimated price is 62,800 yuan. When the same bag has the same color and other conditions remain unchanged, it is only changed to "no packaging", its estimated price is 61,600 yuan, a difference of 1,200 yuan.
As the price of luxury goods itself increases, the full set of packaging has become more valuable. For example, the Patek Philippe model 4936R-001 watch, the estimated price of 99 new without any packaging is 168,000 yuan, but the price of the same style 99 new with a full set of packaging is as high as 175,000 yuan, a difference of 7,000 yuan.
Fat Tiger identification relevant person in charge explained that luxury goods packaging will increase the value of the goods themselves, especially high-priced goods, such as high-priced watches, jewelry, luggage and bags. "For high-end watches with a value of one million, there is a clear difference in recycling prices whether there is a full set of packaging. The smallest difference is 100 yuan, and the maximum difference may reach about 300,000 yuan."
Why is there a significant price difference between luxury goods or not? Xiao Hei (pseudonym), who is engaged in luxury goods identification, explained, "The identification of luxury goods is mainly concentrated on the luxury goods itself, but there are also some appraisal points on the packaging, such as the printing process of LOGO on the packaging, and brands will regularly change the packaging style and details." The relevant person in charge of
Fat Tiger identification said, "The difference occurs in core accessories, such as the insurance card and original film of high-end watches. Once it is missing, the counter may not accept after-sales service, and the uninsured card cannot prove the clear year of the product."
In addition to identification needs, the complete packaging of luxury goods is also one of the reflections of brand value. "Luxury packaging itself is a luxury product, and it also has a high cost. Luxury packaging is an indispensable part of luxury goods. Luxury goods without packaging are not complete." said Zhou Ting, director of the Yaoke Research Institute, , "In addition, there are many cases where luxury goods are used to give gifts. Gifts must be fully packaged. Complete packaging can also eliminate the traces that gifts are obtained from the second-hand market."
Zhou Ting pointed out that the high value of luxury goods packaging in the second-hand market is also related to the rapid development and huge potential of China's second-hand luxury market. According to iResearch Consulting data, in 2016, the market size of China's idle high-end consumer goods retail industry was 16.2 billion yuan, rising to 51 billion yuan in 2020. By 2025, the market size of the industry is expected to reach 208 billion yuan. A set of
modification tools costs 80 yuan, and the monthly sales of more than 400 orders
luxury packaging bags seem to be more than that. Recently, the popularity of luxury packaging bag transformation has not diminished. On many social media such as Xiaohongshu, , Douyin, , and many other bloggers have received much attention in videos of transforming big-name packaging bags. One of the related videos in Douyin has received as many likes as 450,000; there are more than 1,200 blog posts related to packaging bag transformation in Xiaohongshu.
's enthusiasm for the transformation of luxury packaging bags has also driven the development of related industries. There are more and more merchants selling materials for transforming big-name packaging bags on Taobao. Commonly sold materials include hand straps, bottom reinforcement pieces, buckle accessories, screws, etc. The price of a set (excluding luxury packaging bags) is around 80 yuan, and one of the top-ranked merchants has a monthly sales of more than 400 yuan. According to relevant practitioners, the cost of such a set of accessories plus postage is basically less than 20 yuan. Excluding the above-mentioned accessories set, you will earn 24,000 yuan in one month.
Luxury packaging bags can trigger the development of related products, ultimately because the packaging bags themselves are valuable. "Every link in the production and sales of luxury goods has its own value, and luxury goods packaging will also change according to the product style every year, with a high 'playability'. If it were a packaging of an ordinary brand, the attention would be greatly reduced." , the initiator of the Fashion Transparency Innovation Center, Yang Dayun , believes.
For example, starting from 2021, luxury brand BV has changed the entire product packaging bag from the previous black and gold to bright green color, which echoes its products with green as the main color, and has also become a popular product in the transformation of big-name handbags. The co-branded product of Gucci and Doraemon also uses packaging bags printed with Doraemon patterns, which are also the favorites in handbag transformation.
In addition, Yang Dayun pointed out that "renovation of luxury packaging also reflects consumers' concept of making luxury entertainment, using luxury goods to tell stories and innovate. Such behaviors are also likely to attract attention on social media and create a trend of following trends, and will also adapt to sales merchants that produce related accessories."
Zhou Ting believes that "the chain development of the luxury packaging industry also shows that luxury brands are affecting people's lives on multiple levels. More people have demands and desires for luxury brand consumption, and luxury brands have greater room for development."
Beijing Business Daily reporter Zhao Shu Comment Lin Yuwei
