New Line Film predicts that " Black Adam " will have a high box office, and the opening price of this work reached 70 million US dollars. The outside world is also optimistic about the movie "Dayne Johnson ". Although DC Pictures' production at this stage is not very high, everyone admits that the quality of this picture is quite acceptable, and "New Bad" is a typical example. THR's critic Maclean gave a different view. He believes that the box office of this series is not optimistic because the scale of theaters is shrinking and the market for streaming media platforms is relatively fragmented. McLean predicts that "Black Adam" will be difficult to fulfill its cost. Warner costs a lot of money for this film. The total cost of "Black Adam" reaches 1.3 billion, and the shooting cost is 200 million. Even though the film has excellent box office, McLean predicts that the film will still be difficult to fulfill its cost. Next, Warner will have to promote "Black Adam", and the cost in this aspect is difficult to fulfill its ratings.
"Aquaman: The Lost Kingdom" is another trump card for DC Pictures at this stage. Everyone is very confident about the film's attention, but McLean also sang a counter-topic in this work. In the opinion of this film critic, the attention of "Aquaman" is easy to divert. Although DC's videos don't have to be squeezed, similar works have been released at the same time. The structure of the new version of Captain America is similar to that of "Aquaman", and McLean emphasized that most movie fans are not as good as Marvel or DC's works, and many people do not pay attention to the competitive mechanism of the two comic-adapted film giants, which has led to many fans of "Aquaman" also like "Captain America". When the two films are not too far apart, attention will easily divert, and "Lost Kingdom" will be difficult to meet expectations in terms of box office. In addition, Marvel's " Iron Man " is also a superhero series of the same type.
Mclyn stressed that he felt that "Black Adam" is unlikely to be fulfilled, not because he estimated that the box office of the movie was not high, but because the film's cost was too high. Even though "Black Adam" sets multiple box office records, it is difficult for this work to make all the expenses back. Of course, as a large film industry, Warner will not only consider the cost of box office, but reputation and influence. Under the influence of Dwayne Johnson, the price of the film is very high. If DC Pictures is preparing to run the sequel to "Black Adam", the price of the second series may be higher. Only then can Warner rely on the subsequent series to cash back the cost of the first work. Of course, McLean has not included the sales of peripheral products of Universe Movie, because DC Pictures has never focused on developing these things. There are very few peripheral series such as " Joker " and "X Task Force ".
Marvel is far ahead of DC Pictures in this regard. "X-Men" has lost the box office of the latter series, but the Marvel work team did not carry any of the peripheral products. The film's simulation mini props and magazine posters can make a lot of money back. The author (watching the movies with smugness) put the same period "Heroes Return" and "New Bad" together to evaluate them. The quality of these two works is controversial. The protagonists are both youth idols, which is also a rare creative way for Marvel and DC to walk on the same path. When both sides had high box office and online platform ratings, everyone found that Spider-Man produced significantly higher returns than Batman, because Marvel was good at developing peripheral products for film and television works, and Warner was not good at this set.
Similarly, DC Pictures will not work hard on the peripheral products of "Black Adam". It can be seen that McLean predicts that "Black Adam" will be difficult to fulfill its costs. This estimate comes from the film critic knowing that Warner will not develop anything around at all. In the commercial era of Hollywood , no matter how high a film's box office is, the era of relying solely on box office cashing costs has passed. Now large-scale films need to transform, and Disney is easier to absorb fresh ideas and business models, while Warner is more conservative, which will also lead to similar works, and there is a big gap in the operations of the two films.After all, "Black Adam" has fulfilled its commercial value from the perspective of creation, but unfortunately, Warner did not realize the commercial nature of the film, after all, commercial films are also easy to divert.
Regarding the topic of "Aquaman"'s attention, McLean emphasized that most DC's works have strong characteristics, including the first series of "Aquaman", which is also quite distinctive, but this characteristic is reduced in "Lost Kingdom". This is the inertia of the sequels of a large series - unless the starring actor dies like Black Panther, under normal circumstances, large studios need to rely on the second series to recover the creative cost of the first one, and "Aquaman" is no exception. Since the particularity of this work has been reduced, there are also many homogeneous works at the same time. In addition, McLean also admitted that Marvel is more popular than DC, and Disney channel is paying more attention. So the critic said that the attention of "Aquaman" is easy to divert.
