As we all know, the "star effect" is very popular now. Many brands will invite some popular stars to attend events or endorse their products in order to increase their popularity and gain higher benefits. Things like this are very common in the entertainment industry. Now even the sports world has become infected with this trend, and many businesses have begun to make money by using the name of "champion".
, known as the "one-character goddess", is very active in this type of commercial activities. He frequently appears at brand events and endorses many products. From the publicity exposed on social platforms, we can see that Shu Siyao is wearing a well-tailored sportswear, with a straight figure, and various medals hanging around her neck. She smiles extremely brightly. She said, "I am Shu Siyao, the world champion of artistic gymnastics," and her words were full of pride and pride.
However, not long ago, the statement issued by the Chinese Gymnastics Association made Shu Siyao's "champion effect" fall into a public opinion storm. According to the statement of the Gymnastics Association, the Chinese Rhythm Gymnastics Olympic champion refers to an athlete who won gold medals at the Olympics, while the Chinese Rhythm Gymnastics World Championship is an athlete who won gold medals at the World Rhythm Gymnastics Championships and World Games . According to the latest data, so far, China has no Olympic champions or world champions in gymnastics.
In addition, in the "List of Olympic Champions and World Championships in China Gymnastics, Trampolines, and Rhythmic Gymnastics Events" released by the Chinese Gymnastics Association, the names of all Olympic champions and world champions in the three major fields of gymnastics, trampolines and rhythmic gymnastics are listed in detail. However, Shu Siyao's name is not on it, and the column of the world champion of the art gymnastics is also "none", which means that Shu Siyao's long-known title of "world champion" actually does not exist.
As a former member of the Chinese gymnastics team , Shu Siyao's most famous achievement was that she won the three goals and two belts in the 2014 Hungary Rhythmic Gymnastics World Cup. At the same time, this is also China's first gold medal in the Rhythmic Gymnastics World Cup. In addition, Shu Siyao's other achievements in the field of sports are not too high, but after retiring, she quickly became popular on social media with her super high appearance and a photo of ", Yizima ", and thus mastered the traffic password. The title of "Yizima" goddess has been widely circulated.
It is worth mentioning that some people questioned Shu Siyao's identity as the world champion in the comments. Shu Siyao himself did not respond positively, but the staff of Shu Siyao Studio replied that Shu Siyao is the world champion of artistic gymnastics, and also said that every athlete's contribution to the country in the international arena should be remembered and respected by everyone. Some netizens said that no matter whether the athlete has won medals or not, they should be respected by everyone. It is not only the results of the competition that deserve a name. Moreover, as a well-known athlete, you should not use a false name to make money in business, which will not only lead to public misunderstandings, but also damage the athlete's overall image.
Previously, many people were not particularly clear about the specific classification of "world champions". They also thought that as long as they participated in a world-class competition and won the championship, they could be defined as "world champions". After the Chinese Gymnastics Association issued a statement this time, everyone must have understood how to distinguish "world champions" from other champions, and also had a clear understanding of the contributions made by athletes.
At the same time, this also gave many businesses and athletes a warning. Some businesses should not want to use the so-called champion influence to advertise their brands. After all, quality is the bottom line. Even if you invite more popular stars, it will be useless to fail in quality and consumers will still not buy it.For athletes themselves, it is understandable to accept commercial endorsements, but they must be clear and bear the responsibilities they should bear. No matter which link, there must be no mistakes. For example, Shu Siyao was directly faked by the official because she was under the false guise of "world champion".
In fact, such things are very common in the entertainment industry, but there are also many people who "turned off" in the end. Athletes and entertainment stars cannot be discussed within the same scope, especially those athletes from national teams who should choose commercial endorsements carefully and should not discredit the national team because of their own negligence.
