Author: Yu Yichen
was "showed" by Li Ning.
On September 20, Li Ning held a new product launch conference, with the theme called " Li Ning 2022 Dream Chasing Airport Conference".
The first half of this press conference was quite normal, and the new products were overwhelmed, but the style of the models suddenly changed as they walked.
Netizen exclaimed: The devils are here.
The public's eyes are sharp. This is not what one or two people think, it is not for the sake of spraying.
If you wear this outfit and go back to your hometown, your family will not be able to scold:
"The devils have entered the village."
This place is so angry that they go to the underworld if they are not careful.
Ironically, this is Li Ning, the huge tag is "patriotism" and "the light of domestic products". The bigger the expectation is, the bigger the gap is.
This press conference has almost a month passed, but now it is "hot" again. Many netizens specially went to the original Weibo to scold:
"Also put the Japanese in the C position? You go bankrupt quickly."
Some people have paid special attention, purely for the sake of exhaling breath.
If you want to wear a crown, you must bear the weight.
"Domestic brand, but not patriotic". This time, many netizens quickly reached a consensus.
Don’t say anything about moral kidnapping , and say what domestic products should not rise to insult China.
patriotic slogans are known to everyone in the world, so don’t you endorse the slogan?
Step back ten thousand steps, even if Li Ning has not established a "archway", can he hurt consumers' simple feelings openly?
In recent years, I haven’t seen product innovation, but I have seen Li Ning take advantage of the “patriotic sentiment”, his value has increased and his product prices have increased wildly.
Not to mention hunger marketing and hype limited editions.
is a "ordinary" model and is not cheap either.
is famous for taking the high-end route.
No wonder, what is more popular than Li Ning is a joke about Li Ning:
"I used to have no money to buy Li Ning, but now I don't have money to buy Li Ning."
didn't expect to support domestic products, and there were unbearable times.
I once read another joke online:
When I was a child, my child told my mother that he wanted to buy a better pair of sports shoes.
Mom said without hesitation, buy Li Ning.
Now, the child has grown up, worked, and has his own wallet. He subconsciously wants to buy double Li Ning, so he immediately persuaded him to withdraw after seeing the balance.
As netizens complained:
"Don't tell me that China's Li Ning is not Li Ning, domestic shoes should not be cheaper for Chinese people. Is the price abroad high? It is not easy for Li Ning to love you."
Looking at Li Ning's operations over the years, talented netizens summarized the limerick:
"I took Li Li Ning was a child, Li Ning regarded me as a turtle field. "
"I treated Li Ning as a domestic product, Li Ning regarded me as a fool."
"I treated Li Ning as a national trend, Li Ning regarded me as a colonel."
Behind the joke, there is helplessness.
There is no doubt that Li Ning is floating.
Or, Chinese culture has countless sources of inspiration, but Li Ning insists on taking the lead and making such a shocking "colonel costume"?
Appropriate confidence is a good thing, and overconfidence is arrogance.
In the "Squinting" incident, the model also had countless style choices, but "maverick" selected the squinting style.
Many people ignore one thing, has a tendency to deliberately self-ugliness, and even has templates, which is different from being "ugly" in itself. The same is true for Chen Man's well-known photo in
In the "Audi and Art" exhibited in Shanghai.
"art" is so nauseating that it doesn't care about the negative impact it may arise.
What's bizarre is that some people interpret different things "reasonably" from their arrogance.
Some people think that Li Ning's new product was maliciously led the rhythm.
In other words, they think Li Ning is innocent:
"Aesthetics belong to aesthetics, don't be labeled as 'cultural aggression' at all times."
Aesthetics are divided into beauty and ugliness, which does not mean that it will cause psychological discomfort.
The latter has long exceeded the "ugly" boundary and has the intention of deliberately smearing.
Someone really took out "evidence":
"Pilot hats all look like this. Many brands sell these hats. Are they too sensitive?"
I specially searched the Internet for "Air Force Pilot Hat" , and found that I didn't think of "Japanese Colonel" .
Still others were not giving up and asked:
"Have you seen Lei Feng Hat?"
There is no right to speak without investigation. Where is Lei Feng Hat and Li Ning's new product?
