AC Milan 's growth path under the leadership of Elliott management and now Redbird Capital is not only aimed at improving the court, but also creating a virtuous off-court cycle.
Today's media talks about Milan recently announced a commercial cooperation with New York Yankees . The goal of this partnership is to further increase revenue by conquering a vast market like the United States.
With the arrival of new boss Cardinal, its mission is to expand its business relationship with the United States and further spread the Milan brand to a region with great potential. Through this deal, AC Milan's merchandise has been on sale at Yankees Stadium since the Yankees started the playoffs on Tuesday. New York Yankees' merchandise will also be available in Milan soon.
Working with the Yankees is suitable for Milan in many ways, as they are internationally renowned clubs and are also deeply loved for their successful history.
This is not the only way Milan has been working on, as the Ross and Blacks reached an agreement with PUMA to renew the contract at twice the current amount, so from January 2023, the Ross and Blacks will start receiving €30 million a year for the next five years.
’s goal is now to double the revenue of Milan’s main sponsor Emirates Airlines. ’s new agreement with the airline – the current deal is due in June 2023 – can be renewed for more than €30 million, more than double the €14 million currently received by Milan.
In addition, further important cooperation with well-known American brands cannot be ruled out, such as the recent collaboration with Off-White.
