Following the attack on the trend of domestic products such as Li Ning , Lao Ganma and the Forbidden City, the national tide is unstoppable, which makes many Chinese people look at each other with admiration. Among them, Li Ning went abroad and influenced the world trend. So, as a "time-old brand" in China, what reason does Li Ning have to be so popular?
As the saying goes, Feng Shui turns around, and the same is true for the fashion industry. As the national trend becomes increasingly powerful, Li Ning has become so popular since her debut at New York Fashion Week in 2018.
And why can Li Ning stand up among many national trend brands and seize the trend C position? Today, the editor will discuss with you the three major reasons why Li Ning became popular.
1. Amazing New York Fashion Week
"The first fuse, amazing New York Fashion Week when it debuted"
If the reason why Li Ning in the past was not stigma or popular was probably because she lacked an opportunity to show herself. Just in the past 2018, Li Ning, as the first Chinese sports brand to land on an international show, became the new favorite of the trend industry overnight.
, and Li Ning went abroad because of the Fashion Week, allowing more Chinese and international friends to see the different Li Ning. During the entire show, Li Ning adopted classic Chinese elements, and the classic color scheme representing the Chinese Olympic Games was once again unveiled in the eyes of the world. It not only relives the passion on the Olympics, but also inspires the patriotism of the Chinese people.
What impact did New York Fashion Week have on Li Ning? In addition to being far ahead in China, Li Ning is also well received internationally. Since New York Fashion Week, Li Ning's market value has hit a five-year high of HK$18.3 billion. Not only has healed from his previous "earthy" image, but his status in the fashion industry should not be underestimated.
2. Cross-border joint branding has transformed into
"Li Ning is gradually "rejuvenating", cross-border joint branding attracts more audiences"
In addition to shining in fashion week, Li Ning is also going further and further on the road of joint branding, just like the well-known sports brands Nike and Adidashml2, or the leading representative of trendy brands, Supreme.
Li Ning X Hongqi
That’s right! It is the "red flag" that produces cars, and has played an unprecedented cross-border joint venture with Li Ning. This wave of "Made in China" is simply dazzling. In addition to the deep patriotic feelings, the strong cooperation of Chinese local brands has also set off a wave of retro trends.
Li Ning X Disney
Disney has always been a joint target favored by many brands. Li Ning's joint cooperation with Disney integrates sports factors and youth elements, making many friends fall into childhood memories. This wave of memory killing has made Li Ning even more "young".
Li Ning X BMW
Sneakers and cars are no longer surprising, but it is the first time that the joint brand and cars are seen. The Li Ning x BMW X2 series shoes are designed based on the Wukong X, Zhuifeng X and Wudao X, and the golden body color scheme is integrated into it, exuding a rich atmosphere all over.
Li Ning X Debang
And the joint cooperation between Li Ning and logistics company Debang has refreshed the "three views". The set launched is based on classic yellow, which fully demonstrates the precious cross-border joint value. Then combine the sports and functional wind, put on it, and you will be the most beautiful boy on the street.
3. Adhere to original design
"Stepstone for success, insist on originality, and take a steady foothold in the fashion industry"
Originality and plagiarism have always been a controversial topic. Li Ning has always adhered to original design, and "persistence" is a stepping stone to promote its success.
At the just-concluded New York Fashion Week, Li Ning's "Travel" 2019 autumn and winter series was once again surprising. Among them, the most prominent element should also be the use of "landscape painting".
The designer presented "landscape painting" on the sweatshirt and added classic poems to highlight the strong Chinese flavor of the ancient style.The fusion of modern design and ancient elements is worth collecting like a work of art, and the original design shows the profound and profound Chinese culture.
After reading the above 3 reasons, have you gained a new understanding of Li Ning?
