Jiuniu Yi Cup Steak Cup brand officially announced that it will work with the national mother-in-law "Kong Lin" to endorse cooperation to attract the attention of many media. During the event, not only dozens of high-quality catering entrepreneurship projects are available for franchisees to choose from, but also a number of practical measures have been introduced during the event to help entrepreneurs. This event has attracted attention and follow-up reports from dozens of well-known media such as Qilu Yidian, Global Entertainment, Sohu.com, Jinan Times, Youku.
In recent years, more and more catering brands have been rushing to invite celebrities to endorse, narrowing their distance with consumers and enhancing brand awareness and reputation. However, many brands have not invited celebrities who are truly famous, but instead make the brands a little stingy. The cooperation between Jiuniu Yi Cup brand and Ms. Kong Lin is also a big hit on its industry praise and its own huge influence.
Kong Lin, a famous film and television actor, was born in an artistic family. He was admitted to Beijing Film Academy with excellent results in 1987. In 1989, he starred in "Bloody Morning" directed by Li Shaohong. In 1990, he also starred in "Bloody Morning" directed by Zhang Yimou, from "Bloody Morning" to "Flying Over Life", from "Bloody Lantern Hanging" to serving as Guan Hu's movie "Hair" The heroine of "The acting skills are not inferior to Gong Li", and is also the "Love Palace Master" in "Little Fish and Flowers" that the audience once familiar with. In recent years, she has returned to the audience's eyes with "Dear, Love" and "I Will Love the Whole World for You" and won the title of "National Mother-in-law", which has been widely praised. She has made more than 20 years of debut, is low-key and loves charity. She said, "Everything comes from the heart."
has won many awards in four years from a new show to more than 100 partners;
has been ranked among the forefront of the new snack industry in the country;
has gone from a pioneer in special snacks to a leader and promoter of snack categories;
has not only achieved the rapid development of brand influence in the four years since the establishment of the Jiuniu Yi Cup brand, but also has developed rapidly, and has achieved a leap from quantitative change to qualitative change through deep practice of internal strength, solid foundation, and empowerment from operation and organizational construction, with the spirit of dripping water wears away stones.
In this changing catering era, whether it is a century-old company or a rookie internet celebrity brand, it is facing major development opportunities and huge challenges. If catering companies want to achieve market size and brand strength, they must also improve their brand influence through brand evolution.
Jiu Niu Yi Cup Steak Cup brand has been optimized and deepened from the aspects of business model, operation, product creation, management and marketing, organizational construction and culture. It has completed effective support for the national cooperative store operation system by comprehensively consolidating its internal strength, thus achieving the "brand evolution" of special snack categories.
In terms of business model: the extensive and comprehensive business model of catering is no longer suitable for the current consumption environment, and taking the "small but beautiful" refined operation route has become an inevitable trend, and this change is completely adapted to the current market state. Jiuniu Yi Cup Steak Cup boldly innovates products and models of traditional steaks, breaking the limitations of traditional steak dining, and launching a new form of steak cup snacks. With the super high cost-effectiveness of less than 20 yuan, it has won thousands of consumers.
In terms of products: Jiuniu Yigu focuses on innovative snack items, and has successively developed hundreds of special snack categories, including steak cups, chicken chop cups, seafood cups, hot pot cups and other diversified flavors, which are deeply loved and sought after by mainstream consumer groups. In addition, in the category track of steak cup items, Jiuniu Yigu's own product taste is rich and malleable, which has also laid the foundation for the long-term development of this category.
In terms of standardization: the Jiuniu Yi Cup Steak Cup brand has built a strong operation and support system from the beginning, from preliminary preparation, design, decoration, and training, to formal opening of store leadership, opening marketing, food distribution, and later supervision and shop inspection, etc., have achieved in-depth unified operation management. Empower stores across regions across the country.
In terms of back-end operation and delivery: Jiuniu Yi Cup Steak Cup brand has reached a cooperation with Shanghai Yuanhui Food, set up 12 major distribution centers nationwide, and shipped using the principle of proximity to achieve rapid product delivery. The improvement of the supply chain not only realizes the cost advantage of procurement, but also helps the cooperative merchants reduce transportation costs, effectively improves store profits and promotes efficient time matching of stores in the same region.
