It is said that Li Ning got such a huge market at this time and should benefit customers, but Li Ning played hunger marketing operations. In the past period, Li Ning controlled the market price in sneakers. Before the Xinjiang cotton incident occurred, a pair of very good Li Ning basketball shoes could be bought for two or three hundred yuan in the market. Later, Li Ning's basketball shoes rose, and Li Ning also created his own high-end basketball shoes series. It seems that it has become a thing of the past to buy Li Ning basketball shoes for two or three hundred yuan. However, with his excellent marketing methods, Li Ning gradually gained a foothold in the uniform market and became the glory of domestic products mentioned by many customers.
But it is such a glory of domestic products that has collapsed in recent times. According to the photos posted by the media on the Internet, on the stage of Li Ning's new winter clothing launch event, did Li Ning actually launch such winter clothing? This winter clothing is very similar to Japanese military uniforms. The green clothes and drooping hat brim are almost impossible without deliberately imitating it. After this incident was exposed, the Internet's attitude towards Li Ning was very tough, from everyone's support to everyone now.
Under the exploration of netizens, Li Ning's executive president was also revealed to be Japanese. According to data on the Internet, Qian Wei , male, Chinese, Japanese named Takeshi Kosaka, graduated from Kansai College University in Japan. Currently working for Li Ning (China) Sports Goods Co., Ltd., serving as executive director and co-CEO. Qian Wei was born in 1971 and went to Japan to study at the age of 19. Currently, he has obtained Japanese nationality. Judging from Qian Wei's resume, he was the CEO of Uniqlo in South Korea. He joined Fast Sales Co., Ltd. in 1996 and has worked in different departments and multiple Asian regions. In 2001 and 2005, he served as deputy general manager and chief operating officer of China Uniqlo. It can be seen that Qian Wei has rich experience in the footwear and clothing market.
In theory, Qian Wei, as a Chinese, also has Japanese nationality, should be very familiar with the needs of the two markets. However, this time, Li Ning's new winter clothing product launch conference, which made people wonder if it was intentional.
For this matter, I just want to say that consumers’ eyes are bright, and everyone has the right to choose what clothes they wear. The quality of a clothing brand depends entirely on the quality level of the product and the customer’s evaluation. If Li Ning cannot respond to the problems that arise at this new product launch conference, or even apologize, I will really not buy Li Ning's products in the future. I am also a loyal user of Li Ning. Whether it is basketball shoes, or other sports equipment and clothes, I will wear Li Ning's. Now Li Ning's operation really makes me feel disappointed.
China's shoe and clothing market is very large, with one Li Ning missing. China also has Anta, Hongxing Erke, Xtep, 361 degrees, etc. This time, Li Ning is really dancing on the tip of the knife. At present, the four words boycott Li Ning have spread the Internet... The storm is still continuing.
