" Daily Economic News " reporter learned that for Gossbell , the domestic market environment facing its digital TV terminal equipment business has quietly "changed". According to Gaussbell's 2017 annual report, the company's domestic sales amount was 320 million yuan, a year-on-year decrease of 12.07%. In recent years, Gaussbell has also accelerated the expansion of overseas markets, and the proportion of overseas revenue has continued to rise. However, in the first quarter of this year, under the double "strike" of the continued shrinking of the domestic market and the delay in the shutdown plan of the Indian market, Gaussbell handed over a loss report card.
Gaussbell mentioned the changes in the domestic market many times in his annual report. "In the second half of 2016, the domestic market shrinkage accelerated. This is not a problem for our company, but a current situation faced by the entire industry. The entire industry caught everyone off guard." On July 10, Zhao Mulin, deputy general manager of Gaussbell, told reporters that the proportion of Gaussbell's overseas market revenue will further increase in the future. "For overseas markets, we don't look at the short term. The total market volume is there, and the urgent need exists."
Regarding improving the company's performance, Wang Chun, secretary of the board of directors of Gaussbell, said that the company had already considered it last year and acquired Shenzhen Gaussbell Home Intelligent Electronics Co., Ltd. (hereinafter referred to as Shenzhen Home Intelligent). The company is still considering its transformation strategy.
The domestic industry environment has changed
"Last year, the State Administration of Radio, Film and Television still had several bids, and so far this year, there has not been a single bid." On July 10, Wang Chun sighed at the current domestic live broadcast star device market.
Digital TV terminal equipment is the main source of Gaussbell's main business revenue, and the proportion of sales revenue of this business has remained above 80% of the company's total revenue. It is understood that Gaussbell's digital TV terminal equipment includes satellite receivers, live satellite reception equipment, wired digital set-top box , ground digital set-top box, high-frequency head, terminal antenna, and downspeaker.
Since 2010, the national TV program coverage project for remote areas has officially entered the development stage of " Village and Village Connect ". Since 2015, the State Administration of Radio, Film and Television has increased the construction of the "Every Household Connect" project, ushering in an explosive growth of live broadcast star users. The goal of the "Every Household Access" project is to basically realize the "Every Household Access" of digital radio and television by 2020, and form a new radio and television coverage service system covering urban and rural areas, convenient and efficient, complete functions, and service to households. Before 2015, Gaussbell's domestic major customers were basically national, provincial, municipal government units or public institutions. Provincial and county-level radio and television operators purchased digital TV terminal products through bidding, while Gaussbell obtained production contracts through bidding.
Gossbell's 2017 annual report shows that the company's domestic sales amount was 320 million yuan, a year-on-year decrease of 12.07%, accounting for only 29.73% of the company's operating income. In 2016, the company's domestic sales revenue was 364 million yuan, accounting for as much as 33.12% of the company's revenue at that time. From 2013 to 2015, the company's domestic sales revenue was RMB 474 million, RMB 332 million and RMB 373 million, respectively.
Zhao Mulin told reporters that the shrinking domestic market of digital TV terminal devices such as live broadcast stars is a problem faced by the entire industry, not a problem of a company called Gaussbell. The reporter also noticed that in 2017, the operating income of Galaxy Electronics' digital TV smart terminal business fell by 23.74% year-on-year; the operating income of satellite TV user terminal equipment in Tongzhou Electronics also fell by 21.21% year-on-year; the revenue achieved by Digital Technology's radio and television information industry in 2017 fell by 11.27% compared with 2016.
In recent years, Gaussbell has also continued to expand its overseas market. So far, the company's overseas sales revenue has increased from 523 million yuan in 2013 to 758 million yuan in 2017. In 2017, the proportion of overseas revenue in the company's revenue exceeded 70%.
The proportion of overseas market revenue will increase
For the next domestic live broadcast star equipment market, Zhao Mulin believes that with the continuous adjustment of the "House-House-House-House-House-West-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-House-At the same time, there are too many manufacturers, competition intensifies, and there is almost no profit. "The industry is currently in the waiting and watching stage. Live broadcast equipment is about to release the fourth generation of products. We are still waiting for the product standards to come out before making the next move. However, we may not invest too much energy in this area. From 2012 to now, the market environment has changed a lot. We will not follow the old path or ideas in the past. We are still adjusting now, and we will still consider some transformation strategies."
According to Zhao Mulin, the proportion of Gaussbell's overseas market revenue will further increase in the future. However, in 2017, Gaussbell also encountered difficulties in the export market. In its 2017 annual report, Gaussbell explained that the company's net profit has declined sharply. In addition to intensifying industry competition, it also includes the price increase of raw materials such as DDR, FLASH and capacitors and the continued depreciation of the US dollar, resulting in an increase in exchange loss of and .
Zhao Mulin told reporters that in the second half of this year, it is expected that the exchange loss problem in the export market will be improved and the company's performance will also improve. Regarding the overseas market, Zhao Mulin said: "We don't look at the short-term market, but we look at its total market volume. In some underdeveloped countries, there is a need for (digital TV terminal equipment)."
Wang Chun told reporters that the company is actively transforming. In the second half of last year, the company launched the acquisition of Shenzhen Home Intelligent for the sake of transformation and improvement of performance.
