During the National Day holiday, retail consumption in catering rebounded retaliatedly. According to the Hongxing Consumption Survey, during the National Day Golden Week, retail consumption rose by 5.7% year-on-year, household consumption rose by 9.8% year-on-year, and recovered by 80% year-on-year in 2019 before the epidemic. It can be seen that the impact of the epidemic on the economy is decreasing.
When the National Day Golden Week approaches, it coincides with the 15th anniversary of the entry of Red Star Macalline into Sichuan. On the occasion of the double happiness, the Red Star Life Aesthetics Center launched a series of surprise activities such as Hema morning market low-price grabs, 50% off catering, balloon battles, smashing golden eggs, etc., and gave up more than 200,000 various grand prizes, with a cumulative passenger flow of more than 200,000, a steadily increase of 7.6% compared with last year's Golden Week
As the "most rich" commercial complex in the Golden Week, the Red Star Macalline Life Aesthetics Center even sent ten Wuling Hongguang MINI EVs on the 10.7th, making the popularity of the Red Star Life Aesthetics Center a higher level.
How to promote consumption in the post-epidemic era?
Home and retail empower each other, forming a perfect closed loop
Under the influence of competition in the existing market and the epidemic, how to promote consumption and continue to grow in performance? Regarding this issue, the person in charge of the Hongxing Life Aesthetics Center said that under the influence of the epidemic and economic downturn, consumers' consumption capacity has declined, resulting in more serious stratification. Combined with the impact of online impact, how to attract offline traffic is more problematic. Hongxing's solution to this is to use products such as home that are concentrated in offline purchases to drive customers into the mall, form a variety of collective business formats, use home to drive retail, and use retail to feed back home, forming a perfect closed loop that empowers each other.
Hongxing Meikelong has been committed to solving the needs of consumers for fifteen years since entering Sichuan. It has not only opened nearly 30 home furnishing stores in Sichuan, but also committed to solving the entertainment consumption needs of Sichuan people. The Red Star Life Aesthetics Center is committed to solving the entertainment needs of people, shopping needs, and home decoration needs, so that consumers can enjoy more comfortable and convenient one-stop services. According to the person in charge of the Red Star Life Aesthetics Center, the new business formats of catering, entertainment and home decoration are convenient for consumers, and in the post-epidemic period, it reduces the risks brought by going out, allowing consumers to shop in one-stop, creating a commercial complex that experiences catering, entertainment and home decoration. How to grasp the psychology of the new generation of consumers? The advantages of the model of Hongxing Life Aesthetics Center are fully reflected in this event. Retail and home development are jointly developed, entertainment and catering work together, and the rich activity experience and management system of Hongxing Life Aesthetics Center make this event perfect. creates a one-stop shopping experience for catering, entertainment and home improvement
also added talk show performances that young people like more in the event. Today, when post-90s and post-00s are emerging consumer groups, Red Star Macalline has taken the lead in making bold explorations and attempts into the new consumer market.
Through a series of attempts, Red Star Macalline Life Aesthetics Center is gradually becoming an emerging commercial complex centered on home and integrating retail and entertainment, allowing home and retail to empower each other and parallel in both directions.
