On May 19, Korean star Kim Jong Kook participated in the PLABEAU TOUCH Natural Plasma Beauty event held in Harbour City, Hong Kong. The event attracted countless Kim Jong Kook fans to participate. At the event, Kim Jong Kook announced that he would join hands with the world's first high-speed particle portable beauty machine PLABEAU, which officially entered the Secoo mall.
Asia's largest boutique lifestyle platform Seco (NASDAQ: SECO), will become the exclusive online sales platform of PLABEAU, jointly create a natural and beautiful face for consumers to enjoy the beauty of the world.
As the PLABEAU beauty machine endorsed by Kim Jong Kook and loved by many Korean-style first-line stars, it will currently sell two-color second-generation PLABEAU S1 and 18K golden second-generation PLABEAU S1 in China. It has six major active skin effects: hydrophilic effect, collagen self-generating, wrinkle removal and pattern reduction, whitening and radiant, sterilization and soothing, and deep essence. Kim Jong Kook said at the event that Secoo is very happy to become the exclusive online sales platform of PLABEAU. As the only listed luxury e-commerce company in the world, Secoo is currently the online platform for the largest number of direct luxury brands in China. Through this cooperation, it hopes to bring this powerful product to Chinese consumers, help them have natural and beautiful faces and enjoy a boutique life.
This powerful PLABEAU skin beauty device not only combines plasma technology, but also completes clinical dermatology science tests in South Korea and passes the Korean skin improvement effect measurement, thus finally obtaining the safe trademark for the treatment of allergic dermatitis issued by the Korean Korean Allergic Dermatitis Association. As a certified product, PLABEAU is a good improvement on various skin problems and helps the skin restore healthy brilliance.
, a skin management tool commonly used by Korean celebrities, is well-known to people. It recently appeared on Korean variety show "Running man", and its debut on this show once again proves the popularity of the product.
PLABEAU teamed up with Secoo to create beautiful faces to create a boutique life
Recently, UBS Wealth Management released a report pointing out that driven by China's high-end consumption, the annual growth rate of global luxury goods sales is expected to reach about 10% in the next few years, and China has developed into the world's largest source of luxury goods consumers. This time, PLABEAU chose to exclusively settle in Secoo Mall, but did not enter other e-commerce platforms because Secoo has been deeply engaged in the luxury vertical field for ten years since its establishment in 2008. It is the only listed luxury e-commerce company in the world and the online platform with the largest number of direct luxury brands in China.
According to third-party data, Secoo has the largest market share in the high-end online market in China and Asia (25.3%/15.4%, the data comes from Frost Sullivan, an internationally renowned research institution), with 18.7 million high-end users. In terms of commercial cooperation, Secoo adheres to the direct brand signing and overseas direct procurement model, and has a series of luxury goods identification standards recognized by the state and industry, which can ensure that the products are 100% authentic, build extremely high industry barriers, and provide trust guarantees for brands and consumers.
At present, Secouver involves the main businesses of luxury goods online sales, luxury goods offline experience clubs, luxury goods appraisal, maintenance services, etc. In terms of brand cooperation, it cooperates with more than 3,000 high-end brands and gathers more than 300,000 products from around the world, including more than 100 international hard luxury brands such as VERSACE Versace, Ferragamo, Tod's, Lanvin, Roger Vivier, Armani, and other core categories. In addition, the online and offline omni-channel sales service system built by Secoo over the years also provides a solid foundation for brand cooperation and is an ideal platform for luxury goods to extend online.
In the long run, Secoo will continue to rely on the fashionable and quality brand tone, personalized scene-based shopping experience, and global fashion touch covering all categories to accurately capture and meet the shopping needs of more users, bring unexpected shopping surprises to 18.7 million members, provide the brand with the best sales service platform, and create a high-quality boutique lifestyle in all aspects.
