Titan Media Note: This article is from the WeChat public account Fengsheng OPINION (ID: ifengopinion), author | Li Honghao, Titanium Media is authorized to publish.
There are many awards in the Chinese film industry, but when it comes to the awards that are "bad", the first thing that most people think of should be the " Golden Broom Award " editor-in-chief Cheng Qingsong founded in 2009. There are many controversies surrounding the "Golden Broom Award". In the early years, Wang Baoqiang, , attended the award personally as a director, so that the award would be attended by the first time. Recently, an artist, , Bao Beier, , "blasted" Cheng Qingsong on his circle of friends and questioned his award process, once again bringing the "Golden Broom Award" into the public eye.
In fact, this kind of "bad" award is not unique to the Chinese film industry. On the other side of the ocean, there is a critical film award called " Golden Raspberry Award ". In the history of more than 40 years since its establishment, nominations and final winners have almost spread across Hollywood. Not only are superstars such as Ben Affleck , Sandra Brock and Halle Berry, but even Stanley Kubrick , which is regarded as a god-level director by movie fans, has also been on the list. What is the confidence to "pull" the entire Hollywood with the "Golden Raspberry Award"? This also goes back to the 1980s in the United States, when consumerism was intertwined with the hippie movement .
watch too many bad movies, and I want to write
at the end of 1980. John Wilson, who had just finished watching the movie, decided to do something big on his way home.
Wilson has been in Hollywood for many years and was engaged in the public relations industry at that time. He himself is also a senior movie fan. He grew up watching those "Oscars' Best Pictures" since he was a child. When he was studying film major on UCLA, he began to realize that not all of these so-called "best films" were actually that good. A thought of questioning the pros and cons of the movie took root in his heart.
In 1980, Wilson's company sponsored a film festival. After learning about it, he found a boss and said that he was willing to take care of all the work related to the film festival, as long as the boss left him all the internal tickets. The boss really agreed. During that time, Wilson watched a total of 253 movies, most of which were bad movies. Wilson also realized that these were just the tip of the iceberg of the bad movie world.
In the early 1980s, the aftershocks brought to the audience by New Hollywood have not yet been eliminated. The American film market showed a prosperous scene of fire cooking oil, and cinemas were everywhere like cafes. Among the films released at that time, in addition to the large productions of mainstream studios, many of them were B-level films. Because of the low cost and mixed production staff, most of these movies are of poor quality and stories are curious. Many theaters promoted such bad movies through the "Double Feature" method, that is, they could watch two movies at extremely low ticket prices. The Xanadu and Can’t Stop the Music that Wilson watched that night were two movies with 99 cents.
On the way home, Wilson recalled the hundreds of bad movies he had watched in the past year, and felt that someone should also give them an award. So, in early 1981 when he came to his senses, he decided to do something when he was holding an "Oscar Party" at home.
Although Americans do not have Chinese Spring Festival Gala, they have activities that are known as the "American Spring Festival Gala". If you like sports, the " Super Bowl " night of football is the "American Spring Festival Gala"; if you like movies, then your "American Spring Festival Gala" is the Oscars. Many Americans have the habit of hosting "Oscars" at home on the night of the Oscars live. The basic content is that everyone eats and drinks together while watching the live broadcast of the Oscars ceremony.
If you have enough opinion about the movie, you can also send participants the nomination list for the current session at the party. Please ask everyone to vote for the candidates of each award in your mind to see who guesses the most accurately.
After the 53rd Academy Awards live broadcast, Wilson's party did not end immediately. He turned around and brought out another list and asked party participants to vote for the worst movie of the year.After more than 30 "judges", "The Unstoppable Music" was selected as the worst movie of the year.
In order to imitate the Oscars to show the "authoritativeness" of this vote, Wilson also held a simple awards ceremony. The podium was made of paper shells, the microphone used for awards was a bath ball on the broom, and Wilson also took out a sloppy suit. So, in Wilson's living room, the first "Golden Raspberry Award" was born.
"compared with bad", and gradually became popular with
"Golden Raspberry Award", which is actually Raspberry (raspberry ), also known as Raspberry . There is a phrase in English called "blowing a raspberry", which means booing, and the name of "Golden Raspberry Award" comes from this. At the same time, the trophy body shape of the Golden Raspberry Award is also a huge raspberry fruit with the base in the shape of a film. Compared with expensive trophys such as " Palme d'HTM8" and "Oscar Little Golden Man", the Golden Raspberry Awards are cheap, and they are meant to be a satirical bad movies that are worthy of winning bad trophys.
｜ Golden Plum Award Trophy Photos
The first Golden Plum Awards had more than 30 people participated, and some small media in the Los Angeles area reported the award. By the second time, the number of participants doubled directly, and by the third time, it doubled again, forcing Wilson to start seriously looking for a larger venue, and the award ceremony site gradually became professional.
Starting from the fourth session, the award ceremony of the Golden Raspberry Award was held in a primary school in Los Angeles, and CNN and two news agencies also began to report on it. In order to expand its influence, Wilson decided to avoid the head-on conflict with the Oscars and change the ceremony for the Golden Raspberry Awards to be held the day before the Academy Awards.
To date, the organizer of the Golden Raspberry Awards, the Golden Raspberry Awards, has a total of 650 paid members from 19 countries, with a considerable background composition, and a membership fee of US$40 per year is the main source of its operating funds.
is "bad" and is also a professional
. Although it was originally intended to be funny, most of the participants have a background in Hollywood. The Golden Raspberry Award has been professional since its birth.
