Fans are the moat of celebrity artists, so some simple fan organizations are gladiators when celebrity artists’ rights are damaged! Especially when celebrity artists are bullied by agency companies, fans often make tough counterattacks to cheer for celebrity artists. On August 16, something like this happened in South Korea. The MAMAMOO fan club issued a statement to boycott the activities organized by the MAMAMOO agency RBW. What happened?
htmlOn August 9, RBW Entertainment, a brokerage company to which MAMAMOO announced on its official social platform account that all MAMAMOO's materials and promotional materials will be handed over to the company's official account in the future. The statement pointed out that MAMAMOO's future promotional trailers, exciting highlights and music MVs will be uploaded to the official account of RBW Entertainment, while the behind-the-scenes behind-the-scenes content of the group members and other original artist content will be uploaded to the artist's own social account. As soon as the
message came out, it caused strong dissatisfaction among MAMAMOO fans. Because RBW's behavior is equivalent to giving up the promotional channel that belongs to MAMAMOO, and it also conveys to the outside world that MAMAMOO is about to disband and the sun sets. A large number of MAMAMOO fans believe that RBW's move is to squeeze the value of MAMAMOO to drain and transfusion blood to the company and newcomers, saying that RBW's move is shameless and completely ignores the impact on MAMAMOO.
Then, a large number of MAMAMOO fans began to oppose the decision of RBW Entertainment and began to declare war on RBW Entertainment. On August 12, the MAMAMOO Fan Club issued a statement: "In the few days after RBW Entertainment issued the statement, we have given them feedback through email, fax, phone number, etc., but we have not received any response from RBW Entertainment. Therefore, the MAMAMOO Fan Club decided to boycott the MAMAMOO concert originally scheduled to be held on August 28, 2021."
August 16, after internal voting by the fan club, more than half of the people supported the boycott event. Subsequently, the MAMAMOO fan club issued a statement to officially launch a boycott of RBW Entertainment, and said that it will no longer tolerate the shameless consumption of RBW Entertainment. You do not consider the future of MAMAMOO, let’s do it! In addition, MAMAMOO Fan Club also stated that their purpose is not to boycott the MAMAMOO concert, and if RBW withdraws the relevant decision, their boycott will end immediately.
In fact, RBW's move may be related to Huiren's job change. MAMAMOO has been in the army for 7 years, and according to relevant South Korean laws, the agency contract has been signed for up to 7 years, so this is one of the reasons why many Korean girl groups are difficult to last. In the renewal of MAMAMOO this year, Minxing, Songle and Huasha chose to renew their contracts with their old boss, while Huiren chose to change jobs!
also on August 9, Korean media reported that Huiren and THE L1VE signed a new brokerage contract. At such a subtle point in time, no one believed it was a coincidence. In fact, it is not difficult to understand RBW's behavior. Although it is said to be a friendly breakup with Huiren on the surface, it is not difficult to see through the actions that BRW Entertainment is still very angry about Huiren's job change, so BRW Entertainment does not want to give her any help in her career.
As the lead singer of MAMAMOO, Huiren's strength and popularity are unquestionable. This will result in the greatest benefit to Huiren if it is promoted through the original exclusive social account unilaterally. However, if transferred to the company's official social account for promotion, it will benefit the company and Minxing, Songle, Huasha, and other artists under it. After all, my own base camp is of course my own children’s homes. Moreover, BRW’s statement that he would hand over original content such as MAMAMOO’s personal behind-the-scenes behind-the-scenes behind-the-scenes footage to them to run alone is also a very ruthless move. When seeing the promotional highlights on Huiren, will he go to the official RBW Entertainment account to watch the full version?
Actually, from the perspective of a company operator, RBW Entertainment has no problem with its behavior. The blood of capital is cold, and they only consider profits. The behavior of fans is also understandable. After all, things that can be understood by a simple channel have become complicated now, and the transmitted dissolution idea is serious, which is really a bit ruthless for their previous efforts to the MAMAMOO group.What do you think about this? Welcome to leave a message routine ~
