Graphics, as an advertising form that existed since the beginning of the advertising industry, has experienced technological revolution and media changes. Today, when short videos, live broadcasts and other media are in the right time, it can still shine. These planes use lenses and brushes to record touching moments during the epidemic, depict the brand's unique marketing interpretation, and express respect for heroes and life. Intuitive visual communication makes it a simple and effective advertising and marketing method, a unique aesthetic and creative work, and also a decoration for our daily lives.
We have selected the top 20 most popular graphic projects in the first half of this year from the 1360 included projects in the UK project library in the first half of 2020, combining the popularity index, project scores, comment interaction and other indicators.
Let’s take a look at what immortal painting is~
Note: Ranking is in no particular order, sorted by release time
, Pepsi × People’s Daily:
Limited-time cans for special periods, given to every guardian
Brand owner: Pepsi Pepsi agent: waiting to be claimed
One sentence short comment: brand, as a praiser, prints praise on the bottle, is a tribute to the warriors and a confluence of countless positive energy. It is seen in the surface of paper texture and remains in the heart of every devotee.
, , Tmall , this set of #24 solar terms for the whole year#:
has also played the Chinese style Hanfu drag show for a whole year
Brand owner: Tmall Tmall agent: waiting to be claimed
One sentence short comment: Tmall IP+ solar terms + Hanfu is the essence of brand marketing of traditional culture, and it is also the embodiment of traditional culture in brand communication for a long time.
, JD Home Appliances 618 Advertising is here
Brand owner: JD .com JD Agent: SociaLab Ringshi Interactive
One sentence short comment: The concise copywriting is related to the product characteristics, supplemented by childlike simple illustrations, so that the sincerity of the 618th anniversary celebration is fully displayed.
, Didi Dealer × Ele.me Reputation Poster:
episodes of the seven major landmarks in the country, cheering for the city
Brand owner: Didi Chuxing Agency: Xige
One sentence short comment: The word "boost" is concreted with an expanded landmark, with a cute appearance, homophone and sense of regional belonging mixed together, and a warm current surged out of these cheered landmarks.
, Vans gathers 8 local artists to launch the OTW series
defeats boring
Brand owner: Vans Agent: UID
One sentence short comment: Hand-drawn style illustrations, casual brushstrokes and rigorous section segmentation composition complement each other, redefining the boundaries between fashion and art, seem boring and becoming interesting, and sounding rigorous and stereotyped become trendy.
Brand owner: Coca-Cola Cola agent: waiting to be claimed One sentence short comment: A set of fonts, a set of posters, recording every bit of Coca-Cola and China. Brand owner: SUNMAI Golden Sanmai Agency: Dream's Monster Dream Monster Taiwan One sentence short comment: Fireflies satisfy many people's beautiful memories and fantasies about summer and childhood. And now it’s hard to see again, maybe they are all in the wine! Brand owner: Pxmart Quanlian Welfare Center Agent: To be claimed One sentence short comment: Humor is not lost, and it is simple and has a little fun. Daily confusing behavior can also become the starting point of advertising creativity, and the brand tone that has been passed down for many years can also take advantage of the momentum. Brand owner: Kunming Sunac Cultural Tourism City One sentence short comment: Photography proofing, copywriting adds points, cuteness, a slightly arrogant tone in personification is the soul of this set of graphic posters. Brand owner: Tencent Video Agent: SOULO, TICO Microcosmic One sentence short comment: high-quality films are used as endorsement, and the high starting point makes the audience have high expectations for posters. Either miniature photography or play with meme copywriting, let the poster be a documentary face without beauty. Brand owner: Jeep Jeep Agent: Waiting to claim One sentence short comment: The shape of "Jeep's iconic round headlights and air intake grilles" composed of daily necessities does not require too much explanation, and is so intuitive that it is impressive. Brand owner: Okamoto agent: waiting to be claimed One sentence short comment: Spring day, pink, petals, warm colors, pink bubbles... are synonyms of "sex" that people are ashamed to speak of, and