minutes, 180,000 albums, pre-sale of 5 million.
This is the grand occasion of pre-sale on July 8th Jay Chou ’s new album " The greatest work " in QQ Music just started.
Digital album with a unit price of 30 yuan per piece, contains 12 songs, including 6 new songs that have not been leaked. Fans who have purchased some of the singles before can subtract the single price of 3 yuan per song and buy it for 27 yuan or 24 yuan.
As of the time of publication, nearly 1.58 million copies have been sold 12 hours after the pre-sale is launched, with a cumulative sales of nearly 50 million.
The summer belongs to Jay Chou, and it is back again. After 6 years of waiting, fans finally have a conclusion.
Two days ago, at 12 noon on July 6, the MV of Jay Chou's new album "The Greatest Work" was launched.
MV lasts only 5 minutes, but it has been tasted by countless netizens:
From a piano worth 7 million yuan to a time and space collision with masters such as Chang Yu, Van Gogh, Matisse, Monet ; from a "brother" at the beginning of the lyrics to "the madness of generations, the king of music, all things surrender to my music; even Lang Lang , who appeared briefly, has become the focus of the topic, and is ridiculed as "I invite Lang Lang to come to look thinner"...
As expected, the traffic was completely detonated. The topics related to "Jay Chou" swept the Weibo hot search list, and even accounted for 8 seats in the top 10 entertainment list. The number of MV video views on Weibo has exceeded 120 million .
New list data shows that from July 6 to 0:00 on July 8, WeChat has 100,000+ articles on 36 related topics born .
New list data shows that from July 6 to 0:00 on July 8, WeChat has 100,000+ articles on 36 related topics.
Other platforms have not missed this traffic express train. Before, Douban opened the album in advance and apologized again. Later, there was the copyright cooperation between B station and Jiewei Music , and the cooperation between Kuaishou and Jay Chou ended.
As of 12 noon on July 7, 24 hours after the release of the MV, the official video of MV on B station reached 14.22 million, and the single video on Douyin received more than 1.72 million likes. Time, Jay Chou’s personal Kuaishou account “Class Zhou” released the MV has been liked 4 million times and 177 million views .
This is a traffic carnival for everyone. As the "Daily Character" summarized in the report:
" Jay Chou operated his name into a big IP. He is generous enough to never let those passing by him return empty-handed, and rely on generosity to build his own 'Jay Chou universe' in the business and entertainment circles. "
The entire network is "first" Jay Chou MV, with a total of more than 500 million views in 24 hours
Speaking of which, in this traffic feast, the competition for the end of the giant platform seems to be stronger than the netizens' sense of participation.
A week or two before the MV was released, the warm-up, official announcement, and the points were released in advance. The platforms were already busy and fun, which made countless fans who had already waited for Buddhism smell the scent of "smoke".
For the platform, although "Jay Chou" cannot be transferred directly It turns into profits, but it can bring about growth in traffic data. There was a saying in the industry that the three words "Jay Chou" in mean more than 15% of the DAU increase .
This can also explain why all companies are busy taking over the copyright cooperation with record company Jewell Music, while also showing the highlights of "first release" to the outside world to build momentum.
B station released the news of "Oh, not bad" coming to B station at the end of June. Just as the outside world was still speculating whether it was me who was entering, the platform officially announced on July 2 that it had reached a copyright cooperation with Jewell Music. Jewell concert was on B station, and Jay Chou's new music MV will be premiered on the site.After the entry of
"Jewell Music" successively released 4K restoration MVs of " Give Me a Song " and " Daoxiang ", preheating for this new special, and the number of views of each video is about one million times.
However, this is not the exclusive entry of "Jerwell Music". Before that, "Jerwell Music" has opened accounts and published content on Weibo, Douyin, Kuaishou and other platforms.
and the "first broadcast" is not exclusive. At 12 noon on July 6, "Jerwell Music" launched the new music MV on time on the entire network account, but it has to be admitted that B station still enjoyed this wave of traffic bonus. As of now, the number of MVs on B station has been played nearly 20 million times .
As Kuaishou, who has Jay Chou’s only social account in the country, is also stared at by many eyes.
On June 1, 2020, Jay Chou officially entered Kuaishou, and the account introduction reads "Jay Chou's first Chinese social media, only on Kuaishou." On July 26 of the same year, Jay Chou made his first live broadcast on Kuaishou, with the number of viewers exceeding 68 million in half an hour.
only in the next two years, there was no greater splash. In the past six months, he has updated two contents a month, and has been interrupted in April and June. Compared with Instagram, which is always active, it is a little quiet.
