Li Ning These two days have been really hard. Originally, the annual new product release was the best time for them to promote and market. Indeed, from the past few years, whenever new products are on the market, all media will start to praise Li Ning's aesthetic taste, and from new products to various product lines, a wave of consumption will be ushered in.
But this time Li Ning failed. Because the new product directly matched the Japanese clothing, it has been in a big way online. As of now, Li Ning has not officially reduced the product this time, and it seems that he has not realized the importance of this crisis.
In fact, Li Ning has lived a very comfortable life in recent years. Since signing the contract with Wade , the basketball shoe field has ushered in an explosion. Each generation of Wade sneakers will become the hot product of the year, and a few of the rare color schemes will be hyped up to sky-high prices. Thanks to excellent design and marketing cooperation, Li Ning also walked out of Ningtan.
Later, with China Li Ning, he took a trendy route of high appearance, which was deeply loved by the new generation of young people. Nowadays, on major campuses, no one will think that it is worse than the international first-tier brands Nike and Adidas. This is also the pride of our Chinese people to a certain extent, and we have domestic products that can compete with them.
, and Li Ning also prepared to capture the hearts of the Chinese people and boasted about the light of domestic products. Its trendy brand line is also directly named "China Li Ning". I don't need to say more about how important the meaning of these two words is. Many people actually consume it for these two words.
just we regard Li Ning as a domestic product, but this time it treats us as a colonel. Too Japanese-style clothing really hurts Chinese people, and the online public opinion can already explain the position of most people. And this incident has begun to expand and has now moved to the entertainment industry. Fans from all walks of life have begun to worry about their idols, fearing that they will be hurt by this incident. After all, there were too many such things before, and no one dared to be careless once it reached the height of its position.
As we all know, the spokesperson of China Li Ning has traffic superstar Xiao Zhan . As the store manager, he naturally had to wear new clothes as soon as possible, so fans began to worry and shouted online that Xiao Zhan would terminate the contract with Li Ning as soon as possible.
As the global spokesperson of the brand, we should indeed make a statement at this moment. But at present, it is more of the wishful thinking of fans. After all, the termination of the contract is not so easy, and some netizens think that Li Ning's incident is irrelevant and too much to make a big deal.
As of the time of publication, Li Ning did not explain, and Xiao Zhan’s Weibo did not make any statement. It seems that netizens are too serious? However, netizens don’t seem to buy it, because this incident is really a bit too unfair to treat us as our own people. If
is just a little similar, I believe that not many netizens will be so bored and keep holding on. However, judging from multiple photos on the scene, it is really the same to be slightly exaggerated, or it can be said that it is tailor-made for the Japanese army.
If you haven't seen the upper body picture of the model on the scene, you may indeed think that this matter is too extreme. Netizens who are still confused about it can go and take a look. Although Li Ning has not spoken out yet, their management team cannot not know about such a big disturbance on the Internet. Otherwise, so many people discussing it on Weibo will become a hot search. I believe there is no need to say much about what powers are doing in secret.
Next, it depends on how Li Ning will deal with it. If it is handled improperly, it is likely to be a negative crisis with a great impact. Anta and Peak behind him are probably also eyeing him.