Not to mention the colors of Li Ning’s new product, just talking about design, there are countless possibilities.
is really no inspiration, isn’t it also a way to learn Paul Kochakin ?
All accidental factors are superimposed together, and it is inevitable.
It is worth mentioning that Li Ning's co-CEO and executive director Qian Wei .
Qian Wei is a Japanese Chinese, Japanese Takeshi Kosaka, who went to Japan to study in 1990 and graduated from Kansai University in Japan...
" Lenovo " is a very fatal but inevitable thing.
Now it seems that Li Ning's new product is suspected to be a Japanese colonel, and it has added a bit of deliberate ingredients.
Comparing the shapes of the two, it can almost be said to be made from the same mold. The "taste" in
is probably the most familiar with Qian Wei, so he is "implanted" without any delay. Every Chinese hates this style of
, and any form of approach should be scolded.
Could it be that Li Ning didn’t expect this problem when designing a new product? Don’t consider national emotions?
Or do you really think of yourself as a special offer in Japan?
Li Ning, hurry up and take two steps.
All questions are crucial to Li Ning.
determines whether this is a misunderstanding or intentional one.
It’s a pity that the ladder didn’t go down, and even burned the ladder.
Li Ning failed to seize the opportunity and lost all the goodwill that netizens left.
Facing netizens' doubts, Li Ning's company was very arrogant. Not only complained but also deleted related articles. The reason was unconvincing: "infringes on reputation rights" . This wave of operation of
, Minghuang puts himself in the opposite direction of consumers, and is actually digging his own grave.
Not only that, but a screenshot of the circle of friends of Feng Ye, general manager of Li Ning e-commerce, is full of "father flavor":
"Our consumers have less inheritance of Chinese culture.
At the same time, we should reflect on ourselves. How to avoid more misunderstandings in the process of correctly guiding consumers."
This is the so-called "light" of the "light of domestic products"?
's high posture is so dazzling that I am.
Let me ask, where did Li Ning bring back the "culture"? The "bold and avant-garde" style of
is not a culprit.
The movie "Kung Fu" has a line:
"You must admit it if you are short, and you must stand firm when you are beaten."
is used on Li Ning:
You must admit it if you are beaten and you must stand firm when you are beaten.
But Li Ning made mistakes that many companies would make:
When cutting leeks, he respectfully called the consumer "God", turned around and changed his face, and wanted to educate customers.
Can consumers be so unhappy? Like a fool, you have to pay for money and be educated?
Li Ning was scolded for the second time, it is not unfair.
Looking at the "turned-off" brands, the second wave of public opinion fermentation is self-inflicted.
patiently explained and sincerely apologized. It could have won the trust of consumers. It turned big things into small things and small things into small things, but it looked like "disdain".
Really think consumers owe them what they are? The most offensive thing about
Haitian soy sauce incident is actually a sense of superiority that you are too lazy to explain to you.
The two statements are exactly the same as Li Ning's response.
First, he labeled consumers and turned the blame cleanly:
"Use the public's concern about food safety to create anxiety and panic, create and spread rumors on the Internet, demonize food additives, and blacken China's food safety..."
then raises its own company's position and establishes a tall image of "the responsibility, responsibility and appeal of Chinese brand enterprises":
"For this attack on Haitian and the Chinese condiment industry, Haitian has the responsibility to stand up, and these attacks are corrected to face the audio and video."
is noble, but consumers have many things to do.
In short: Consumers should shut up!
This bitter and revengeful face will be furious when anyone sees it, which is equivalent to disguising consumers.
result, even if it is really a "misunderstanding", it is difficult to resolve.
I wondered, shouldn’t the image of a brand enterprise be “given” by consumers?
Wang Po sells melons. What is the ability to sell and boast about yourself?
Merchants can educate consumers, and believe that time will prove, and consumers can also educate merchants.
After all, the slogan of "supporting domestic products" is not a panacea, and consumers cannot be "consumed" all the time.
We should not tolerate brands that "pretending garlic" is better than "paying garlic", but should say no to this arrogance.
and throw it to the other party a sentence:
We support domestic products. Do some domestic products deserve our support?
