When it comes to energy drinks, the first thing most people think of is " Red Bull ". This beverage brand that has been working in the Chinese market for decades has long been famous in functional beverages, occupying an advantageous market in a category. But the more popular the product is, the higher the possibility of being "counterfeited". No wonder sometimes I buy "Red Bull" drinks with different tastes.
Because I often stay up late, I often buy Red Bull drinks to refresh myself. I found that the price fluctuates greatly. The normal retail price of Red Bull is 6 yuan per can, sometimes it can be bought for 4 yuan, and sometimes it is almost 5 yuan per bottle after discount. After comparing Red Bull of different prices, I found that there are really different. There are 3 types of gold cans of Red Bull drinks that can be seen on the market in (not mention low imitation copycats), namely:
Red Bull® Annai Ji Beverage, Red Bull® Vitamin Flavored Beverage, Red Bull Vitamin Functional Beverage, and are from two manufacturers. The first two are from authorized production by "Tiansi Pharmaceutical Health Co., Ltd.", and the latter comes from another company. After checking some relevant information, I found that there are indeed problems. The relationship is very complicated, involving some things that were previously joint ventures and authorized. , but this "Red Bull Vitamin Functional Beverage" is now unauthorized. Tiansi Group also sued for this and finally clarified that the Red Bull trademark belongs to Tiansi Group. Currently, this infringing product is also being hit.
Red Bull series drinks were indeed born in the Tensi Group in Thailand. They are the founder and owner of the Red Bull brand and the "Red Bull" trademark. The Red Bull drinks they produce must be genuine, with a retail price of about 6 yuan per can. The other is currently in an unauthorized state.
When purchasing Red Bull drinks, when encountering these three situations, don’t buy them no matter how cheap they are. Don’t be greedy for small gains and suffer big losses.
1. If you are not a regular company, don’t buy
. You can see that there are two circles on the bottle. The Red Bull lettering in the inner circle also has the tcp logo, and the outer circle says "Tiansi Pharmaceutical Healthcare Co., Ltd. is a legal holder of the "Red Bull" series trademark in China and other countries and regions." If you drink the authorized authentic Red Bull, you have to see if there is such a logo.
2, taurine , if the content is insufficient, don't buy
taurine is the essence of this functional beverage. The nutritional content list of Tiansi Group is marked per 100 milliliters. The taurine contained in Red Bull® vitamin-flavored beverages is 55 mg, and the taurine contained in Red Bull® Annegi beverages is about 190 mg. Therefore, when buying Red Bull beverages, you must first check the content of taurine.
3. If the price is wrong, don’t buy
Red Bull’s price is implemented at a unified price. The selling price is generally relatively stable. The retail price is mostly between 5-6 yuan, which remains unchanged all year round. The prices of counterfeit or counterfeit goods are very unstable. Some low-end "counterfeit goods" can even be bought for two or three yuan. Such "functional beverages" are not worth buying. Not only are they useless, but they may also affect health after drinking them. Don’t buy them no matter how cheap they are.
——Lao Jing said——
Red Bull Beverage’s trademark lawsuit has been fought for many years. Now it has been settled and belongs to Tiansi Group. However, there are still some controversial issues under discussion, but the two are nothing more than authorization issues, and the issue of trademark infringement needs to be resolved.
What you really need to pay attention to are some "counterfeit goods" and some counterfeit products produced in handicraft workshops. No matter how cheap these are, you cannot buy them. You should add more screening when purchasing.
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