Qianjiang Evening News·Hourily News Reporter Zhu Yao
"Note 'Make a friend', and give me a secret code, and there are discounts." Less than 8 o'clock in the evening, the Luo Yonghao 's Taobao live debut has quietly attracted 2.7 million people to watch. When the Lao Luo , who was wearing a slim black shirt, appeared in the live broadcast room with a familiar image, netizens called out "Make a friend".
In the live broadcast room of Li Jiaqi , cosmetic products such as essence oils, facial creams, eye creams, base makeup, sunscreen, etc. have been divided according to categories. Before 7:30 pm, amid Li Jiaqi's introduction, the live broadcast room exceeded 10 million, and netizens first entered the atmosphere of pre-sales of Double 11.
Live Room Screenshot
In netizens’ expectations of “buy, buy, buy”, pre-sale will be officially launched at 8:00 tonight (October 24th) at 8:00, 2022 Tmall Double 11. On Double 11 this year, what kind of products are contained in your shopping cart? Another Double 11 session, what new changes will be there?
"Don't stay up late" Double 11, constantly upgrade the service experience
"After dinner, you can prepare to get up, buy early and go to bed early." Compared to the embarrassment of waiting until midnight in previous years to place an order, Xiao Cheng, a girl from Hangzhou, has already added an extra set of masks to the shopping cart with the hot atmosphere in the live broadcast room. "Did you find it? The shopping cart has become a super shopping cart!"
has an interesting change this year. After learning that 10 million people received the reminder that "the shopping cart is full" every day, the product manager upgraded the maximum number of babies that can be loaded in Taobao shopping carts from 120 to 300 on the eve of Double 11. More importantly, the "super shopping cart" with a capacity of more than 2 times can also give discounts to the baby.
Qianjiang Evening News·Houri News reporter learned that on this year's Double 11, 17 million products were collectively discounted, 50 yuan off for every 300 yuan spent across stores, and 88VIP members received a large coupon of 820 yuan, and more "changes" and "unchanges" centered on consumer experience.
"The most intuitive feeling is not staying up late." This Double 11, not only is the pre-sale at 8 pm, but the two waves officially started buying at 8 pm on October 31 and 8 pm on November 10, respectively. Some netizens left a message: "The final payment has become eight people late."
"Will buying early be expensive?" "What if the price is reduced?"... For the concerns of consumers, this year Tmall will "full price protection" for Double 11 products, and the price guarantee period will be extended from 15 days in previous years to 27 days. If you buy expensive, you will refund the difference with one click. Netizens who collected orders for full reduction were also surprised to find that Taobao has added the "multi-address ordering" function, which means that when consumers pay an order, they can send the goods inside to different addresses.
It is understood that for the upgrade of consumer experience, many technological upgrades have been made this year on Double 11, including multi-address ordering, shopping cart expansion, Pailitao, etc., and have also made many innovative attempts in content and interaction.
.29 million global brands participated in Double 11, bringing more warmth, kindness, and greenness
In addition to buying, this year, Tmall Double 11 will also have more warmth and kindness, from the promotional nodes of consumption and stockpiling to a container of more possibilities, see more groups, and pay attention to more beautiful good intentions.
"This year's Tmall Double 11 is the most diverse Double 11 with the richest and most diverse roles in the whole society." Chuxue, president of Tmall Industry Development and Operation Center of Alibaba Taobao, revealed that from the first Double 11, there were only 27 merchants registering for the first Double 11 to the 14th Double 11 this year, a total of 290,000 brands from all over the world participated, and millions of industrial belt merchants and small and medium-sized entrepreneurs participated.
He said that currently on Tmall, 42 brands have more than 10 million members and 600 brands have more than 1 million members. Among them, the transaction volume brought by most brand members exceeds 40% of its total transaction volume.
Alibaba’s domestic digital business sector president Dai Shan also specifically mentioned: “This year, Tmall will do more to present more warmth, kindness and greenness."
During this year's Double 11, Taobao and Tmall issued an initiative for farmers, hoping that each Taobao live broadcast room can help the countryside bring more agricultural products, so that more vegetables and fruits in the fields will be sold, and that farmers' pockets will be bulging more than usual; for the post-00s, a "special special session for college students" was set up, hoping that more post-00s merchants will be discovered and seen; for the elderly, Tmall and merchants will launch the "Yellow Handrail Plan" together to give 50,000 elderly people living alone and install anti-fall armrests in the bathroom.
At the same time, this Double 11 is expected to be the most diverse and diverse role of the whole society: new anchors, time-honored brands, young entrepreneurs, overseas brands, industrial belts, and even orchard farms and ranch fishery will join.
Dai Shan said, "This year's Double 11 will witness the vitality of China's consumption, the vitality of entrepreneurs, the imagination of digital business, and the tenacity of physical manufacturing. ”
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