Referring to most professional film awards, the first Golden Raspberry Awards have set up 8 awards, namely "worst film", "worst director", "worst male lead/female lead", "worst supporting actor/supporting actress", "worst screenwriter" and "worst original song". Later, awards such as "worst new star", "worst musical music", "worst sequel/remake/prequel", and "worst screen partner" were introduced one after another. Some awards were gradually cancelled with the changes in the industry, such as "worst musical musical music" and "worst original songs" and "worst original songs" and because of the decline of musical and dance films, they were cancelled in 1985 and 2002 respectively. In addition to these regular awards, the Golden Raspberry Award will also set up some "special" awards of that year. For example, in 1996, the "Best Billion-Box Bill Award for Commercial Films with Box Office of Over 100 million", among which commercial blockbusters such as " Independence Day " and " Mission Impossible " were all on the list; after " Avatar " topped the box office in film history, the "Most Abuse 3D Award" was set up in 2010, and "Saw 3D", " Cat and Dog War 2" and " Battle of the Gods " were both nominated.
With the continuous development of the awards, the Golden Raspberry Award will also expand the scope of the awards to the entire film industry, with people and some phenomena. In 1981, the Golden Raspberry Award was awarded the "Worst Career Award" to the then-US President Reagan , complaining about his poor acting career. In 1998, the "Best Movie Trend Award" was set up. It was not to complain about a specific movie, but to complain about the development trends presented by certain movies. This year, the winner was "a 58-year-old male lead with a 28-year-old female lead", which used this to criticize Hollywood's patriarchal thinking. The nomination also criticized the phenomenon of "spoiler trailer", "the longer the movie, the smaller the plot", and "deafening sound effects". In addition to criticizing the films released that year, the Golden Raspberry Award will be awarded a periodic award every once in a while to select the "difference between the difference" over a period of time.For example, in 1990, 2000 and 2010, awards such as "worst movie", "worst male/female lead" and "worst new actor" were awarded in the previous ten years. In addition to focusing on criticizing bad movies,
also has many "positive" actions. For example, since 2014, it has set up the "Best Turnover Award" to encourage entertainers who have had poor acting skills or starred in bad movies and later won back into their careers. In 2021, the Golden Raspberry Award originally set up the " Bruce Willis bad movie award", complaining about Willis's unintentional performance in many bad movies in 2021. Later, Willis was exposed to suffer from aphasia . The organizer of the Golden Raspberry Award conveniently withdrew the award and announced an apology to Bruce Willis and his family. While withdrawing the Willis Award, the Golden Raspberry Award also revoked the nomination for the "Worst Actress" of the female star of "The Shining" in 1981. The organizer said that Duval's poor performance was because director Kubrick put too much pressure on her on the spot and the responsibility was not on her, so he was withdrawn.
"compared with bad luck", you can also gather together
Domestic artist Wang Baoqiang was praised as having an entertainment spirit for attending the "Golden Broom Award" as a director. Similarly, in the past 40 years, many Hollywood filmmakers have expressed their willingness to accept it when they received the Golden Raspberry Award.
In 1987, Bill Cosby publicly announced that he was willing to accept the Raspberry Award, but only wanted to accept a deluxe version of the trophy. Later, at his request, Fox Broadcasting Corporation specially created a luxury version of the trophy worth $27,000.
1996, Dutch director Paul Van Hoven became the first filmmaker to go to the award ceremony to receive the awards, and his winning title was "American Dancer". It seems that Europeans have better entertainment spirit and self-deprecating consciousness than Americans.
｜ Paul Van Hoven photo
In 2005, American actor Halle Berry held the Oscar trophy and went to the scene to receive the award. In 2010, American actor Sandra Brock took a cart of DVDs of her award-winning film "HTM7 Everything About Steve" to receive the award. While receiving the award, she expressed her hope that the judges of the Golden Raspberry Awards could watch the video again. What is dramatic is that at the Oscars the next day, Sandra Brock won the Best Actress Award at the 82nd Academy Awards at the for "Weakness".
Of course, the Golden Raspberry Award is not just criticizing others. In recent years, the award has also been criticized by some professionals. Due to the "entertainment" nature of the Golden Raspberry Award, there is no particularly strict requirement for the judges' background when voting, and there is no rigid requirement for them to watch all nominated videos. Therefore, the professionalism and fairness of the Golden Raspberry Award have always been criticized.
At the same time, because the Golden Raspberry Awards were specially selected to be held during the Academy Awards Season, some actors or directors often received nominations for the Golden Raspberry Awards, Oscars and other awards due to different films, which further questioned the professionalism of the Golden Raspberry Awards. Some media also questioned that the Golden Raspberry Awards deliberately chose mainstream productions with topicality in the selection of films, rather than really choosing based on the degree of the film itself.
Faced with these doubts, Wilson once told a story. At the award ceremony in a certain year, he planned to invite a Christian nun to present the "Best Turnaround Award". In order to allow her to better understand the award, Wilson's colleagues sent him a bunch of movies. Among them, including "The Kidnappers" starring Ben Affleck, which contains various large-scale shots. Wilson once worried that the nuns would be offended by watching the movie, and then refused their invitation. But when Wilson called the nun and asked her carefully if she had watched the movie, the other party took the initiative to mention "The Kidnappers" and said, "I finally understand why Mr. Affleck won the Golden Raspberry Award."
From this we can see that regardless of the background or experience, the feelings of bad movies in China and abroad are essentially the same - bad movies are bad movies! To apply a famous saying that the teacher randomly named when I received professional film appreciation and production training at school, that is, "It is tolerant to miss you, and it is absolutely not unfair to click on you", and I also hope that the public can be more tolerant of criticism itself. After all, "If criticism is not free, praise is meaningless."
