In the era of electrification, major automobile brands are accelerating the integration of new tracks. From BBA to Volkswagen, Toyota, and mainstream Chinese brands represented by BYD, Great Wall, Changan and Geely are all trying to occupy a favorable position in the new track.
In the eyes of many mainstream Chinese brands, the era of electrification and intelligence is an excellent opportunity for Chinese brands to overtake. The next set of data also proves this view. In 2021, Chinese brands' market share in passenger cars reached 41.9%, and in the first quarter of 2022, their share further increased to 45.2%. Among them, in the field of new energy, the share of Chinese brand passenger cars has reached 83%. It can be said that Chinese brands have obvious advantages in the era of electrification and intelligence, and also have the ability to compete in depth with joint venture competitors. Chinese brands will achieve new rankings on the new track.
On April 13, Changan Automobile took another big step in the process of electrification. At the Changan Automobile Global Partner Conference, Changan Automobile reviewed the paths it has been walked over the years and the strategic achievements it has achieved. And released its new strategic plan in the new energy market. At the event, Changan Automobile also announced the new digital pure electric brand "Changan Deep Blue".
In the field of new energy, Changan Automobile has implemented "full blossom" from the fields of strategy, technology, products, services, etc. In the next process, Changan Automobile will increase investment in the new energy field and accelerate its development. It is revealed that by 2025, Changan Automobile will invest more than 80 billion yuan in new energy, intelligence, technological innovation, digital transformation and other fields.
In terms of product planning, Changan Automobile will launch 21 brand new products. Among them, Changan Deep Blue brand will launch 5 models, and Avita brand will launch 4 vehicle products, allowing Changan Automobile to quickly take root and grow in the new energy vehicle market through new electric products.
It is reported that in Changan Deep Blue brand product planning, the first strategic model is the pure electric model code-named "C385". This new car is positioned as a mid-size pure electric car. Previously, Changan Automobile had released the exterior design drawings of the car. This time, the official interior pictures of C385 were officially released, and the new car is expected to be launched within the year.
This new car is amazing inside and out. From the perspective of appearance, Changan Deep Blue "C385" temperament is not inferior to Tesla Model 3. The new car adopts a hatchback shape, which has a bit of a coupe. Moreover, the new car adopts multiple fashion elements, such as hidden door handles, frameless doors, split headlights, raised brake lights and through-type taillights, which look avant-garde and sporty.
The interior layout of Changan C385 is simple and technological, which is very different from the style of fuel products. The floating central control large screen and full LCD instrument are eye-catching, and the interior style is mainly black. The "D" type steering wheel adds a sense of sportiness, the interior material is not fancy and has a very textured texture. It is reported that power is divided into pure electric power and extended range power.
Ghost Fighter View: Changan Automobile is serious about moving forward with "electricity". At this conference, Changan Automobile had clear plans in the fields of technology, products, intelligence, etc. The "Changan Deep Blue" brand released this time will become a new "branch point" of Changan Automobile in the electrification track. With the implementation of the first new product, Changan Deep Blue C385, Changan Automobile's electrification process will continue to accelerate. So, are fans looking forward to Changan Deep Blue’s first new car? Leave a message and chat.