Jay Chou promoted his new album on Instagram
Previously, there was news that the cooperation cycle between Kuaishou and Jay Chou was two years and had expired, but it was refuted by Kuaishou, saying that the two parties are still working together and will take the opportunity of Jay Chou's new song to carry out an exclusive interaction of live broadcasts and short videos on Kuaishou .
htmlOn the evening of July 5, Jay Chou, who had not appeared on Kuaishou for a month, posted a photo with a copy and asked, "Are you ready for Kuaishou's friends?" This is Jay Chou’s only promotional interaction on Chinese social media before the release of the new album.
htmlOn the morning of July 6, Kuaishou Weibo posted a post saying "I invited Jay Chou to personally publish his latest album title song MV in Kuaishou's personal account [Class Zhou]", focusing on "personal account" and "personal posting".
At noon, the "Jerwell Music" account first launched the MV on Kuaishou, and soon became a hot list, but the screen-sinking strength was not as good as platforms such as Weibo and B. More than 520 minutes later, "Class Zhou" released the MV again, and the number of views exceeded 150 million in 8 hours.
Kuaishou also opened an event page for this new album, with a "wish pool" session, which includes fans' wishes to Jay Chou realize. The one with the highest votes will go directly to Jay Chou.
Among them, "Jay Chou started live broadcast" has been liked 450,000 times , which is the one with the most likes at present. Thinking of the short video live broadcast plan for the new album mentioned by Kuaishou, maybe we really have the chance to see the second live broadcast on Kuaishou. Although Jay Chou did not have Jay Chou's entry, the copyright of Tencent Music and the traffic pool in the circle of friends has been silently shining with the feeling of existence.
html At 12:08 on July 6, QQ Music released the MV with a video account. Because of the high matching degree of video accounts and WeChat ecosystem, they were quickly forwarded in Moments and WeChat groups. As of now, the number of likes, forwardings and recommendations has exceeded 100,000+.
QQ Music, likes 100,000+
self-media account "Internet monster thief group" says that you don't need to open other software, just scan your circle of friends to see the overwhelming publicity of friends. This is the meaning of the video account.
Of course, although the gains of each platform are big and small, the so-called "first launch" has also been played into a word game, but none of them returned empty-handed and got a share of the pie.
According to incomplete statistics, within 24 hours after the MV was launched, the cumulative playback volume of domestic mainstream platforms has exceeded 500 million, and is still continuing to rise.
This wave of super traffic that is once every six years has exploded without any surprises.
Digital album reservations exceeded 10 million, and pre-sales sales reached nearly 40 million in 10 hours
The social platform's competition for Jay Chou may be for the 15% daily active users growth, and for music platforms, this is real revenue performance.
Tencent Music has exclusive copyright of Jay Chou’s music, and its QQ Music, Kugou Music , and Kuwo Music have all opened pre-sales of digital albums. As of as of 0:00 on July 8, more than 8.27 million people have made reservations for QQ Music’s pre-sale link.
On Migu Music , the number of appointments for digital albums has also exceeded 2 million. This also means that before the pre-sales officially started, the cumulative number of reservations on the music platform exceeded 10 million.
QQ Music priced digital albums at 30 yuan per picture, with a total of 12 songs, of which 6 were not released or leaked. If you have purchased the singles of "Mojito" and " Say Not to Cry ", each song will be minus 3 yuan, which is why many fans purchase prices are 24 yuan.
According to fans, this digital album is equivalent to collecting 6 new songs. This year, QQ Music priced singles at 4 yuan per song. Previously, the price of songs such as "mojito" was 3 yuan when it was released.
As of 10 am on July 8, more than 1.35 million people paid for the new album on QQ Music. The conservative estimate of the pre-sale of 32.4 million yuan is reached at a unit price of 24 yuan, while the pre-sale of 30 yuan is as high as 40.5 million yuan.
Previously, industry media reported that 30% of the revenue of digital albums will be given to the music platform and 70% will be given to the copyright holder . How much the singer can get depends on the specific share between it and the copyright holder. Jay Chou’s bargaining power is generally recognized as high, and the money spent by fans may really be able to enter his pocket.
At the same time, QQ Music has also launched the customized peripherals of the new album, including 3 "Class Zhou's business series figures", with a unit price of 139 yuan per , as well as jewelry, straw cup , masks, etc. There is also a combination of digital albums and peripherals to purchase packages, enjoying a discount of 20 yuan immediately.
If you are a luxury green diamond user of QQ Music, you can get two lottery tickets after purchasing peripheral products. The lottery prizes include not only the peripherals, but also 1 signature photo of Jay Chou.
Although the popularity of physical albums is not as popular as digital albums, it has also attracted many fans to pay in advance for reservations.
"Jay Chou Information Official Weibo", which has 2.24 million fans on Weibo, opened a purchasing link for physical albums, with a unit price of 178 yuan per picture. As of now, more than 3,000 people have placed orders for ; the new album reservation link for Taobao store "Coastal Record Sea Music" is 145 yuan, and more than 4,000 people have placed orders.