they are also their longing for beautiful things, everything is indifferent. Brand owner: Kuaishou Agent: Waiting to be claimed One sentence short comment: Smoking strokes, breathtaking copywriting, coupled with pictures of the combination of reality and reality, a picture of laughter and scolding full of simple faces appears in the minds of everyone who enters the "Fireworks Audio". Brand owner: Foundry 852 Agent: Ogilvy Ogilvy Hong Kong A short comment: Creativity is like the vast universe, boundless, but new things are born because of the rearrangement and combination of subtle elements, and it is full of charm. This is the definition of a space, just like creativity and the universe. Brand owner: Wuhan Municipal Bureau of Culture and Tourism: Agent to be claimed A short comment: Use the landmarks of each province to sublimate the thanks to heroes through distinctive copywriting. It is difficult for Chinese people who are full of hometown complex to empathize. Brand owner: local climate agent: local climate One sentence short comment: straightforward and dazzling, both the copywriting and the picture are very impactful, and some things should have been explained clearly long ago. Brand owner: Canva Agency: Canva One sentence short comment: First of all, women, and secondly, great women. By promoting these outstanding women, women who are suffering from prejudice and injustice will regain their confidence as women on Women's Day and bravely realize their dreams. Brand owner: JD.com JD Agent: INFINI Yingfen Creative One sentence short comment: New Year painting style, integrating modern characters, background colors and theme colors collide, and visual impact, it brings people to reminisce about this unforgettable Spring Festival, which seems to have put the matter of buying New Year’s goods behind... Brand owner: Disney Disney agent: To be claimed One sentence short comment: integrates different film elements and Chinese elements together, and the overall harmony and unity is in line with the advanced and atmosphericity of Disney Pictures. Brand owner: Perfect Diary Perfect Diary Agency: SPES Shenya Society Drum One sentence short comment: takes ancient place names as sections and fireworks as the main line, and launched a fireworks scene and copywriting conference between regions to satisfy people's pursuit of beautiful things. or above is the complete list of the TOP 20 most popular graphic projects in the first half of 2020. At present, Shuying is conducting a review of the content list for the first half of 2020. By evaluating the number of views and the number of favorites and likes interactions, there are more articles and projects worth savoring waiting for you! The exciting content is continuously broadcast, friends should keep paying attention! Go to Shuying to learn more about "Shuying Annual Content List" Author: Shuying Editorial Department Shuying User Original, please mark the source: Shuying.com Brand owner: Kunming Sunac Cultural Tourism City One sentence short comment: Photography proofing, copywriting adds points, cuteness, a slightly arrogant tone in personification is the soul of this set of graphic posters. Brand owner: Tencent Video Agent: SOULO, TICO Microcosmic One sentence short comment: high-quality films are used as endorsement, and the high starting point makes the audience have high expectations for posters. Either miniature photography or play with meme copywriting, let the poster be a documentary face without beauty. Brand owner: Jeep Jeep Agent: Waiting to claim One sentence short comment: The shape of "Jeep's iconic round headlights and air intake grilles" composed of daily necessities does not require too much explanation, and is so intuitive that it is impressive. Brand owner: Okamoto agent: waiting to be claimed One sentence short comment: Spring day, pink, petals, warm colors, pink bubbles... are synonyms of "sex" that people are ashamed to speak of, and they are also their longing for beautiful things, everything is indifferent. Brand owner: Kuaishou Agent: Waiting to be claimed One sentence short comment: Smoking strokes, breathtaking copywriting, coupled with pictures of the combination of reality and reality, a picture of laughter and scolding full of simple faces appears in the minds of everyone who enters the "Fireworks Audio". Brand owner: Foundry 852 Agent: Ogilvy Ogilvy Hong Kong A short comment: Creativity is like the vast universe, boundless, but new things are born because of the rearrangement and combination of subtle elements, and it is full of charm. This is the definition of a space, just