March 27, according to Taiwan media reports, Chinese Taiwanese singer Jolin Tsai 2 removed the original sponsor brand Puma (PUMA) on her personal concert promotion poster, which received praise from mainland fans and netizens, praising her for "When netizens came out to express their opinions one by one, she took the initiative to cut off her relationship with the brand, which is good!"
Jolin Tsai sang at the "UGLY BEAUTY" concert in Taipei Dome . As a sponsored partner, Puma (PUMA), appeared on her concert promotion poster a long time ago. With the escalation of the "cotton incident" recently, Jolin Tsai also promptly removed the Puma logo in the poster and actively responded to the mainland's actions to boycott "bad enterprises".
Since the mainland people began to boycott the Swedish clothing brand "H&M", sports brands such as Adidas , Nike, and Puma have also been quickly attacked by netizens. In the entertainment circles between the two sides of the Taiwan Strait and the three regions, all brand endorsement stars who have interests in the mainland have expressed their disconnection. Up to now, Eason Chan, Ouyang Nana, Dilraba , Zhang Junning and other artists have quickly cut through the endorsement of related brands and drawn a clear line.
Chinese music scene queen Jolin Tsai has always been the image spokesperson of Puma. In recent days, during netizens' "door-to-door investigation" by netizens, Jolin Tsai was also named by mainland netizens and advised her to express her opinion as soon as possible. Although Jolin Tsai did not speak out, careful netizens found that the poster of her upcoming concert has taken down her sponsor Puma (PUMA), and this move was immediately praised by mainland netizens.
"When netizens came out to express their opinions one by one, she took the initiative to cut off the relationship with the bad endorsement brand, which is good!" "I hope to draw a clear line with the brand as soon as possible!" A netizen commented on Jolin Tsai. Some netizens also said: "This forces celebrities to cut off the relationship between endorsement brands, which is more driven by interest relations, and it is impossible to verify whether they are sincere!"