However, various links also make it difficult for many fans to distinguish and cannot start. "Jerwell Music" official Weibo also issued a special statement to remind that the current pre-order of physical albums is not an official event, and the release date of the physical album mainland version has not yet been determined.
Second-hand players also took advantage of Jay Chou's popularity to "endorse" themselves.
On Xianyu, search for keywords such as "Jay Chou's MV same as" and you can find many Polaroid sx70 cameras. is the same camera used by Jay Chou in the MV of the pioneer song. After the MV was launched, some sellers quickly added the words "Jay Chou's same model" to the product. The more expensive ones sold for eight or nine thousand, and the cheapest ones were also three or four thousand.
According to "Tianxia Online Merchants ", before July 6, the body of this camera was generally about 2,000 yuan, and the full set of cameras with better quality was less than 3,000 yuan. After the MV was launched, the price increase of the same camera was almost a foregone conclusion.
Jay Chou had no surprises, but it was still the traffic password
Why does Jay Chou inevitably cause such a big sensation every time he appears?
The reason is diverse. Some people are impressed by his creative talent, some people pay for his feelings, some are waiting for him to "resurrect" Chinese music scene , and some may be just passers-by, but they will click in and take a look when they see his name.
In a few hours after the MV was launched, it has been on the hot search lists, including "magic", "rap", "poster", "playing the piano", "the king of generations of crazy music", to Jay Chou's previous works "Chapter 7 of the Night" and "Piano Injury".
Thanks to Jay Chou, the word "unheard" that must be on the hot search after every new song of has not appeared this time, and replaced by "good" and "yyds", which is enough to show the audience's recognition of .
In the WeChat ecosystem, the new list data counts the article data from July 6 to July 8, with a total of 36 articles of 100,000+, of which 35 were issued after the MV was launched. The IP "Jay Chou" is being fought for between the
platforms, and when every netizen active on the Internet, when they participate in Jay Chou's topic discussion, they pay more attention to people and the work themselves.
100,000+ tweet title of the official account "Brother News" "I asked my mother to guess who sang this song. She said Jay Chou after listening to it for 3 seconds" resonated with many people. The whole song continues Jay Chou's early works style, making netizens hear the feeling of déjà vu.
The music critic "Three Stones and One Speak" with 375,000 Weibo fans described it as "the original Jay Chou": Classic+Melodic Rap+ Pop, which is a typical European flavor of "Chapter 7 of the Night", "In the Name of Father", "Nocturne", and even has the style of "Prague Square".
This also brings controversy to it. Some people jokingly call this song "Chapter 8 of the Night", and some bloggers said that the new song "is like an original AI single from Jay Chou after deep learning", which is quite sharp.
But in the article "Jay Chou Can't Save the Chinese Music World", the official account "Dr. X" believes that "even if he is Jay Chou's identity, it is still a work above the level of the contemporary industry." A prelude change may exceed the half-album of many singers today. The exquisiteness of
MV is also worthy of the audience's appreciation frame by frame. It is called a work of "follow Jay Chou to see art history".
Although someone in the comment section joked that "Jay Chou didn't think so much at the time", it is undeniable that every detail presented in front of the camera has been conceived, and this way of handling the collision between the times and culture is enough to make many people excited. In
MV, Jay Chou took Monet to appreciate Chinese lotus
in addition to the serious appreciation, playing memes is also a way for many people to participate in this traffic carnival.
lyrics first sentence "Brother still likes retro suits" makes people feel sad. When I think of the distant sentence "If you still want to rely on my chest muscles, I can't help but wonder if Jay Chou added the word "Brother".
Netizens who are unwilling to admit defeat began to use "Brother" to adapt Jay Chou's songs:
"The sky is blue and waiting for mist and rain, and I am waiting for you."
"The rain is everywhere, and the old hometown is deep. I heard that you are always alone."
"The rain is everywhere, and the grass and trees in the old hometown are deep. I heard that you are always alone."
"Play Chopin 's nocturne for you to commemorate the brother's dead love."
...
At this moment, fans who like or not seem to feel relaxed and happy because of the harmonious atmosphere created by Jay Chou himself and the entire Internet.
We don’t know how long the traffic of the three words “Jay Chou” can last. At least now, netizens have given him the greatest tolerance. The platform has bet on him countless expectations, and he has indeed taken it over and become a traffic password that has been tried and done.
The weakness of the Chinese music scene may not be able to turn the tide by Jay Chou alone, but the sluggish Internet traffic dividend can indeed be revitalized by him alone.
Just, Jay Chou has only one, and the feelings of youth are hard to rewrite.
The next traffic feast like this may have to wait for several years.