like creativity and the universe. Brand owner: Wuhan Municipal Bureau of Culture and Tourism: Agent to be claimed A short comment: Use the landmarks of each province to sublimate the thanks to heroes through distinctive copywriting. It is difficult for Chinese people who are full of hometown complex to empathize. Brand owner: local climate agent: local climate One sentence short comment: straightforward and dazzling, both the copywriting and the picture are very impactful, and some things should have been explained clearly long ago. Brand owner: Canva Agency: Canva One sentence short comment: First of all, women, and secondly, great women. By promoting these outstanding women, women who are suffering from prejudice and injustice will regain their confidence as women on Women's Day and bravely realize their dreams. Brand owner: JD.com JD Agent: INFINI Yingfen Creative One sentence short comment: New Year painting style, integrating modern characters, background colors and theme colors collide, and visual impact, it brings people to reminisce about this unforgettable Spring Festival, which seems to have put the matter of buying New Year’s goods behind... Brand owner: Disney Disney agent: To be claimed One sentence short comment: integrates different film elements and Chinese elements together, and the overall harmony and unity is in line with the advanced and atmosphericity of Disney Pictures. Brand owner: Perfect Diary Perfect Diary Agency: SPES Shenya Society Drum One sentence short comment: takes ancient place names as sections and fireworks as the main line, and launched a fireworks scene and copywriting conference between regions to satisfy people's pursuit of beautiful things. or above is the complete list of the TOP 20 most popular graphic projects in the first half of 2020. At present, Shuying is conducting a review of the content list for the first half of 2020. By evaluating the number of views and the number of favorites and likes interactions, there are more articles and projects worth savoring waiting for you! The exciting content is continuously broadcast, friends should keep paying attention! Go to Shuying to learn more about "Shuying Annual Content List" Author: Shuying Editorial Department Shuying User Original, please mark the source: Shuying.com , Coca-Cola 34th birthday
launches a set of Chinese fonts "Coca-Cola cares about the body" , Taiwan Golden Sanmai Beer Flat
is the taste of summer! , Quanlian Economic "Healthy" Aesthetics:
Everyone is an Economic Bodybuilder Miss , "Touching the Porcelain" Hayao Miyazaki, Kunming Sunac's opening poster is so cute!
Agent: Orange Agency (I-ORANGE) 0, " Flavors of the World" Season 2 preview: The world's ultimate taste is by your side 1. It's too dangerous outside, even Jeep chooses to stay at home 2. This spring day, Okamoto takes you into a pink spring forest 3, Kuaishou Organ "Fireworks Audio" Folk Cloud Music Festival
together Hear the fireworks of the world 4. The poster
made by Ogilvy Hong Kong for innovation space Foundry 852 is really imaginative! 5, 32 thank you pictures were crying, thank you for fighting for Wuhan! 6, local climate Women's Day poster: The person you want to be ashamed should not be you 7, Canva Theme Poster Salute to Women:
In her story, I saw myself 8. JD.com: Can I make up for the Spring Festival when the epidemic is over? 9. Disney Pictures released its New Year series posters, which is really an animation! 0, Perfect Diary × Shenya Society Drum:
Dreaming back to the Tang Dynasty, 9 fireworks conferences for poetry and painting , "Touching the Porcelain" Hayao Miyazaki, Kunming Sunac's opening poster is so cute!
Agent: Orange Agency (I-ORANGE) 0, " Flavors of the World" Season 2 preview: The world's ultimate taste is by your side 1. It's too dangerous outside, even Jeep chooses to stay at home 2. This spring day, Okamoto takes you into a pink spring forest 3, Kuaishou Organ "Fireworks Audio" Folk Cloud Music Festival
together Hear the fireworks of the world 4. The poster
made by Ogilvy Hong Kong for innovation space Foundry 852 is really imaginative! 5, 32 thank you pictures were crying, thank you for fighting for Wuhan! 6, local climate Women's Day poster: The person you want to be ashamed should not be you 7, Canva Theme Poster Salute to Women:
In her story, I saw myself 8. JD.com: Can I make up for the Spring Festival when the epidemic is over? 9. Disney Pictures released its New Year series posters, which is really an animation! 0, Perfect Diary × Shenya Society Drum:
Dreaming back to the Tang Dynasty, 9 fireworks conferences for poetry and painting
